Lounge47
Team
Join Us
Events
Our Startups
Pulpit rock Empowering entrepreneurs. 24/7 meetup Facebook SlideShare Twitter

Next Up @ Lounge47

@4PM on Saturday 29th November, 2014
BARE ESSENTIALS – A PRACTICAL GUIDE TO BUILDING A LEAN STARTUP
Karthik Ramanujam, Digital Sales & MD, CricHQ

Karthik has 14 years of experience with Startups and Corporates - in Sales & Marketing, Content Management & Licensing & Business Development. His past roles include, Head - Sales & BD, Qyuki Digital Media, GM Vdopia INC, Regional Head, Ad Sales, Ten Sports, Manager South, Ad Sales, Sony Entertainment Television, Snr. Sales Executive NDTV Media Ltd.

“Lean Startup” is a concept and management mantra that one hears oft. What does it exactly mean? And more importantly, how can it be applied to day-to-day Startup life – the session plans to address just this question. Bring along your thoughts and doubts and fire them away. There will be enough elephants in the room to address them.


Past Events

Sat 22nd November, 2014 - DO'S & DONT'S OF FUNDING - Kiran Bettadapur, Cofounder/CEO of Cylive

“Do's & Dont's of Funding” was a run-down of case study briefs to demonstrate the realities of funding. Here is the Lounge47 Summary: 1) Do not be in a hurry to get funded. Bootstrap as much as you can 2) Understand the “funding” paradigm. VC initial agreement to fund (term sheet) do not automatically translate into success; it just signifies the beginning of even harder work. 3) Research, seek professional advice, pick a VC carefully, and keep your pitch understandable and credible. 4) Your VC pitch is about selling you, your company and your product. Let passion tell your story 5) Prepare for your ask. And, be able to communicate a detailed plan of your spend 6) Think through profit, scalability, predictability, sustainability and de-risking your Startup upfront 7) Consider other funding sources like ex-entrepreneurs or executives 8) Getting the attention of the funding community is difficult; get resilient 9) If your Startup is generating receipts, you will gain leverage on funding, and in some cases, it may lead to self-sustenance without funding. 10) Do's: Focus on the business model, have self-belief, be detailed and thorough, drill down on use cases, be disruptive, focus on cash flows, be realistic. Dont's: don't rush things, don’t screw up after funding.

kb1 kb2 kb3

Sat 15th November, 2014 - PROTECTING INTELLECTUAL PROPERTY AT STARTUPS (IP) - Ravi Vaikuntachar, Manager - IP Analytics, Honeywell

Ravi's presentation - “Protecting Intellectual Property at Startups” was highly interactive with questions from entrepreneurs leading to much learning for all. Some key takeaways from the session: 1) IP is not a “ghost” to be feared, but a “friend” to be nurtured 2) Familiarize yourself with all aspects of IP relevant to your business and your idea. Just being informed helps you manage about 70% of the risk 3) The vision of the Startup should lead to an IP strategy that allows easy answers to key questions like – Should I patent or not? Which markets should I file patents in? etc. 4) Myths around IP should be shattered (example: unclear explanations of ideas to obfuscate full disclosure can leave Startups with a lack of protection) 5) The philosophy of patent protection should be understood – Governments give inventors a monopoly for a certain period of time in return for full disclosure from the inventors so that the next inventor/entrepreneur can execute and push the envelope for the general benefit of society 6) Misuse of patents can kill a company. Founders should do an initial patent search to ensure that they are not in violation. 7) Patent services companies are highly skilled (and expensive) but Startups may want to consider hiring these services because shortcuts often lead to significant exposure 8) Startups that are bootstrapping, can consider a provisional patent filing 9) Intellectual property is not just patents - Copyrights, Trademarks and Trade Secrets offer protections that should be considered as well. Indian entrepreneurs should take IP seriously to build credible businesses.

rv1 rv2 rv3

Sat 8th November, 2014 - DEMYSTIFYING THE INTERNET OF THINGS (IoT) - Syam Madanapalli, Co-founder & MD, iRam Technologies

Syam took a classroom approach to inducting the audience in the basics of IoT, and practical tips and highlights on how to build a first IoT device. Key Takeways: 1) IoT can be understood as a system of self healing and self organizing connected things, using the internet as a medium 2) "States" and “Data” needs to be clearly synthesized into solutions and use cases 3) IoT is a huge opportunity to improve our quality of life 4) IoT is also driven by aging populations, limited resources, government initiatives, innovation, information generation, lifestyle trends, safety & security needs 5) Some hot areas of IoT applications – management of cities, grids, environment, water, retail, logistics, industrial-control/automation, farming, healthcare and customer service 6) IoT can be seen as pervasive computing 7) Over time, the number of devices are going up as their size comes down, with similar parallels to Moore’s law 8) Many points to consider while building a device, important ones being (a) Protocols and stack to use (b) Distance and Line of sight issues (c) Peer to peer (mesh) or star connectivity (d) Three technologies to consider – IEEE 802.15.4, WiFi or 3G? (e) Home/office use – WiFi, BLE (Bluetooth Low Energy) and tradeoffs with costs (f) CoAP/http/Proxy – how to transport (g) How to power? Fixed or movable device? (h) How to keep cost less through low BOM, low power, low range, less data, less software and small footprint.

sm1 sm2 sm3

Sat 1st November, 2014 - UI & UX: INJECTING A PERSONALITY INTO THE BRAND - Jayan Narayanan, Sr. Creative Director, 9.9 Media

Jayan shed light on two oft heard but little understood acronyms and its impact on user acquisition. Key Takeaways - 1. UX/UI was well explained through the example of an Indian meal served on a banana leaf – presentation and set position of items (UI) ensure ease of flow, moments of joy – aiming ultimately to heighten user pleasure/experience (UX) 2. Several myths shattered – “UI = UX”, “You = User”, “User knows what they want”, “UX ends on page unload”, “Best practices will always work”, “Trust the UX/UI guru” and “Only the landing page is important” 3. Find designers keyed into tech, design and lifestyle trends 4. SEO could conflict with UX/UI, requiring a healthy balance 5. Mobile First should be a key focus of Startups - this pushes Startups to prioritize and strive for clearer communication 6. “Responsive” design, validation using usability metrics, managing color, typography and content strategies are very important 7. Good UX/UI is an intuitive, visual and experiential representation of the brand personality as defined by the founders. Details matter.

jn1 jn2 jn3

Sat 25th October, 2014 - The Art & Science of Making Cloud/IoT Work - Sundar Varadaraj Perangur, Director, Tyco India

Sundar presented several use cases that showed the need to combine two emerging technologies – Cloud and IoT. Remote building management, surveillance, retail and fire management services area were covered and discussed. It also provided some insights for early entrepreneurs: 1. India being a cost conscious society, entrepreneurs should consider carefully who pays for the product/services – end consumer or enterprise? 2. Some areas awaiting disruption – ATM surveillance, drones, wearables, etc. – pick a burning problem and solve it well 3. Some emerging areas of research – energy harnessing (extending battery power) and miniaturization – may be very important to take IoT to the next level.

svp1 svp2 svp3

Sat 18th October, 2014 - MARKETING THROUGH STORY TELLING - Smitha Hemmigae, Director, CSS Corp

Smitha conveyed an overview of the 'why?' and 'how?' of raising market attention for your Startup idea. Here are the key takeaways: 1) Successful stories share the following qualities – authenticity, emotionality and simplicity (no acronyms or jargon) 2) Good stories result in audience engagement 3) Groundwork has to be done towards understanding the market and competition, to clarify the unique value that your Startup brings 4) This key message should resonate in every Marketing story, be it about the idea, team members or product 5) Hiring a marketing resource to tell the story may look lucrative, but It is only the Founders that can tell the story authentically, and hired resources can only help in producing it. In summary, building product is of course important, but translating your Startup personality into Marketing messages (via website, social media etc) is equally important; and messages are better communicated via stories since retention is higher.

sh1 sh2 sh3

Sat 11th October, 2014 - INTERNET OF THINGS (IoT) – WHERE IS THE MONEY? - Chandrashekhar Raman, Manager of IoT Strategy, Cisco Systems

CS highlighted the need for innovative business and technical models. Top 5 key takeaways from the session: 1) Analyze business models from the perspective of targeting “control points” (allows disproportionate share of value e.g. platform), “network externalities” (users generate more users e.g. facebook) and “virtuous cycle” (self-propogating value system e.g. Twitter: tweets generating more, value, tweeters and users) 2) Fog computing (solutions at the edge of the network) should be considered for "time sensitive" or "mission critical" solutions 3) IoT Stats 2013: $1.7B funding, 186 deals, 30% up YOY, 75% up on exits, largely in platforms; Cisco estimates 50B connected devices by 2020, economic value of 19 trillion added in next decade 4) Manufacturing and Smart Cities most immediate opportunities in Enterprise space 5) Key Challenges are security and time-sensitive networking. In summary, IoT Startups focused in a hot space need to pick clever business models relative to the competition.

cr1 cr2 cr3

Sat 27th September, 2014 - LABOUR PAINS....THE ART OF BRAND-PARENTING - Manosh Sengupta, Marketing Strategist, Brand-@itude

Manosh conducted an engaging session where the speaker shared his learnings on Marketing Evolution, Building of Brand and its value to a business. Key takeaways from the meeting - 1. Entrepreneurs need to write down to clarify their thoughts – about their Startups - to introspect who they are, what they do, and where they can really make a difference 2. From this write-up, founders should construct the essence of their brand and the tenets that define their Startup's culture – the environment within which the brand gets built 3. Who you want to be and how you want to differentiate (price, innovation etc.) as a brand is a strategic long-term decision that stamps everything else – product, service, web-site, logo etc. 4. When you start, the brand and business may be separate but at some point they may become indistinguishable 5. Brand is a living form that needs to be parented and nurtured 6. In a world full of choices, customers need to be given a reason to choose you. Brand is what separates you from the crowd and gets you noticed.

ms1 ms2 ms3

Sat 20th September, 2014 - DRIVING SOCIAL CHANGE THROUGH ENTREPRENEURSHIP - Ashok Panikkar, Director, Meta-Culture

Ashok delivered an intense session that made the following key points: 1. Social entrepreneurs must evolve to the point where they understand themselves better in terms of their true motivations – that is when they can be responsible to the people whose lives they impact 2. Just good intentions are not enough, and “conscious risks” rather than “calculated risks” lead to more powerful solutions 3. Understanding deep context of the problem area is important in order to avoid solutions that create other or bigger problems 4. A mindset is required that tools, skills and expertise be acquired through collaboration and learning, rather than by relying on expertise gained earlier 5. Entrepreneurship could solve social problems faster than governments or organizations, and the time is right in India today. In summary, find your “inner genius” and act, rather than just be another expert in the landscape.

ap1 ap2 ap3

Sat 13th September, 2014 - FINANCIAL (BFSI) SECTOR - OPPORTUNITIES FOR DISRUPTION - Deepak Shenoy - Founder, Capital Mind

Deepak presented a session tailor-made for finance enthusiasts and experts. Some key takeaways: 1. The size of the financial sector in India is relatively small but is growing rapidly relative to any other financial market 2. There are a number of pain points that need to be addressed 3. Barriers to entry come in many forms - regulations, high Capex costs etc – however, there are ways to lower these barriers with collaborative approaches 4. Given these trends, there are great opportunities now more than before, to bring value propositions into this sector.

ds1 ds2 ds3

Sat 6th September, 2014 - My [Entrepreneurial] Experiences - Dr. Samartha Raghava Nagabhushanam

Samartha talked about his entrepreneurial experiences and learnings that were part philosophical, spiritual and practical. It left entrepreneurs with some simple messages. 1. Integrity is an important trait that needs to be developed 2. Increased clarity of vision needs to be achieved in order to keep the fire of passion alive and growing 3. Clarity can be obtained through paid market research and/or feedback from the entrepreneur community 4. Identify existing market demand and address it, rather than anticipate future markets 5. Keep your burn rate to a minimum.

srn1 srn2 srn3

Sat 23rd August, 2014 - Learnings from Scaling - Gunaseelan Radhakrishnan.

Great success is within reach if a Startup plans to scale - this was the summary of last week's Lounge47 presentation. When the prototype is complete, and the value of the product has been demonstrated to a few customer prospects, it is also the right time to think through scale and more importantly, prepare for it. Key takeaways - 1. Say 'No' more often than “Yes” to keep razor focus 2. Develop a work culture that fosters execution 3. Set aggressive goals, however, be in touch with market forces and rally teams to achieve them 4. Create good process and a flexible organization rather than rely on ad-hoc measures 5. Identify star performers and reward with prominence rather than monetary benefits.

gu1 gu2 gu3

Sat 16th August, 2014 - Skills & Myths of an Innovative Entrepreneur - Sudeendra Koushik, Speaker, Writer, Consultant

From this talk: Innovation requires the “intuitive mind” and the “rational mind” to work in tandem, bringing the forces of hard work, keen observation, tedious research (reading & experiencing), understanding of trends and gaps to identify a problem and re-frame it into one worth solving. This becomes a viable Startup idea. The session also tackled Myths like “You are born innovative”, “Entrepreneurs are gamblers”, “Good ideas automatically attract funding” and so on – commonly held beliefs. The most motivating message we were left with – everybody can be innovative, one just needs to develop the skills and behavior to be that – an innovative entrepreneur.

sk1 sk2 sk3

Sat 9th August, 2014 - Startup Ideas – Internet Of Things (IoT): A Technologist's Perspective - Dr. Kumar Padmanabh, Lead Scientist, Robert Bosch

Dr. Padmanabh presented some interesting case studies where sensors and supporting logic were used to provide beneficial uses to customers interested in reducing their energy needs. Healthcare was also discussed as another area that could deploy IoT technology.

kp1 kp2 kp3

Sat 2nd August, 2014 - Angel Investment Insights - Mr. Nagaraja Prakasam, Angel Investor

This presentation was one investor’s opinion about one specific network - Indian Angel Network (IAN). Angel funds and the “quality of money” that they bring is an important aspect for a Startup to consider. Key takeaways from the presentation 1) India has a number of rural and social problems – IAN “Impact”, a sub group of IAN encourages Startups that address these problems 2) IAN takes up to 30 % equity for its investments starting at INR 25 Lakhs ($40000) 3) IAN takes 5% equity when it only mentors and does not fund a Startup.

np1 np2 np3

Sat 26th July, 2014 - Successful Apps - The Hygiene Factors - Mr. Sudhir Goel, Director, App Mantras

Here are the takeaways from our speaker at last Saturday’s meeting on “Successful Apps - The Hygiene Factors” - 1) An App idea must serve a specific need, preferably be a “pain killer” rather than a “vitamin” 2) Aim to generate revenue. If you plan to be a charity, get out of the Startup business 3) Seek feedback from people (not family & friends) using a quick and dirty prototype, and ensure that the App is intuitive to your audience. Test and Test again 4) Keep budgets low, evaluate your own strengths and skills, and combine the needs of your business with the right blend of employment and outsourcing 5) Fail quickly and cheaply. Have contingencies planned, pivot or quit if need be, but quickly 6) Founders should recognize that just tech does not sell, marketing and monetizing Apps is a huge challenge.

sg1 sg2 sg3

Sat 19th July, 2014 - How To Create Breakthrough Innovation Using Design Thinking - Parameswaran Venkataraman

Param focused on the much used term, “Design Thinking” and made it more understandable to the audience. Design thinking as a mindset and methodology for problem solving, starts with understanding the user first and adopts specific methods and processes that enable practitioners, to uncover valuable insights that would not have been visible otherwise. Our key takeaways mirror the phases of Design Thinking and its application 1) Develop empathy for the user, observing and capturing details of their action and emotion 2) Brainstorm and admit a large number of new ideas. Use discipline to build on ideas 3) Re-frame the problem. Oftentimes the problem is not what you originally thought it was. 4. Adopt rapid prototyping and fail if need be, but fail cheap.
For Startups, a design centric approach is one that Lounge47 recommends to 1) Overcome any disconnects from market needs and 2) Trim technology features that do not directly contribute to market needs.

pv1 pv2 pv3

Sat 12th July, 2014 - Chaipoint.com - The Power of Execution - Tejus Chandra, CFO.

Tejus dissected the Chaipoint business - a retail outlet and delivery chain that sells mainly freshly brewed Chai (tea), to the white-collared Indian worker. The Startup launched in 2010, now serves more than 1m cups of tea and adds 3-4 retail outlets a month. The company took a simple, well-understood concept of “Chai” and achieved it's current scale through relentless execution. Key Takeaways: 1) An idea without execution only remains an idea; Intellectualize, but start executing quickly to enable market validation and fine-tuning 2) Aim for profitability right from the beginning 3) How quickly you assimilate your learning into your process is also a reflection of your potential scale 4) Defining process and detail that can be used to train employees should be a key focus 5) Appropriate use of Information Technology and adaptation over time should be a hygiene factor 6) Open communication channels with employees and a flatter organization leads to quicker problem resolution as they arise.

tc1 tc2 tc3

Sat 5th July, 2014 - Leveraging Open Source To Build Startups - Srivibhavan Balaram, Co-founder & Initial CEO, CloudByte.

This talk conveyed several important messages to Startups considering Open Source. 1) Contribute before you consume, because Open Source is a community-driven model and being part of the family helps you understand its future direction, a detail which could be important to your Startup 2) Contributing to the Open Source pool gives companies, especially Startups, extra credibility with customers 3) Using Open Source allows you to narrow down and focus on your key challenges, the net result being that Startups gain time and a good quality crowd-tested foundation 4) When used correctly, investors would regard Open Source-usage as a means to reduce technology and execution risk 5) Startups should also consider employing continuous due diligence to ensure that engineering staff follow the intended fit of Open Source within the business. 6) Since it has strong licensing clauses, founders should use Open Source with care – and see if it matches their vision of building the company.

sb1 sb2 sb3

Sat 28th June, 2014 - Apps – What Not To Do - Mr. Bala Sundara Raman, Co-founder, IdeoPhone.

Sundar chronicled the journey of Ideophone - the Startup with a large vision, several Apps and a platform that targeted commuters, gained 120,000 users, tackled world markets, got a lot of press, but eventually failed. Several key takeaways, questions and tips that are especially relevant to App-based Startups. 1) Developing the App is the easy part, but is your Startup sufficiently prepared for what comes after? 2) Is your vision bigger than the capabilities of the team? Bite only as much as you can chew. 3) Do you have a business plan? It is important to go through this exercise upfront and push yourself to address critical aspects that impact your business 4) If there is insufficient traction, pivot and pivot early.
The last slide read “Make mistakes, but not ours. All the best!”. Well Said!

bsr1 bsr2 bsr3

Sat 21st June, 2014 - Startups - How to Survive the First 3 Years - Tapan Kumar Das, CEO of iTiffin.in.

Tapan gave an exceptional talk in its integrity, honesty and interactivity. The first three years in a Startup's life presents many challenges and the most powerful weapon an entrepreneur has is – him/her-self. Key takeaways: 1) Challenges come in many different forms – convincing family, managing finances on a shoe-string budget, dealing with negativity (sometimes from close friends), and choosing investors that match/understand the Startup’s vision. 2) Developing a balanced, street-smart, sixth-sense driven (instinctive decision-making) personality that can anticipate scenarios and dealing with them with timely action is key to survival. 3) Having minimal finances coupled with a positive attitude forces creativity and intellectualization, and also uncovers new business opportunities that are important for survival.

td1 td2 td3

Sun 15th June, 2014 - Preparing To Be An Entrepreneur While You Study - Prof. B. S. Satyanarayana, Principal, R.V. College of Engg, Bangalore.

This talk showed the number of opportunities that can be put in place to encourage entrepreneurship within educational institutes in India. It also delved into the cultural and economic barriers in the system, the limited interest of companies to encourage entrepreneurs, and the short-term mindsets of both faculty and students; some key reasons that stifle the mood to take on entrepreneurship. Nevertheless, there is a growing set of entrepreneurs that defy these odds and go on to build companies. As always, it is passion that fuels such Startups.

sn1 sn2 sn3

Sat 7th June, 2014 - Apollo Hospitals – The Entrepreneurial Journey - Dr. Umapathy Panyala, CEO, Apollo Hospitals Group, Karnataka.

Dr. Panyala ran us through the history of Apollo, a once-upon-a-time Startup launched with a simple goal in mind - to provide quality care in India (a factor assumed to be a hygiene factor out in the west) and built massive hospital infrastructure and reach over 30 years. This Startup leveraged technology, local infrastructure and other factors to deliver same-quality care at a fraction of what it would cost in most western countries. One amazing fact from the presentation was that Dr. Reddy (founder of Apollo Hospitals) was 52 when he launched his company, underlining once again that age cannot and should not dissuade the persuit of entrepreneurship. Other key takeaways: 1) “StarTrek” -like medical devices are not science fiction, they are already here, and they should be leveraged. 2) “Mindset” of older doctors and patients is the number one challenge for technology adoption. 3) Regulation will always be outdated, and many minefields cannot be discovered without launching and pushing the envelope.

up1 up2 up3

Sat 31th May, 2014 - Internet of Things (IoT) - Areas of Opportunity - Jayraj Ugarkar, Head, IoT Center of Excellence, Infosys Labs.

This session provided feedback to entrepreneurs from practical data collected by experts implementing IoT projects. The presentation and discussion addressed the separation of product and process when designing solutions, the importance of each, and how smaller entrepreneurs can team with big players who are already in the midst of implementing IoT projects for customer verticals. Other key takeaways: 1) Entrepreneurs need to identify an area that is in line with their own skills and passion to develop compelling value 2) Opportunities for Startups in India abound, notably in manufacturing & government and 3) IoT holds a great number of opportunities since it is billed as one of the 3 greatest waves in computing after the Personal Computer and Internet revolutions.

ju1 ju2 ju3

Sat 24th May, 2014 - Demystifying Funding for Startups. - Abishek Surendran, AVP Investments, Reservoir Capital.

This was an excellent session that sketched the basics of early stage funding. Picking the right “color of money” is important - an investor’s attitude, risk appetite, knowledge, and networks, amongst others, add value to the Startup. Likewise, picking the “wrong” investor could deplete valuable focus, time, energy and resources – a misstep Startups should avoid. To keep this session aimed towards early-stage Startups, the focus rested on FFF (Friends, Family & Fools), Angel and VC fund classes, and how they differ in terms of goals, demands and time-frames..

as1 as2 as3

Sat 17th May, 2014 - Nutrition - Opportunities for Startups. - Dr. Swami Subramaniam, Head, R&D Abbott Nutrition India.

Dr. Subramaniam gave an overview of nutrition as an entrepreneurial space and its importance in the future. Some key takeaways: 1) While nutrition products seem to abound, the general customer sentiment is that these are expensive 2) Companies that produce these products experience margin pressure despite this customer perception 3) Unlike pharmaceutical products, side-effects are completely unacceptable in the nutritional products space 4) Markets where people consider nutritional products to improve and optimize their quality of life is an interesting area for new startups (this being different from the traditional market segment that uses nutritional supplements to come to par, per physician’s advise).

ss1 ss2 ss3

Sat 10th May, 2014 - Digital Marketing - Strategies for Startups. - Hemant Soreng - Entrepreneur, Digital Marketing Specialist.

In contrast to traditional methods, Digital Marketing promises to significantly reduce cost of reaching customers. Key takeaways - a) A careful assessment of the needs of the business is required to pick the right Digital tools b) Social Media is only one of many tools out there c) Startups need to take an iterative approach of experimenting and measuring results until the right results are achieved d) Accept that there is no silver bullet to leveraging Digital Media.

hs1 hs2 hs3

Sat 3rd May, 2014 - Saying It With Pictures - Future Opportunities in Digital Content. - Biren Ghose, Country Head, Technicolor.

Biren's talk had a chockful of takeaways, only some summarized here – “Stories never change, only the packaging does”, “Indian products need to improve in two areas – brand management & aesthetics”, “Great ideas must get the timing right, otherwise they are dead”, “Being clever is both an asset and a roadblock in a Startup”. All in all, it was a highly interactive session filled with candor and witty remarks that not only educated, but also entertained the audience.

bg1 bg2 bg3

Sat 26th April, 2014 - The Art of Pricing for an Online Business. - Swapnil Deopurkar, Founder, Yemple.com & Former Pricing Specialist, Amazon.

Swapnil gave entrepreneurs many insights taken from experiences at Amazon & Expedia. Pricing requires strategy and then a lot of tactical follow-through to stay on top of the game. Another important element is to consider regulatory scrutiny that scans for violations of price-fixing laws and the perception of being unfriendly to small businesses. The importance of customer trust, and the 4 common myths were explained and discussed with the audience.

sd3 sd2 sd4

Sat 19th April, 2014 - Safety & Security Risks in the Hyper-connected (IoT) World. - Tamaghna Basu, Senior Security Specialist, eBay.

This presentation exposed vulnerabilities to our privacy, the methods used to counter Cyber threats and the chilling fact that ignorance and simple lapses could create unwanted or dangerous exposure, many times without our knowledge. The entry of smart devices (Internet of Things (IoT)) obviously takes this fragility to yet another level as these “things” could generate private data that could be exposed and potentially bring along more serious threats than just privacy issues.

tb1 tb2 tb3

Sat 12th April, 2014 - My Eexperiences as an Entrepreneur - K Vaitheeswaran, Founder & CEO of Indiaplaza

Turned out to be an engaging private conversation between a veteran celebrity entrepreneur and an audience full of curiosity. Great nuggets of learning mined from many years of blood, sweat and tears - a.k.a. entrepreneurship. Key quotes - “Be Stupid and Don't be afraid to dream”, “You will never find out if a business succeeds unless you try it” and “Only the business fails, not the entrepreneurs that built it”.

kv1 kv2 kv3

Sun 6th April, 2014 - IOT unPlugged@Lounge47 - Workshop by Jayakumar Balasubramanian, Syed Adil and Ipsit Kumar, Emertxe

The Emertxe team got on to demonstrate how their boards can be programmed to implement some simple every day logic to make gadgets useful around the home. The discussion that followed addressed how these board functions and uses can be expanded, and also how these gadgets could fit into the cloud, and managed from there.

iot_e1 iot_e2 iot_e3

Sat 5th April, 2014 - Transform as you go - Rohit Nair - cofounder, QuizWorks

“Transform As You Go” offered deep insights into the transformation of a Startup as it grew in revenue by 4000%. The journey of QuizWorks involved re-framing product and re-addressing new target customers. The key takeaway - Startups need to stay agile in reacting to changing paradigms while they tweak approach and pivot until they strike gold. All throughout this period of elation and despair, so typical of a Startup journey, they need to stay true to what they do best – in this case, it was their core product.

rn1 rn2 rn3

Sat 29th March, 2014 - How to Acquire Customers Online - Mohit Doda, Associate Vice President, Zoffio.com

Played to a capacity crowd with a chockfull of popular digital marketing and sales techniques, Key takeaways from this meeting were 1. Getting your Product right first is most important and could sell itself virally with the right marketing techniques and 2. An entrepreneur should also plan to Launch-Measure-Refine and Re-launch digital marketing programs to get them right.

mm1 mm2 mm3

Sat 22nd March, 2014 - Entrepreneurship – A Pursuit of the Disciplined - Mukund Mohan, Director, Microsoft Ventures

An oversubscribed session, our speaker shared many stories about his life as an entrepreneur which was both entertaining as well as insightful. His key message – in the dog-eat-dog world of entrepreneurs and Startups it is only the disciplined that survive.

mm1 mm2 mm3

Sat March 15, 2014 -"How to make your business plan crisp" - Nandini Vaidyanathan, Founder, CARMa

An interactive session that taught young entrepreneurs how to start developing a business plan using a step-by-step approach and address common initial challenges.

nv1 nv2 nv3

March 8, 2014 - "Tracing the evolution - Open Source and Embedded Systems" - Jayakumar Balasubramanian - Director, Emertxe

This presentation traced the evolution of Open Source and its relevance to Embedded systems. It highlighted the most popular tools used by the Open Source community and shared some tips on how to build embedded devices by leveraging the power of this paradigm. The discussions also dealt with Intellectual property issues and their relevance to entrepreuneurs.

photo-jayk1 photo-jayk2 photo-jayk3

Sat March 1, 2014 - "Vivint Wireless - De-risking a new venture & building a better ISP" - Luke Langford, COO, Vivint wireless, USA

The differences between risk-taking and risk-mitigation are often ignored. This presentation addressed how most entrepreneurs don’t pay enough attention to this aspect, and how risk-mitigation is key to managing Startup variables. Case studies of an online education Startup that failed and risk management tools used at a rapidly expanding US startup (Vivint Wireless) were presented in this interactive session.

photo -1 photo -2 photo -3

Sat, Feb 22, 2014 - Building Creative Communities" - Daniel Oxenhandler

This presentaton taught the science of {Connecting + Learning + Sharing + Creating}; the power of explaining the “why” first to people rather than the “how” or “what” when building communities around your idea, product or vision. The interactive part of the session had participants “colliding” with each other, a new experimental technique - getting to know people in the room at a deeper level by understanding their skills and knowledge and finding out how they could support each other attain their aspirations. An interesting and enjoyable session!

photo photo 1 photo 2

Sun, Feb 23, 2014 - "IOT unPlugged@Lounge47 - Wisense Platform Demo by Arvind Padmanabhan and Ram Krishnan

This was an introduction to IoT. The presentation and discussion addressed all parts of the IoT landscape and the demo that followed gave participants an insight into WiSense and its platform.

photo 3 photo 4 photo 5

Sat, Feb 15, 2014 - "Building Product - What it takes to be world class" - Vishwas Mudagal

With our speaker sharing his personal experiences, this turned out to be more of a motivational presentation to a fully packed audience of mostly young and potential entrepreneurs.

photo 6 photo 7 photo 8

Sat, Feb 8, 2014 - "From Idea to Funding” - Prof. Shivananda Koteshwar

A packed audience received many unfiltered truths about the funding journey and the hard realities that entrepreneurs must come to terms with. Key Takeaway - No matter how good the market, product, or entrepreneur, money fuels both idea and scale and many wonderful Startups shut down as cash flow runs dry. Understanding the technicalities of funding and getting the right advice is key to avoiding costly mistakes.

photo 9 photo 10 photo 11

Sat, Feb 1, 2014 - "A Novice's Experiment with Affordable Healthcare” - Dr. V Renganathan, Co-founder, Vaatsalya Healthcare Solutions

We learnt how frugal innovation and focused problem solving was used to successfully deliver medical care to Indian families living in non-metropolitan locations with income levels of INR 36K-120K/year.

photo 13 photo 14 photo 15

Sat, Jan 25, 2014 - Trends: The Unwired Home - Yuvraj Tomar, Thinqbot Technologies

Trends and futures of smart home technology was the focus of the presentation - and this drove some nice discussion with a large crowd of entrepreneurs looking to build solutions to leverage this newly emerging market.

photo 16 photo 17 photo 18

Sat, Jan 18, 2014 - Understanding Bitcoin - Benson Samuel

Seeking to explore beyond the enigma, we had an engaged audience asking questions to get to the heart of the technology, the cuurency, its future and its uses. It helped to have several noted members of the Bitcoin community in the audience.

photo 19 photo 20 photo 21

Sat, Jan 11, 2014 - Ensuring startup success through cross border entrepreuneurship - Prof. Shivaram Malavalli

Prof. Malavalli left entrepreneurs with some key takaways – think big, think product and focus on building cross border teams to grow global startups.

photo 22 photo 23 photo 24

Sat, Jan 4, 2014 - Design Mindset - How to apply to startup thinking? - Francis Xavier, Founder & Principal, Vizen Design

The audience loved the mini-workshop following the presentation - this presentation cemented the understanding of design, and its integration into the entrepreneurial mindset, which becomes an increasingly important dimension as many a product are forced to compete at a global level, even to remain a viable business.

photo 25 photo 26 photo 27

Sat, Dec 28, 2013 - A 9-TO-5-job or Startup-job - What is right for me? - Khamir Bhatia, Founder & CEO, Trotez

The presentation engaged a room full of entrepreneurs with the speaker's journey and experiences through the challenging landscape of the Startup world. Why entrepreneurship needs to be a full time pursuit, the dedication, hope and passion that one needs to have - was well captured in this presentation.

photo 29 photo 30 photo 31

Sat, Dec 21, 2013 - How to create a lovable & scalable organization - Muki Regunathan, Founder & CEO, pepper square

The presentation led to interesting insights into how to create a lovable and scalable organization. Key takeaways - identify the person within, operate with passion and work towards building an organization where the team executes your vision. Build one unit of your company that you then replicate to scale.

photo 32 photo 33 photo 34

Sat, Dec 14, 2013 - The Internet of Things - Dr. Raghunath Govindachari, VP of Research & Innovation, Mindtree

This presentation drew a large crowd of both young and experienced gadget enthusiasts. The talk and discussion that followed helped us all better understand the scale and scope of IOT, what is to come, the players that are latched in, some of the challenges, thus helping participants get to the next level with their ideas, projects and startups.

photo 35 photo 36 photo 37

Sat, Dec 7, 2013 - Emerging Trends in Medical Gadgetry - Giriraju Sakappa, Sr. Manager, Siemens

This presentation drew Medical Gadget enthusiasts from all over the city. The discussion that followed centered around the readiness of the Indian market for innovative medical devices, solving rural healthcare issues and the challenges that businesses face when addressing these needs. Some areas for innovation were also discussed - from training village based care providers to simplifying gadgets to solving rural healthcare issues.

photo 38 photo 39 photo 40

Sat, Nov 30, 2013 - Wireless Technologies: Emerging Trends and Challenges - R. Ambedkar, CEO, Nigus

This presentaion centered on Wireless technologies and its potential uses, pitfalls, hazards and futures in the new age, where everything is either relevantly connected, or will soon be.

Sat, Nov 23, 2013 - Innovation & Entrepreneurship - Pieces of the Puzzle - Dr. Simon Towers, VP, Center of Innovation, Infosys

Dr. Towers shared his experiences from Oxford, several Bay area companies, and highlighted the 7 step mantra for successful startups of today. augmented through his journeys at Microsoft, Hewlett Packard, Adobe, and Infosys.

Sat, Nov 16, 2013 - Calling all TV Enthusiasts to Lab247 - Bangalore Smart TV software companies

Sat, Nov 9, 2013 - Calling all Embedded Enthusiasts @ Lab247 - Lounge47 Entrepreneurs

Sat, Nov 2, 2013 - Lounge47 Kickoff meeting, Building an embedded systems lab - Lounge47 Entrepreneurs

©2014 Lounge47 - Maintained by Gaurav K

Lounge47, +91-81-0510-0194 - Skype:Lounge47.in - info@lounge47.in