Manas Mallik is seen here pitching his MediaTech Startup – Zicly Technologies – that provides a second screen, audience engagement and measurement tool for TV/Radio Channels. Zickly was one amongst 9 Startups that pitched this morning at the Connecting Ideas With Money session @Lounge47
This is however not the idea they started with. At first Zicly made a consumer application that would allow consumers to exchange contacts details at the tap of a button on their smart phones. They however soon found out, that changing consumer behavior was not going to be easy.
In the meantime, digital advertisement channels (facebook, google, youtube) were growing rapidly and the TV/Radio broadcasters reacted with OTT apps like hotstart, voot etc. It was at this time that the Zickly team realized that the technology they had developed for the consumer app could be adapted to create something valuable for broadcasters. This was a new beginning for Zicly.
Manas hails from DCE and has 16 yrs of work experience, Abhijit Gairola and Gaurav Kumar are both from IIT BHU both with 7yrs work experience and Prasoon Thapliyal is from IIT Bombay with 5yrs work experience in digital payments, speech recognition, AI, Digital Signal Processing, Speech Synthesis, Cloud Telephony, Gaming, Mobile & amp and Web Technologies
