Founder Aditya Arya seen pitching TravelShelf – an Influencer Marketing Platform which connects influencers with brands on Instagram. It focusses on travel influencers who can create and promote content with travel services or consumer products.
website – www.travelshelf.app
App – www.travelshelf.app/mobile
“Most brands when approaching influencers, think about celebrities like Priyanka Chopra. But getting to do campaigns with them is very expensive. Micro Influencer marketing leverages the reach and influence of micro celebrities in social media providing better conversion and brand recognition,” says Aditya. “There are just too many of these and it takes an extra effort and time to sort, authenticate and manage one influencer. TravelShelf helps businesses scale up their influencer campaigns by managing and executing a campaign of multiple influencers in a matter of days.”
The Startup is also developing a mobile and web platform to help travel start-ups, and SMBs execute influencer campaigns with its pool of travel micro-influencers. Brands pay the Startup either at monthly subscription rate or a fixed price per campaign. In addition to the campaign they get a trip experience created around their product or service for free.
Founders:
• Aditya Arya – BTech(EEE), NIT Sikkim.
• Romil Tiwari – BTech (CSE), NIT Sikkim
• Rajat Bhardwaj – BTech(CSE), NIT Sikkim
This team has been working with each other for close to 6 years now. They created a website for their college a social application for an NGO named Kakshya. They onboarded around 70 NGOs but had give up this earlier pursuit as they could not find a sustainable revenue source. They also took part in a self-driving car prototype competition by Mahindra. In their 4th year of college they created an application for the landslide and roadblocks issue in Sikkim, called Companion that was launched by the Governor of Sikkim. The Startup has been bootstrapping for a year in order to build TravelShelf.
