Anusha A Chowdaiah – L’inoui – Matrix Partners

Founder Anusha A Chowdaiah, seen pitching Bangalore-based L’inoui [pronounced lin-wi and meaning extraordinary, rare and unexpected] – a food startup that offers a luxury brand of pure cocoa and butter chocolates both online and offline.

L’inoui currently operates three outlets – at Hatworks Boulevard, Cunningham Road, at the Collanade, Leela Palace and at PVR Cinemas, Forum Mall, Koramangala, Bangalore. It recently opened its third store.

“Every L’inoui product is hand-made in the finest traditions of European boutique chocolateries. Crafted from sinfully decadent Belgian chocolate, L’inoui’s products are created for those who appreciate and enjoy the finest from around the world,” explains Anusha.

The Startup is headed by Anusha and the team has painstakingly researched and recreated recipes from European confectionaries and chocolatiers. The Startup claims that each ingredient is picked from the best sources – the chocolate is from Belgium,, fruit purees that go into the macarons from Europe and the almond powder to create the macaron shells from California, while the fresh vanilla is picked fresh in tropical estates.