Founder Ishaan Gupta pitching Singapore-based Centareum – a peer to peer, proximity-based online to offline to online (O2O2O) platform for global offline economy which enables users to share real-time data with Retailers over a secured Blockchain network in return for rewards. Retailers provide personalized in-store service thus enhancing the overall customer experience.
“By 2021 ecommerce is projected to make up 17.5% of the total retail sales with China and US leading the race. The situation of retail apocalypse is quite prevalent in developed countries and cities all across the world but according to KPMG report ‘Customer experience will overtake price and product as the
key brand differentiator by the year 2020’,” says Ishaan.
The Centareum ecosystem provides 3 major benefits to the retailer:
– a proximity marketplace, enables retailers to be on the top of the customer search list and results
in 5x better conversion.
– proprietary Face ID
– indoor location tracking algorithms
Retailers can provide personalized services and tailor-made rewards to their individual customers. Both customer and retailer data is secured on an encrypted network thus enabling complete data privacy.
