Founder Abhinav Sharma pitching BFore.in – a recommendation engine that makes shopping simple.
website:www.bfore.in
“We help Shoppers answer two important questions – which product to buy and where to buy it from,” says Abhinav. “Back in 2016, Bharat wanted to buy a TV and asked me to help out. We spent over two hours on a hot May day bouncing between stores, looking for the right TV and negotiating prices. It took us four store visits and a lot of negotiation to finally come to a point where we just gave up and decided to buy a TV. We ended up buying the wrong product at a much higher price. We immediately understood that this is a problem faced by millions. Three years later, we started BFore.in to solve this problem.”
Team:
Abhinav Sharma
MBA, ISB. Engineering, BITS
Ex Google, Oyo, HolidayIQ
Bharat Gupta
NIT Trichy
ex HPE, Worxogo
Rishabh Bucha
MBA, Strategic Marketing, MICA
Ex Google, Zomato, DBS Bank
The Startup aims to “make shopping a joyful activity. Using the convergence of AI, always-on digital natives and newer conversational formats of interaction that opens up the possibility of replacing the least enjoyable part of the shopping experience – research – with a completely new experience that enhances the satisfaction of shopping by introducing the ‘joy of choosing’”.
