Founder Bhargav Kantaria pitched Shortcast, at the Connecting Ideas With Money session at Lounge47 on the 24th of September, 2021. Shortcast is a Bangalore-based startup operating in the social network/consumer internet vertical, that is at the MVP-ready-for-beta launch stage.
website: https://short-cast.club
video:https://www.loom.com/share/962938c49d2c4fe0a397f807c0839040?sharedAppSource=personal_library
“Shortcast is a social, micro-podcast App that enables expressing your thoughts, ideas, or anything on your mind using voice as easily as sharing a tweet for all those who want to express themselves in the most authentic and anonymous manner. We do this by turning your phone into the easiest recording studio for you to record and share what’s on your mind in just two clicks,” explains Bhargav.
The startup opines that India is an audio and voice-first nation.
“We love to talk, we love to hear. 1000’s of minutes of audio content…. is created every day. But do you know how long it takes to produce it? It takes on an average 6 hours to produce an amazing 30-minute podcast. This is because the process of creating a podcast is complex as it scales to professional settings such as editing, mixing, hosting, and more. This results in a higher turn-around time and indeed makes audio the least-used medium for content creation globally.”
Shortcast solves the inefficiency of producing a podcast by making it a two-click process (1-Record and 2-Share) just as easy as sharing a tweet or sending a text message. The startup does this by turning the phone into a recording studio and reducing the complexity to zero. Everything in between (editing, mixing, transcribing, hosting, distribution, and more) is done by Shortcast.
“Back during the advent of the coronavirus pandemic in 2020 when I was stuck at home and working remotely, a friend of mine and I decided to become creators ourselves. I chose audio as a medium because podcasts have been the go-to medium for me right from a very young age for everything academic and entrepreneurship. Soon my fascination for the medium turned into a disappointment when I started creating content…….as it took a lot of work to produce even 10 minutes of audio worth sharing. This pain point led me to the idea of building something that can make the journey of podcasting as easy as clicking and sharing a picture on Instagram or sharing a tweet on Twitter or sending a text.”
The Team:
The founders have been friends for more than 15 years, right from commuting to school together, to attending the same class and doing several freelance projects. They have grown up together. Before Shortcast they worked on several side projects along with their day-jobs.
Bhargav Kantaria (Founder/CEO)
-Ex-Marketing and Business Head, Moshi Moshi Media
-Consulted growth stage startups like Cure.fit and ZEFO,Dunzo
-2nd Gen Entrepreneur at family Business (retail chain of supermarkets)
-Industrial Engineering graduate, Dayanand Sagar College of Engineering, Bangalore
-Skilled in product development, sales, and marketing
Meet Trivedi(Co-founder/CTO)
-1x Founder
-Ex-Infosys, Ex-Navi General Insurance
-Built a social network at Infosys currently used by 1L+ employees and other clients
-Computer Science graduate from SRM University, Chennai
-Skilled in building technology products and leading teams
