Founder Jayadeep S pitched Bluehour – a SAAS-based Ecommerce and AI startup based in Thiruvananthapuram, Kerala that has built an intelligent camera App that guides users to shoot product photos. The startup is bootstrapped at the moment and experiencing early traction.
App: https://bluehour.app
“Bluehour is an intelligent camera App that helps shoot and enhance product photos for online sellers so as to help them increase sales conversion. Our App guides users to capture product photos like a pro and create appealing visual content easily. We also provide a plugin to Online Retail Marketplace companies that can be integrated into their existing App,” explains Jayadeep.
Most small-time sellers cannot afford a photographer and more importantly, photography is not a core competency and this affects the quality of photographs, and thereby sales.
When it comes to the B2B space, platforms do not have any control over the photos being added to their website. Sub-standard product photos cause customers to lose trust in the brand and often affect sales. The startup holds that studies indicate that 75% of people rely on product photos when making a purchase decision. The startup therefore chose this as a problem they set out to solve it.
Bluehour enabled online sellers to set up an online store quickly, without waiting for a photographer to capture, process and edit the photos. Photographers are expensive and they produce only a few images. The Bluehour App guides sellers to shoot and process photos themselves. The templates it provides help them to create appealing visual content with one click.
In the case of Marketplace companies, they have to manually review the product photos added. The Bluehour plugin provides complete control over the photos added to the platform. By integrating the plugin into their existing App, sellers can set the number of photos, angle, background, resolution, size, and much more. They get consistent images from all their sellers that then help them not only increase sales, but also improve the look and feel of the platform.
The team has expertise in Artificial Intelligence, Photography and the eCommerce business; we are able to solve this problem by building
Startup stats:
MVP launched.
300+ active users for the Alpha App and 15 small businesses
In private beta.
Couple of companies in the pipeline
Version 1 launch – Jan 2022
The young startup is ambitious and aims to hit $1million revenue by April 2023
The founders were high school classmates that came from the same village. Since that time, they have been best friends who share everything. They would discuss a range of subjects and even chose the same subject – Engineering.
Jayadeep met the third founder Sheethal on a trip in 2017. They hit it off from the start and ended up conversing the whole day and gradually became best friends.
“Once we were doing a hardware project, Sheethal’s suggestions and inputs were useful, as she is a person in the manufacturing industry and a non-technology person. That project made 3 of us good friends. Even though that project didn’t work out, we made sure that we would reunite for something even better….and this happened,” says Jayadeep.
Founders:
Jayadeep S – BTech Computer Science. UI/UX Design, Mobile Development, Professional Photography
Worked with 3 Startups in the last 5 years and Co-Founded a startup previously
Sheethal GK – MBA in International Business, BCom (eCommerce). 5+ years expertise in Business Development, Company Secretary
Christy Abraham Joy – Btech Electrical Engineering. Experienced as AI Research Engineer, Computer Vision Deep Learning Developer and ML Trainer, Co-founded a startup previously
