At the Connecting Ideas With Money, Lounge47 session held on the 4th of May 2022, founder Jaydeep S pitched Koch-based Bluehour Technologies – a B2b/SaaS pre-revenue startup that offers an end-to-end product cataloging solution for ecommerce sellers. It helps them generate professional-quality product photos and descriptions by
themselves using their smartphones. Their aim is to make the product onboarding process for ecommerce sellers, faster, cheaper, and easier.
Links:
https://www.bluehour.app/
https://apps.shopify.com/bluehour
https://play.google.com/store/apps/details?id=app.bluehour.camera
“Cost of hiring professionals…photographer, editor, content creator is high and also time consuming. Photography is not often a key skill for a small business, and creating a catalog with SEO-friendly descriptions is a hassle for small sellers. Poor quality and inconsistent product photos uploaded by sellers lead to an inconsistent brand experience and loss of sales. A team is often required to monitor the quality and manage the process,” says Jaydeep.
The startup recently pivoted from an Android/iOS app to a shopify App, which has more than 1.5 million sellers and a stable ecosystem. Bluehour has onboarded 5 angel investors as well, hired talent to build and market the App and launched the beta version on the Shopify App now.
TEAM:
Jayadeep S
BTech Computer Science, MG University College, Engineering
Closely worked with 3 Startups including, Kings Learning, Accubits Technologies, Insent.ai (Acquired by Zoominfo)
Christy Abraham Joy
Btech., Rajiv Gandhi Institute of Technology
ex Lead AI engineer, IQVIA and headed multiple Image Processing and Deep learning projects
Startup experience
Sheethal Gk
Bcom, Masters, International Business
Company Secretary, Bharathiyar University and Institute of Company Secretaries of India
Key accountmanager, Modine. Management Advisor, K. Anantharaman.
Associates for various startups
In-house sales and pricing at Tiger Logistics India Ltd.
Jaydeep and Christy are high school classmates from the same village. They became best friends and even did their Engineering course together. Sheethal and Jaydeep
met on a trip in 2017 and became good friends.
“I’ve closely worked with a couple of brands as a photographer and I was able to identify the pain points of ecommerce sellers. With my expertise in UIUX design and
our sound background in technology we were able to come up with a solution, and that’s how we started Bluehour. Christy’s expertise in AI, deep learning, and computer
vision enables us to create the robust AI engine that is the core part of our product photography solution. Sheethal’s expertise in commercials, marketing, and her
associations with various startups and industries, will help us in the business development of Bluehour,” explains Jaydeep.
