At the Connecting Ideas With Money session held on the 17th of June, 2022, founder Kratika Jain pitched Indore-based Pataa Navigations – a personalised digital address code with accurate geo-tagged location.
website: www.pataa.com
Google Play store – https://play.google.com/store/apps/details?id=com.pataa
Apple play store – https://apps.apple.com/in/app/pataa-address-made-simple/id1535149178
Pataa aims to solve the problem of the complex, long, unstructured and poor addressing system across the globe by allowing people to create custom short address codes with accurate geo-tagged locations. One can add recorded voice directions, photos of the property, recommended routes for landmarks etc. to their ‘Pataa’. It has a utility for e-commerce websites and food delivery applications with the address auto-filling API integration. Ride-hailing, logistic and drone delivery companies would benefit from the accurate geotagged location and reduction in last-mile costs.
The team has learnt that from the perspective of the customer, there are problems of sharing long addresses on various platforms, repeated explaining of last-mile addresses on calls to delivery staff and visitors, and non-existent addresses leading to inaccessibility of loans and other basic amenities for 50% of the global population. From the perspective of business, non-geotagged addresses lead to high last-mile costs, and inaccurate addresses lead to complex sorting at logistics and delivery hubs and inefficiency in retail distribution and high churn rates at the time of filling addresses on e-commerce websites. Pataa also aims to solve the problem of carbon emissions, with unstructured addressing systems annually increasing emissions over 10 times with an associated economic loss of approx. $10-$14b due to the extra fuel consumption to find addresses.
The Pataa app includes doorstep navigation from the nearest landmarks, photos of the property, voice directions and additional information that makes finding the right address extremely easy. This ensures more deliveries can be made as navigating through Pataa saves a lot of time.
A car puncture at an unnamed, secluded street and the car service center not being able to locate them in the middle of the night led them to innovate ‘Pataa’.
Founders:
Kratika Jain, COO – Masters in Technology, NYU
Gaurav Kasliwal, Technology Head – AWS professional – 12 years of experience, Data and cyber security
Rajat Jain – A visionary entrepreneur who specialised in strategy & ideation. Co-founded Kimirica Hunter International LLP
Mohit Jain – Masters in Marketing, University of Birmingham. Co-founder Kimirica Lifestyle Pvt Ltd
