At the Connecting Ideas With Money session held on the 22nd of December, 2022 founder Paras Goel pitched FieldMarshalSCM – a B2B and B2G SaaS Platform leveraging responsible AI-ML models to solve ClimateTech
problems of the planet.
“Covid-19 taught us to be humbler and collaborative in everything that we do in our daily lives whether personal or professional. It also enabled newer ways of working through advancements in technology, be it zoom calls or metaverse connects. We see ‘Tech’ as the common key enabler in this new paradigm. We are a boot-strapped firm based out in Bangalore, India,” says Paras.
“Do you know that 75% of GenZ would prefer to buy a sustainable product and are even willing to pay 10% more to acquire it? Yet 95% of all products marketed as eco-friendly today, have committed at least one sin of ‘greenwashing’. The fundamental root-cause of this problem is that there are too many metrics on Environmental Societal and Governance (ESG), which are equally confusing for any CXO to understand. Top executives aren’t able to either measure the economic benefit of the ESG initiative, neither can they compare them with other competing priorities for the firm in a like to like manner. This is exactly where ‘FieldMarshalSCM’ steps in.”
FieldMarshalSCM helps firms and/ or regulatory bodies action their ESG goals via AI-ML powered predictive dashboards through:
1) Econometric modelling: One stop solution for CXO’s to visualize economic benefit of sustainability initiative and take necessary action
2) Value Chain Analytics: Optimization of entire value chain starting from supplier to final output to pin
down top areas for carbon footprint reduction with maximum ROI
3) Marketing Measurement: MMM models to help ascertain efficiency and effectiveness of firms’ marketing spend.
Team:
The team is founded by a brother-sister duo. They are both firm believers in Karma and have tried to be good Samaritans since their humble beginnings. Covid-19 turned to be their epiphany of a moment to take the plunge into the entrepreneurship world, which led to the birth of FieldMarshalSCM.
Paras Goel – Founder & CEO
NIT Surathkal CSE, NITIE PGDM alumnus
11+ years work experience, Amazon, Dr. Reddys & Alcatel-Lucent
Product Management, Strategy and Supply Chain roles
Saruchi Goel – co-Founder & CTO
IIT Delhi B.Tech+M.Tech
8+ years of work experience, Dunnhumby, CLSA & Two Roads ventures
ML Scientist and Analytics roles
