On the 11th of February 2022, at the Connecting Ideas With Money session at Lounge47, founder Bindu N Thirupathi pitched London-based Cuelly – that merges
fashion and technology, in a smart jewellery that effortlessly weaves self-care and wellness practices into one’s life.
website: www.cuelly.com
“For us, women jewellery is an emotional item, to show a life well lived and cherished. When life happened and I became a mother, yoga, running and mindfulness helped
me to manage my overwhelmed mind and filled my life with joy. Cuelly – is all about those passions of mine…. beautifully merging into each other,” says Bindu.
“Cuelly was my serendipity moment. I just reached the logical end of a 5-year quest to find what truly nourishes my heart, my soul and my mind. My soul said yes
to yoga, spirituality and self-development, my heart – to goldsmithing, and my mind – to technology,” says cofounder Natallia Bychkova.
The startup targets young professional women suffering from stress and burnout issues, that have started their self-care journey and are looking for elegant and
beautiful digital wearables for support.
Team:
The founders met via Angel Network. Both of them were working on a similar concept at the time and decided to join forces.
Founders :
Natallia Bychkova
Masters, Finance, London Business School (UK)
15+ years, IT consulting: Business analyst, Scrum Master, Team Lead
7 years, yoga and mindfulness practioner
5 years experience making silver jewellery
Bindu N Thirupathi
MBA, Indian Institute of Management, Bangalore (IIM B)
22+ years in IT : Led technical and strategic projects
6 years yoga and mindfulness practisioner
4 years volunteering and providing business skills support to social enterprises
The startup is part of the Bridgio hardware accelerator and has three early employees for industrial design and legal. Three advisors help with industrial design,
marketing and jewellery design.
