At the Connecting Ideas With Money session that took place on the 11th of April, 2023 founder Deepender Singh pitched Swizzle – a beverage company based out of Bangalore that provides 100% natural ingredient-based beverages.
The startup is in more than 250 premium restaurants of Bangalore and is looking to expand to 8 other cities across India in the next 12 months.
website: www.swizzlesyrups.com
“All the beverages available in the market are made with artificial flavoring. Yet being marketed as natural and real. The use of artificial flavors and sweeteners has become a common practice in the beverage industry, and it’s not good for consumption,” says Deependre.
“We manufacture 100% natural flavored syrups made with real fruits and herbs with no artificial flavoring and no artificial sweeteners. We sell it in two variants….one.. Swizzle flavoured syrups that come in a 750ml glass bottle, with a shelf life of 6 months and is perfect for businesses like restaurants, cafes, bars…..and two…. Swizzle ready to drink mocktail that comes in a 250 ml PET bottle and is perfect for businesses like QSR’s, cloud kitchens, caterers, airlines….”
The startup plans to soon launch in the B2C market through retail and e-commerce platforms.
Team:
The founders are Deepender Singh and Vrinda Singhal – they hail from the same college and have been good friends since. Both graduated in 2019 from B.I.E.T Jhansi and started Swizzle in 2019.
Vrinda was always engaged in food and food tech and used to deep dive into recipes and flavors. Once they had a party and found that there were not enough beverage options. Guests love beverages but not the chemicals in them. So Vrinda made some mocktails that the guests loved. These home experiments with beverages was the genesis of Swizzle.
