At the Connecting Ideas With Money session that took place on the 7th of July, 2023 Founder Karthik Shenoy pitched Bangalore-based Futstart Experience. Since its establishment in 2018, Futstart Experience has been making waves in the world of sports. This South Bangalore-based organization has leveraged its immersive experience of over 15 years in the industry to identify and nurture sporting talents from a young age. With a focus on utilizing the science of sports and providing affordable opportunities, Futstart aims to shape world-class athletes and build a robust sports ecosystem.
Futstart’s journey began with the vision to utilize the scientific aspects of sports right from the grassroots level. Their objective is to identify promising talents as early as the age of 9-10 and guide them on their professional sporting journey. By implementing a structured approach and employing sports science methodologies, Futstart strives to create a platform for young athletes to shine on the global stage.
At the helm of Futstart Experience is Karthik Shenoy, the Managing Director. With a Master’s degree in Sports Development & Management from Cardiff School of Sports. Karthik brings a wealth of experience in the field of sports, spanning over 15 years. His expertise lies in problem-solving by understanding the real on-ground issues, making him the ideal person for planning and development within the organization. Karthik has worked with renowned events such as the London Olympics 2012, Sports Authority of India (GOI), Afghan Premier League, ICCWC11, FIHWC10, CWG10, Pro-wrestling League, IPL, and ISL, among others.
Leading the charge in sports science is Manish Singh, the Head of Sports Science at Futstart. With a Master’s degree in Sports Science, specializing in Biomechanics and Anthropometry, Manish has over 10 years of experience working with elite athletes. His expertise in using a scientific approach to sports implementation is instrumental in driving the organization’s objectives forward. Manish has worked closely with prominent sports teams and organizations, including the Indian National Men’s Hockey Team, Indian National Archery Team, and the Sports Authority of India (GOI), to name a few.
Futstart Experience tackles several key problems within the sports industry. Firstly, they aim to provide a proper structure at the grassroots level of sports while ensuring affordability. By doing so, they create equal opportunities for young talents to flourish. Additionally, Futstart utilizes sports science as a tool to identify potential athletes and promote healthy lifestyles among children. Their scientific approach allows for a comprehensive understanding of athletes’ physical abilities and helps optimize their performance.
Furthermore, Futstart has plans to establish a locality-based school network, making professional sports training easily accessible. By expanding their reach, they aspire to create a vibrant sports community where aspiring athletes can receive top-notch training and support within their own neighborhoods.
One distinctive aspect of Futstart’s business model is their view of sports as a platform that markets products. By integrating sports into various marketing initiatives, they tap into the immense popularity and influence of sports to create mutually beneficial partnerships and opportunities.
To learn more about Futstart Experience and their initiatives, visit their website at www.futstart.com. Futstart’s commitment to utilizing science and structure in sports, coupled with their focus on grassroots development, sets them apart as a pioneering force in the industry. By harnessing the power of sports, Futstart Experience aims to shape the future of athletics and empower young talents to achieve greatness on a global scale.
