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How to Acquire Customers Online – Mohit Doda, Associate Vice President, Zoffio.com

 

 

 

 

 

Mohit Doda, Associate Vice President at Zoffio.com (a Zuri Group Company), is our speaker this week, and the topic he plans to address is – “How to Acquire Customers Online”. Mr. Doda intends a workshop-style session that should be highly interactive and teach us a bag of tricks applicable to all startups today.

Mr. Doda has spent 10 years in Digital Marketing, Advertising and E-commerce and has worked for Digital Marketing agencies such as Webchutney & Interactive Avenues. He has also won many Digital Marketing awards.

As the battle for eyeballs and mind-share rages, one rather quieter key metric – customer acquisition cost – is one that is pivotal to a Startup’s survival. This workshop plans to address this with a set of topics – big data for Digital Marketing, Lead Generation, Content Marketing and Website Conversion Optimisation.

“How to Acquire Customers Online” was presented to a capacity crowd with a chockfull of popular digital marketing and sales techniques. Key takeaways – 1. Getting your Product right first is most important and could sell itself virally with the right marketing techniques 2. An entrepreneur should also plan to Launch-Measure-Refine and Re-launch digital marketing programs to get them right.

We recognize that this subject is large in scope and therefore plan to break it down and present it in a workshop format to keep it more practical.

March 29 2014

Details

Date: March 29, 2014
Time: 4:00 pm - 6:00 pm
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Venue

Lounge47

47, 2nd Main Rd, Defence Colony, Indiranagar, Bengaluru, Karnataka, Bangalore
Bangalore, Karnataka India

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Organizer

Lounge47
Phone: +91-81-0510-0194
Email:
Website: Visit Organizer Website