Founder Shashank Palli pitching Cuddl – a Startup that designs, manufactures and markets pillows with proprietary patent-ready design and industry first features. Cuddl claims to be “solving the sleep equation for a sleep deprived consumer”.
The Startup is at an early-stage but has already begun to generate revenue. Cuddl generates revenue from sales of pillows and their accessories (extra fill, empty shells & aroma inserts).
Sleep is the single largest and the most ignored activity of our life. Pillows form a critical part of the comfortable sleep system and the ones available today go flat within 6 to 12 months, tend to smell foul after prolonged usage, disallow washing and maintenance and tend to give chronic neck and back pain,” says Shashank. “Cuddl is re-imagining sleep from ground up. Built on innovation & customer experience, we have the perfect solution for the sleep equation with our outrageously comfortable bed pillows.”
The Solution: Cuddl claims its pillows have a unique patent-ready 5 layered construction that never goes flat. Customizability from 2 to 8 inches to reduce neck pain, sweat protection and aroma inserts that keeps the pillow fragrance for upto 60 days. The pillows offer an ability to be washed every week without fear of damage.
Team:
Shashank Palli
IIT Kanpur graduate
Founded Hardware and SaaS companies
ex P&G
The Startup has a team of 4 members.
Cuddl started operations in July 2018 and has seen early revenues generated via word-of-mouth referrals on its platform.
