Founder Kiran pitching Govati Products that manufactures 4 products – YouFIT alkaline drops, AlDETOX water for alcohol, EnRICHr for RO water plants and SuPURO, water purifying cartridge (R&D in progress).
The Startup reports:
That the idea was germinated way back in 2010 when Kiran, a finance manager by profession, but ayurvedic analyst by passion started conducting preliminary research on Indian cow-based products and their ability to fight side effects of Cancer. Sunil, an IT Engineer by profession and a good friend of Kiran, joined hands to accelerate the research process and look at ways to solve the problem at hand. Soon, research started into multiple streams including ways to restore mineral content and alkalinity of drinking water which is lost when it goes through the RO process.
In 2016, 6 years after they had started their research, the first product, an ayurvedic immunity support capsule was created to fight side effects of mainstream cancer treatments – chemotherapy and radiation. Within the next year, the team formed the company and build 3 products under the brand Gou-Sanjeevini.
At this point, they roped in the 3rd member, Harish, a Marketing expert. Along with the team, he was able to build the digital footprint under govatihealth.com and fresheal.in and build an attractive brand. It took just another year for the team
to bring out the results of their research – four different products mentioned above.
The startup is currently working towards creating traction for the products in the market via digital marketing while looking for funding to scale up production, sales and marketing.
