Manosh Sengupta is an independent Brand & Marketing Strategist, brand-@itude. He describes himself as a “brand parent, nurturer & mentor”, having taken brands from “labour to maturity” several times in his 20-year career. He has also served as VP Brand & MarCom, Reliance Communications Ltd., GM Marketing (Brand) at IDEA Cellular Ltd, VP Starcom, Sr. Manager MarCom at Tata Cellular Ltd and as Account Director at JWT, Bates and Grey.

Manosh will use case studies, and a highly interactive approach to get participants to understand the cornerstones of building brand.

“Labour Pains…..the Art of Brand-Parenting” was an engaging session where the speaker shared his learnings on Marketing Evolution, Building of Brand and its value to a business. Key takeaways from the meeting –

1. Entrepreneurs need to write down to clarify their thoughts – about their Startups – to introspect who they are, what they do, and where they can really make a difference

2. From this write-up, founders should construct the essence of their brand and the tenets that define their Startup’s culture – the environment within which the brand gets built

3. Who you want to be and how you want to differentiate (price, innovation etc.) as a brand is a strategic long-term decision that stamps everything else – product, service, web-site, logo etc.

4. When you start, the brand and business may be separate but at some point they may become indistinguishable

5. Brand is a living form that needs to be parented and nurtured

6. In a world full of choices, customers need to be given a reason to choose you.

Brand is what separates you from the crowd and gets you noticed.