Balraj KN, Cartoonist, Illustrator and Writer. He has spent the last 15 years on creative pursuits – cartoons, illustrations, content writing and sculpture – for newspapers, advertising agencies, businesses and book publishing houses. His cartoons have appeared in many newspapers like The Times of India & Deccan Herald. He has illustrated for leading advertising agencies like J Walter Thomson and Ogilvy & Mather. Balraj holds a Bachelor of Fine Arts degree, from Bangalore University.

“Content is King” is much heard and talked about. Content is what has driven the success of many companies (and even more so, Internet companies). However, there is little understanding for “how to create content” that is king. This session aims to address this question.

“Creating Original Content for Social Media” – focused on thoughts and insights around using the medium of cartoons to communicate and promote ideas, products and Startups more effectively. Here are the Lounge47 key takeaways:

1. Do not try to include too many messages in one piece. Keep messages simple. Use images to express them

2. Consumers have low attention span. Cartoons could serve as an effective medium of communication. When cartoons can communicate with no text, they are most powerful

3. To produce effective cartoons, founders need to get crisp on pain point, solution, products, brand, customer, positioning etc. Images should reflect this clarity

4. Riding on current affairs and trends enhances effectiveness

5. Most Social media users fall into the category of content sharers (rather than content creators); think through what would motivate them to repost

6. When using themes and humor, develop a sense of self-censorship

7. Lower your expectations of quality and get started. Quality at first may not be good however with experience and time it will improve.
Key message: Start doing. Now. Don’t wait for the “creative” hire at some point in the future.

Key message: Start doing. Now. DonӴ wait for the ԣreativeԠhire at some point in the future.