Hemant Soreng – author, blogger, mountaineer, marathoner, entrepreneur and Marketing specialist – is our next speaker who will talk about a subject he has spent 16 years perfecting – “Digital Marketing – Strategies for Startups”. His expertise lies in the Internet & Digital domain, Marketing Communications, E- commerce, Web solutions, Analytics & CRM. In 2000 he co-founded eDeltaC Communications, a digital agency which he sold to Ogilvy in 2002. He spent the next ten years in leadership positions at several companies and currently consults, a journey he embarked on in 2012. He also serves as guest faculty at various Business Schools, as a speaker at multiple forums and as an advisor of Startups. He holds a degree in engineering from DCE (Delhi College of Engineering) and an MBA from IIM Bangalore.

“Digital Marketing – Strategies for Startups” was a broad topic. In contrast to traditional methods, Digital Marketing promises to significantly reduce cost of reaching customers.

Key takeaways –

a) A careful assessment of the needs of the business is required to pick the right Digital tools

b) Social Media is only one of many tools out there

c) Startups need to take an iterative approach of experimenting and measuring results until the right results are achieved

d) Accept that there is no silver bullet to leveraging Digital Media.