Mohit Doda, Associate Vice President at Zoffio.com (a Zuri Group Company), is our speaker this week, and the topic he plans to address is – “How to Acquire Customers Online”. Mr. Doda intends a workshop-style session that should be highly interactive and teach us a bag of tricks applicable to all startups today.

Mr. Doda has spent 10 years in Digital Marketing, Advertising and E-commerce and has worked for Digital Marketing agencies such as Webchutney & Interactive Avenues. He has also won many Digital Marketing awards.

As the battle for eyeballs and mind-share rages, one rather quieter key metric – customer acquisition cost – is one that is pivotal to a Startup’s survival. This workshop plans to address this with a set of topics – big data for Digital Marketing, Lead Generation, Content Marketing and Website Conversion Optimisation.

“How to Acquire Customers Online” was presented to a capacity crowd with a chockfull of popular digital marketing and sales techniques. Key takeaways – 1. Getting your Product right first is most important and could sell itself virally with the right marketing techniques 2. An entrepreneur should also plan to Launch-Measure-Refine and Re-launch digital marketing programs to get them right.

We recognize that this subject is large in scope and therefore plan to break it down and present it in a workshop format to keep it more practical.