Reena Dayal Yadav, Head Corporate Industry Forum & Standards Cell, TCS (Tata Consultancy Services) and Chairperson SNIA (Storage Networking Industry Association). Reena’s expertise lies primarily in the Innovation & Storage domains. She is a Technologist with expertise in driving innovation, through Strategy & Execution – Vision setting, new Innovation Practices & Culture, Change Management, Ecosystems & Communities of Knowledge and Alliance Incubation have been some of her areas of focus. She has played many roles at TCS – Global Head Technology, Head Innovation and Storage Centre of Excellence, Head Storage Technology and Strategic Accounts & Lead-Storage, Centre of Excellence. Reena holds a BE in Electronics & Communication from IIT, Roorkee.

Her talk will cover Creativity & Innovation and concepts such as the “valley of death” and how to avoid it.

“Is One Big Idea Enough?”, resulted in this Lounge47 take away:
1. Traditional market analysis and cycles are compressing – this makes it critical for a Startup to not build on just one idea, but to also have several “associated” ideas ready and waiting to be leveraged.

2. Retaining focus while innovating is key. The one big idea must address/solve one critical problem (pain point) of a well-defined target market.

3. The idea is not necessarily product, it could be service, technology, business model or process.

4. Beyond the Founders, Startups need to build teams that constantly innovate and bring new ideas.

5. Customers have shorter attention spans and have a greater variety of choices. Beyond ideas in product, ideas to engage customers are also important.

In summary, building and managing ideas should become part of the Startup culture.