Smitha Hemmigae, CSS Corp Director with 12+ years of experience across the technology sevice industry. Her focus at CSS Corp is Analyst Relations, Social Media and Content Marketing. She has served as Senior Marketing Manager, Unisys Corporation, a Head of Marketing, Infosys, and Global Marketing Manager, Logica. Her focus has been on the Public Sector, Insurance, Healthcare & Life Sciences, while spanning all areas of Marketing. Smitha serves as an industry expert at local business colleges and on the Board of Studies,BBA program, Mount Carmel College. She is also an avid reader and speaker.
“Marketing Through Story Telling” conveyed an overview of the ‘why?’ and ‘how?’ of raising market attention for your Startup idea.
Here are the key takeaways:
1) Successful stories share the following qualities – authenticity, emotionality and simplicity (no acronyms or jargon)
2) Good stories result in audience engagement
3) Groundwork has to be done towards understanding the market and competition, to clarify the unique value that your Startup brings
4) This key message should resonate in every Marketing story, be it about the idea, team members or product
5) Hiring a marketing resource to tell the story may look lucrative, but It is only the Founders that can tell the story authentically, and hired resources can only help in producing it.
In summary, building product is of course important, but translating your Startup personality into Marketing messages (via website, social media etc) is equally important; and messages are better communicated via stories since retention is higher.
