Saba Ramalingam and Kiran Navaratna presenting DigitEyes91 AdVentures platform – ADiOT – that help brands & businesses advertise on a network of cloud-connected LED screens @ public locations.
‘ADiOT enables data-backed REACH to a targeted audience, ENGAGES, CONVERTS @ ADVOCATES through an in-built Call-To-Action on a mobile app & provides true ROI @ optimal cost to democratize OOH advertising.’
Saba a BE (CS) @ CIT Coimbatore, MBA @EBS, Edinburgh has 16 years of experience in technology, software dev & architecture, healthcare devices and information technology and Kiran has a BE degree with 15+ years experience in sales, marketing, consulting, project management, HR and Telecom Infra.
The founders list the following for why their Startup is special:
1. ROI / ROAS at every stage
2. Go beyond data-backed Reach to Engage and Convert into consumers
3. Asset-light, rapid-scale model thru Screen Ownership Program
4. M-Commerce actuator – enable ‘Buy’ direct from ad
