BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Lounge47 - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://lounge47.in
X-WR-CALDESC:Events for Lounge47
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20130101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20150620T160000
DTEND;TZID=UTC:20150620T180000
DTSTAMP:20260606T061706
CREATED:20150620T005343Z
LAST-MODIFIED:20170331T051410Z
UID:1099-1434816000-1434823200@lounge47.in
SUMMARY:BUILDING MINIMAL VIABLE PRODUCT (MVP) - Nagaraj Nagabushanam\, Director Product Management\, Mobstac.
DESCRIPTION:  \n  \n  \n  \n  \nNagaraj Nagabushanam\, Director Product Management\, Mobstac – a Bangalore-based Startup founded in 2009\, offering an iBeacon proximity-Marketing and Analytics platform. Nagaraj is a seasoned professional – a journalist turned digital content innovator turned product manager. He has taken a range of products – print\, apps\, websites – from idea to MVP and beyond. Some of his past roles have included Vice President – Digital Media at a Startup\, Senior General Manager – New Media\, The Hindu Group and Senior Assistant Editor – Business Line\, Kasturi & Sons\, Ltd. Nagaraj holds an MBA\, Finance\, Bharathiar University and B. Com.\, Commerce & accounting\, RKM Vivekanada College. \n  \nNagaraj Nagabushanam used several examples to illustrate and elaborate on the important points that entrepreneurs should bear in mind while Building Minimal Viable Product (MVP):\n1. Minimal Viable Product (MVP) is different things to different people. A definition: “MVP is that version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort” \n2. Its roots lie in the lean startup philosophy which is about preventing waste \n3. Basically\, the MVP process allows teams to experiment\, validate or invalidate a specific hypothesis. Its focus is on learning\, not scaling \n4. How does one know what to build as part of MVP? Startup teams need to intellectualize the idea in great detail; this set then needs to be reduced down to the essence – what is the minimum that is required to be built to communicate the core of the product to potential stakeholders. Focus is key. Stay with the necessary \n5. Should one write code? Only if there is no better way to validate your hypothesis \n6. It is important to note that there is no set formula. Each Startup is unique and needs to work out its own specifications \n7. The powerful feedback received during this process allows Startups to better plan – be it further product features\, resources\, Strategy\, Marketing & Sales\, supporting services etc. \n8. Customer demands may be many\, however Startups need to pick carefully\, the few that need to be executed now \n9. It also helps prevent a situation of over committing resources to a product without a picture of customer demand and usability \n10. Launching an MVP may result in surprising results. The product may be built with a specific Target group in mind\, however a whole new group of customers might adopt it. Or\, one set of stakeholders might be very enthusiastic about the product\, however the stakeholder group that would potentially pay for it may not jump on board \n11. Detailed planning and execution of MVP is therefore an important exercise that Startups should take on early in their journey \n12. This way a Startup ensures that it is not just building any product\, but a product that customers want. Ensuring that customers continue to use teir devices way after purchase is bigger challenge.Good design and practically are key.
URL:https://lounge47.in/event/building-minimal-viable-product-mvp-nagaraj-nagabushanam-director-product-management-mobstac/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/june20th3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150606T160000
DTEND;TZID=UTC:20150606T180000
DTSTAMP:20260606T061706
CREATED:20150606T005015Z
LAST-MODIFIED:20170401T035923Z
UID:1093-1433606400-1433613600@lounge47.in
SUMMARY:BUILDING TECHNOLOGY - Bhaktha Keshavachar\, Founder & CTO of Ezetap & Satheesh Babu Vattekkat\, Chief Architect\, Ezetap.
DESCRIPTION:  \n  \n  \n  \n  \nBhaktha Keshavachar\, Founder & CTO of Ezetap and Satheesh Babu Vattekkat\, Chief Architect at Ezetap\, a mobile payment Startup launched in 2011. \nBhaktha also founded Antargata Infotech in 2009\, a Startup offering security products to the IT industry. His past roles have included Engineering Manager – Intel Corp\, Staff Architect – Intel\, Software engineer – Sharp Laboratories of America. He holds an MS\, Wireless Communication\, Computer Architecture from Arizona State University. \nSome of Satheesh’ past roles include – VP Engineering – Ezetap\, Senior Manager\, Software Engineering IBM\, India Software Labs / Sterling Commerce\, and Manager\, Software Development – Accelrys India. He holds a B.Tech Electronics & Communication\, National Institute of Technology\, Calicut. \nBhakha’s expertise lies in hardware\, Fintech and security while Satheesh is an expert in App and server. Given this combination of speakers\, please take the opportunity to have your technology questions answered. RSVP’s are mandatory. \nBhakha’s session “Building Technology – Hardware\, Apps\, Cloud – Ezetap” provided many insights and learnings in the mobile payments ( includes organizations that store\, process\, and transmit cardholder data) vertical . \n1.US data point: Mobile payments is set to grow from $52b in 2014 to $142b by 2019 \n2. Status: Apple Pay has pushed awareness. Google’s Android Pay and Paypal are worthy players in this space. Google Wallet (2011) is moving to peer to peer money transfer very similar to Square Cash. Problems with Mobile Wallet can be attributed to the challenges around “a technology in search of a problem” \n3. Status\, Square: The six year old Startup has moved from being a producer of hardware that enables card swiping with the mobile phone\, to offering broader services to small and medium size businesses \n4. India data points: 1.5m payment terminals\, 150K ATMs\, 400m+ cards\, 940m+ mobile phones. Gating factor is the unbanked or underbanked population. Government / institutional efforts focus on financial inclusion to target the – 40-50% of India’s 1.2b \n5. Key facets of focus required – flexibility\, security\, trust enabling\, standardization\, ease of integration & deployment\, low cost\, continuously improving speed\, possibility for offline & online transactions (due to unpredictable broadband) \n6. Stakeholders: Success of such a product depends on buy in from various groups – customers that require to switch from traditional methods to e-payment\, compatibility with smart mobile devices\, govt/citizen service providers\, merchant systems. mobile carriers\, retailers \n7. Barriers to entry: a) domain knowledge b) Talent – design\, engineering and domain experts \n8. Early focus: a) capital b) expertise in components c) building contacts d) early recognition that producing to volume throws up new problems e) learn process first hand by spending time at factory \n9. Attitude required: a) ability to do things from first principles (selling a third party product is also an option) b) patience to take product from inception to design to manufacture c) ability to listen and incorporate customer feedback d) ability to convince vendors e) drive to learn everything\, yourself f) experimental g) go back to college books if necessary\, to really understand \n10. Regulatory: a) cornerstones of software b) certifications required c) financial industry practices: interfaces with systems\, encryption\, long data requirements\, signatures saved \n11. Solving Regulatory Hurdles: a) divide & rule:compartmentalize card data processing & storage – these don’t change often\, have a clear path for this\, do all the controls and code specification for this\, even at the expense of duplication b) over engineer security – to keep existing legacy controls satisfied\, set expectations on data accessibility right from the start c) discipline – invest in automated code checks\, log scans \n12. App: 1) keep it thin b) consider SDK c) enable offline capability d) compile time configurability vs run time configuration e) build app code generator \n13. Server: a) componentization – several components\, scale horizontally b) make every value a configuration option – take a position on default\, could be overridden by customer c) every completion is an event – helps to integrate customer systems d) every step in every flow should plug-out \n14. How to get there: a) build and train a team b) prototype\, prototype\, prototype c) Over design for eventualities in the future. In summary\, the core lessons – one cannot predict what the customer wants\, anything can fail\, attaching security later is hard – build it in early.
URL:https://lounge47.in/event/building-technology-bhaktha-keshavachar-founder-cto-of-ezetap-satheesh-babu-vattekkat-chief-architect-ezetap/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/june6th2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150523T160000
DTEND;TZID=UTC:20150523T180000
DTSTAMP:20260606T061706
CREATED:20150522T234854Z
LAST-MODIFIED:20170401T040158Z
UID:1069-1432396800-1432404000@lounge47.in
SUMMARY:THE BUSINESS OF FASHION - CLICK OR MORTAR - Vivek Sandhwar\, Asst. Business Head\, U.S. Polo Association
DESCRIPTION:  \n  \n  \n  \n  \nVivek Sandhwar\, Asst. Business Head\, U.S. Polo Association.  Vivek’s expertise lies in Product Design\, Product & Brand Management and Sales. His past roles have included Category Manager Levi’s Sykes – Levi Strauss & Co\, Designer – Madura Garments and Designer – Levi Strauss & Co. \nThis session aims to discuss the pros and cons of Ecommerce versus Brick & Mortar retail while simultaneously addressing how to build a Fashion brand. Join us for what is set to be an interesting discussion. \nVivek Sandhwar’s session “Business of Fashion – Click or Mortar” was highly interactive and touched upon – I. Fundamentals II. Trends and III. India insights. Here are the key lounge47 take aways: \nI: \n1.The Fashion business attracts many but rewards few \n2. The business of Fashion is not all glamor\, it can be tedious \n3. It is about one simple thing – making the customer look and feel fantastic \n4. Fashion is visual and emotional – triggering those magical processes between eye and brain \n5. Your concept should articulate why customers would buy – is it for design\, price\, or the dream? Who are you designing for and why? Are you addressing customer psychology\, emotional needs and how customers relate to clothing? \n6. Customers have two filters when making a buying decision – rational and emotional \n7. Some options: set up a) a factory b) wholesale business c) retail store d) rack business (e.g. Brand Factory) e) intelligent solutions f) ecommerce g) departmental store h) fashion school \n8. Decision points: Brand or aggregator? Luxury brand\, luxury for the masses (Zara)\, or mass market\, brand or non brand? \n9. Key: Ensure quality production capabilities upfront. If budget permits\, hire an experienced production manager \nII: \n1. Omnichannel Retail: The new buzzword – be wherever people shop – stores\, phones\, tablets or desktops \n2. Ecommerce & Brick and Mortar: The reverse has been a trend\, but now online companies are moving towards brick and mortar e.g. Bonobos through “Guideshops” – minimal inventory\, clerks assisting with online order\, home delivery. Amazon and Mumbai-based PepperFry\, also experimenting \n3. Mobile: Shopping\, increasing exponentially. Myntra switched to 100% app \n4. Customer behavior: Omnichannels changing how customers search\, research\, explore (also physically) and finally buy – new buying habits evolving \n5. Retailers\, focusing on providing customers with a unique brand experience \nIII: \n1. Fashion industry in its infancy. It is the second fastest growing online segment after electronics\, only more lucrative. \n2. Online\, currently accounts for 1% of the 43b fashion\, accessories and footwear market. Set to drive 35% of ecommerce by 2020 \n3. India Fashion Week gaining recognition as an international platform \n4. Top apparel brands are Madura Garments\, Arvind Mills\, Provogue Zodiac Clothing\, and Raymonds. Also\, Indian designers are gaining recognition locally and internationally . Myntra (2007) and Jabong (2012)\, the poster boys of online fashion have grown – 558% and 11\,000% respectively in 3 years. Amazon fast becoming a contender in fashion \n5. Ecommerce companies have begun to reduce discounts 6. Some growth drivers: a) Tier II and III demand b)cash on delivery (COD) practice c) discounts offered d) ability to return unsuitable goods e) increasing Smart phone and internet penetration. In summary\, growth in the Indian fashion industry is ensured\, opportunities abound. The concepts of brick and mortar\, ecommerce are in flux and evolving. Likely to see more winning innovative Click and Mortar concepts.
URL:https://lounge47.in/event/the-business-of-fashion-click-or-mortar-vivek-sandhwar-asst-business-head-u-s-polo-association/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/fb_5-1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150523T160000
DTEND;TZID=UTC:20150523T180000
DTSTAMP:20260606T061706
CREATED:20150522T234418Z
LAST-MODIFIED:20170401T040316Z
UID:1060-1432396800-1432404000@lounge47.in
SUMMARY:DESIGNING FOR WEARABLES - Amit Patil\, Senior Designer\, Honeywell Aerospace.
DESCRIPTION:  \n  \n  \n  \n  \nAmit Patil\, Senior Designer\, Honeywell Aerospace. He has worked on UI/UX of Cabin Management Systems\, Cockpit Traffic displays and Wearables. Some of his past roles have included\, User Experience Professional/ Information Architect\, IBM and Interface Designer/Software Tester\, MAQ Software. Amit has also been an entrepreneur. He has a post graduate degree in Design\, Software & User Interface Design from the National Institute of Design and a Bachelor of Engineering\, Computers from the University of Mumbai. \nThis talk is set to address UI/UX for Wearables\, Wearable technology and Industrial Design. \nAmit Patil’s session – “Designing For Wearables” – highlighted several relevant points that require to be considered. Here are the Lounge47 key take aways: \n1. Wearables (body-borne computers) come in different form factors – glasses\, wristbands\, earphones\, jackets\, rings\, contact lenses\, thumb nail (nailO) and nanosensors housed inside the human body. They serve a variety of purposes – fitness \, fashion\, data-driven healthcare etc. Pick a suitable form factor and purpose \n2. Market/Trends: a. Worldwide market forecast – 45.7m units shipped (2015) to 126.1m (2019) b. Higher growth for Smart wearables (run third party Apps)\, as compared to basic wearables c. Fitness bands\, leading the market today\, are dropping prices. Market moving towards “higher-priced devices with greater functionality” d. Categories: Wrist-worn wearables (80% of shipped products). Modular wearables (worn on body via clip/strap). Clothing is third\, and set to grow fastest. Eyewear and Earwear\, smaller e. Wearables moving from niche to mainstream\, more so with entry of Apple watch. Note\, wearables compete with Smartphones and Internet of Things (IoT) devices \n3. Design for the human: a. technology is only an enabler. Don’t mess with primal instincts\, it could be a deal breaker b. know who you are designing for. define the user persona c. understand detail in the life of the user and attack a “slice of life” for wearable to wedge in d. note\, different parts of the body have different sensitivities requiring appropriate design e. privacy and social impact on a user’s life is an important consideration. Would the\ndevice be socially acceptable ? f. ensure a delightful experience and value that keeps the user hooked g.consider the ethics within the life context of the user \n4. Design for context: a. it would need to work seamlessly with Smartphones\, tablets etc. b. be ruthless about features included c. design for “glanceability”\nto ensure minimal intrusion d. chunk infomation into timely\, headlines. Make data relevant f. the “now” context is all important \n5. Understand Limitations: a. what the platform is capable of b. battery power c. size of real estate and pixels \n6. Aesthetics: a. understand “affordance” (limits of what objects can naturally do) b. size of real estate. A thumb rule could be that 60% of PC could be replicated on a Smartphone and 20% on a smart watch c. seek out new ways to interact. “best interface may be no interface” d. think through the interaction paradigm – taps\, gestures\, voice control\, physical buttons and dials\, vibration\, light up – aim for subtlety d. distance from the eye is an important consideration \n7. Testing: a. test the prototype with real users b. use paper prototypes with test subjects and note down detailed observations c. simulate anger\, happiness\, fear conditions. Test d. find potential irritants and weed them out \n8. Demonstrate the benefits of wearables: a. hands free advantage b. real time\, relevant and timely info c. monitoring (e.g. body) d. remote access/telematics amongst others. In summary\, design is one part. Ensuring that customers continue to use their devices way after purchase is the bigger challenge. Good design and practicality are key.
URL:https://lounge47.in/event/designing-for-wearables-amit-patil-senior-designer-honeywell-aerospace/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/amp2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150509T160000
DTEND;TZID=UTC:20150509T180000
DTSTAMP:20260606T061706
CREATED:20150508T234056Z
LAST-MODIFIED:20170401T040430Z
UID:1054-1431187200-1431194400@lounge47.in
SUMMARY:MY ENTREPRENEURIAL JOURNEY - EDUSPORTS - LAWS OF PLAY - Saumil Majmudar\, Co-founder & MD\, EduSports.
DESCRIPTION:  \n  \n  \n  \n  \nSaumil Majmudar\, Co-founder & MD of EduSports\, a Startup providing children with a holistic Physical Education & Sports program at schools. His other ventures are Learn@Home (a computer training venture) and Qsupport (a remote tech support business). Saumil holds an MBA\, Marketing & Finance from IIM Bangalore and BTech\, Metallurgy from IIT Bombay. \nSaumil Majmudar’s session – “My Entrepreneurial Journey – Edusports – Laws of Play” was a crisp articulation in 10 simple laws\, inspired by observing children. : \n1) You play with whatever you have \n2) You choose the game\, you make the rules \n3) The more you play\, the less you get tired \n4) The more fluid the game\, lesser the captain matters \n5) More scars = more fun = more learning \n6) The more you play the more you win \n7) You need just one big win \n8) Respect the heroes don’t copy them \n9) Mastery requires practice. Lots of it \n10)The game never ends. \nHere are the Lounge47 key take aways : \n1. Fun: happens when you are a) fully engaged b) connected with the group c) pushed to the limit \n2. Passion: a) clarify realm – hobby or work? Apply appropriate rules b) start to play\, explore c) passion without investment of time does not sustain d) find purpose \n3. Self: a) allow internal churn to settle without force b) results may not be logical c) don’t overvalue knowledge and logic and undervalue intuition d) find an everyday source of positive energy \n4. Persistence: a) resolve to stay the course whatever happens b) build both financial and mental stamina \n5. Team:a) good teams require less of the captain b) Investors invest in teams \n6. Pressure: unecessary deadlines (e.g IPO) force behavior. Free yourself from them \n7. Advise: a) question advise no matter who gives it b) establish relevance to your circumstances before acting on it \n8. ‘Liability of Origin’: be aware. What you value positively – your degree\, experience – may be perceived differently by others \n9. Bootstrapping: stages : idea -idea & team – product and/service -users willing to try-customers-profits. The further you are down this axis without investment\, the more attractive your startup \n10. Funding: a) earlier is a choice\, sometimes a necessity b) dilution now is a given. Accept this b) other option\, organic growth\, can be slow c) investment sometimes demands a directional change\, impacting the DNA of the company d) funding can become a surrogate for survival. Beware \n11. Strategy: a) build assets not only profit e.g. reputation\, customer and vendor relationships\, trust b) the ‘winner take it all’ model provides scale but has inherent risk c) profitability before scalability is a more prudent approach d) Define the canvas broad so you have more playground and more degrees of freedom \n12. Market: a) you may be ready and blazing to go but the market is not b) the market wave will happen when it happens c) the market does not give a dam which college you went to \n13. Failure: a) no scars\, no learning b) scars show investors your commitment c) make new mistakes not old d) a cash flow problem is a cash flow problem\, nothing more e) one big win erases past failure. \nIn summary\, play to play\, not to win. Have fun.
URL:https://lounge47.in/event/my-entrepreneurial-journey-edusports-laws-of-play-saumil-majmudar-co-founder-md-edusports/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sam3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150502T160000
DTEND;TZID=UTC:20150502T180000
DTSTAMP:20260606T061706
CREATED:20150501T233841Z
LAST-MODIFIED:20170401T040850Z
UID:1040-1430582400-1430589600@lounge47.in
SUMMARY:INTERNET OF THINGS (IoT) - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur\, Group Head\, Automotive Infotainment (IVI) & Car Multimedia\, Robert Bosch.
DESCRIPTION:  \n  \n  \n  \n  \nHarsha Bagur\, Group Head\, Automotive Infotainment (IVI)\, Car Multimedia\, Robert Bosch. His expertise lies in developing and executing Telecom (Mobile handsets) and Real-Time Embedded (Telematics & Infotainment – Automotive) Systems . \nSome of his past roles have involved Group Head\, IVI Systems\, Navigation & Multimedia and previously Program Manager\, Car Navigation & Infotainment Systems – Robert Bosch GmbH\, Manager\, Wireless Technologies – MindTree and Technical Architect -Samsung Telecommunications. He holds a BE\, Electronics & Communications\, Birla Institute of Technology and Science\, Pilani\, BE\, Electronics & Communications\, SJCE\, University of Mysore and an Executive Program in Business Management\, Indian Institute of Management\, Calcutta\, \nHarsha Bagur’s session – “IoT – Connected Car – Technology Trends & Opportunities” covered a trending topic that promises to disrupt the transportation industry\, as we know it. Here are the key Lounge47 takeaways: \n1. Connected Cars are vehicles that use any from a range of communication technologies to communicate a) with the driver b) with other cars on the road (vehicle-to-vehicle (V2V)) c) road infrastructure (vehicle-to-infrastructure (V2I)) and d) the “Cloud” \n2. Status today? a) Only a fraction of future automated and connected vehicle technologies are available today b) Although individual aspects of the connected driving experience are established the integrated whole is not c) The public today only enjoys up to level 2 on a 5 level scale of 0 to full automation. Level 4 vehicles are however being tested \n3. 2014 milestones: a) Google and Apple target the car dashboard with ‘Android Auto’ and ‘Carplay’ platforms b) Google makes autonomous cars real with its self driving car d) Automotive companies begin to take customer data protection seriously e) Vehicle-to-Vehicle (V2V) technology gets the regulatory nod \n4. Questions: Is the car the new Tech battleground? Will there be an Apple car? What business models will prevail? Are Uber-like companies preparing the market for the self-driving car? Would Self-driving cars make owning a car a thing of the past? \n5. Benefits: a) Savings in terms of increased people productivity b) reduced gasoline usage due to efficient driving c) reduced road infrastructure maintenance d) Increased safety \n6. Challenges: a) Developing a UI/UX that minimizes driver distraction b) Customer Data security c) In-car and remote cyber crime d) Liability – where does it sit? \n7.Opportunities: a) In-car data that could serve consumers\, drivers themselves\, marketers\, hardware manufactures\, car companies and insurance companies b) Aftermarket solutions c) IoT products & solutions. 47b market today set to grow to 270b USD by 2020. Revenue potential per connected car estimated to be 1400 USD/vehicle/year \n8. Opportunities in India: The Indian market will take time to mature. In the short-term: a) Parking Management b) Connected Infrastructure (e.g. smart cities) c) Insurance – Usage Based Insurance\, driving pattern monitoring & support d) Radio Taxi Service – e.g. Ola\, Uber e) Transportation as a Service – Personal mobility\, Goods mobility f) Service Stations – cloud-based diagnostics & preventive care g) Battery technologies – Charging stations offer opportunities. \nIn summary – realization of the Connected Car vision and the benefits it brings hinges not on the technology challenges but on whether it will win consumer acceptance and trust.
URL:https://lounge47.in/event/internet-of-things-iot-connected-car-technology-trends-opportunities-harsha-bagur-group-head-automotive-infotainment-ivi-car-multimedia-robert-bosch/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/hb1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150425T160000
DTEND;TZID=UTC:20150425T180000
DTSTAMP:20260606T061706
CREATED:20150424T233549Z
LAST-MODIFIED:20170401T041012Z
UID:1030-1429977600-1429984800@lounge47.in
SUMMARY:POWER MARKETING THROUGH TECHNOLOGY & STORY TELLING - Saravanan Natarajan\, Chief Architect - Experiential Technology GroupM Media
DESCRIPTION:  \n  \n  \n  \n  \nSaravanan Natarajan\, Chief Architect – Experiential Technology at GroupM Media (a WPP company). He has 15+ years of Marketing experience – Experiential\, Digital\, Direct\, Advertising & PR – communicating both brands and products through a powerful combination of technology and story telling. Some of his past roles have included – Business Director – South -Quasar Media Pvt. Ltd.\, Business Director – SOLUTIONS DIGITAS\, and Account Manager – George P Johnson. He holds a Bachelor of Commerce (B.Com.) from Bangalore University. \nSaravanan aims to share many of his past projects\, experiences and learnings that should help entrepreneurs gain insights into how to better their marketing efforts. \nSaravanan Natarajan’s session – “Power Marketing Through Technology & Story Telling” shared several videos of inspiring projects. Here are the Lounge47 key takeaways: \n1.Story telling is fundamental to human life. As a child one hears stories from parents and grand parents and learns early to tell stories – in one’s everyday lives\, be it at work or in private \n2. Story telling is an art. One needs to figure out how to tell stories in the most innovative way \n3. Choreographing the story and combining it with technology comes next – be it IoT\, wearable user interfaces\, consumer 3D printing\, holographic display etc. \n4. However\, the power lies in the story not the tech – don’t force feed technology\, let it naturally combine with the story you want to tell \n5. The story itself should be simple. It should move audiences \n6. An understanding of technology is not necessary. In fact you might work better without this expertise as your focus will be on the story. Tech expertise can always be outsourced \n7. An often asked question is whether virality can be engineered. No. One can only try. Use: a) simplicity b) perhaps humor c) ride a trend d) build uniqueness e) strike a human chord f) seed content appropriately to create buzz. Beyond this\, there is an indefinable x factor \n8. Enable fans to work for you. Leave audiences with an unforgettable experience that gets them talking to their networks or on social media\, about your brand and product \n9. “Back To The Future”\, the movie\, predicted many things like tablets\, mobile phones\, hands free gaming. 30 years ago! How did it do this? It looked beyond the horizon \n10. To look beyond\, one must stay in touch with trends through reading and observation Examples of trends: a) more connected TVs b) social and multi-screens increasing c) more tap to pay or check-in d) increasing use of artificial intelligence e) lives moving to the cloud f) organizations will know and exploit what we want before we do \n11. A process for creativity: a) gather information b) always start with an insight c) connect or remix the idea d) validate the idea -how will it test out? e) execute \n12. Some times stories could come out of blue -sky thinking or it could use existing things \, however repackaged \n13. Think big. Be unafraid to dream. Recognize that each one of us is born an artist capable of great creativity. Tap into your inner resource. In essence Story telling can be powerful in communicating your brand\, product or Startup. Build this focus and capability within your team. Look for stories and tell them well.
URL:https://lounge47.in/event/power-marketing-through-technology-story-telling-saravanan-natarajan-chief-architect-experiential-technology-groupm-media/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/san3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150419T160000
DTEND;TZID=UTC:20150419T180000
DTSTAMP:20260606T061706
CREATED:20150418T233243Z
LAST-MODIFIED:20170401T041428Z
UID:1021-1429459200-1429466400@lounge47.in
SUMMARY:FITTING PRODUCT TO MARKET ֠DO'S & DONT'S - Venugopal Iyengar - COO\, Apalya Technologies
DESCRIPTION:  \n  \n  \n  \n  \nVenugopal Iyengar is COO\, Apalya Technologies\, a Startup turned mature company\, that launched in 2005 and offers live television\, events and video on demand on mobile devices. \nVenugopal is a seasoned media entertainment professional with deep expertise in Marketing\, Content\, Communication & Product. Some of his past roles have involved Head\, Marketing & Content – Sun Direct TV\, Head\, Marketing – Walt Disney Television India\, Dy Vice President\, Marketing – Zee Telefilms\, Associate Director – MTV Networks\, Manager\, Marketing – Buena Vista Television Intl\, and Manager Merchandising – Shoppers Stop. He holds an MBA\, Marketing and a Bachelor of Engg\, Production Engineering both from the University of Pune. \nFinding Product-Market fit is a common challenge at Startups and a defining milestone along the hard path to success. This session plans to clarify much around this subject while offering an opportunity to discuss many points of view. \nVenugopal’s session – “Fitting Product to Market – Do’s & Dont’s” used a single case study in the mobile video vertical to highlight learnings – some general and some more specific. Here are the Lounge47 key takeaways: \n1.Product Market fit could be defined as being in a good market with a product that can satisfy that market. A great product with no market is of no use. Startup teams need to strive to understand the market and build a product to satisfy it \n2. There is no fixed methodology to getting there. Take opportunities to pitch\, put the product in the hands of the customer and in the arena with competitors. Listen\, learn and tweak till you reach fit \n3. The journey certainly means one thing – a lot of work – to trial and error\, tweak and repeat \n4. At several stages along the way\, the challenges could be different: – for example – How do users find you? Do users have a great first experience? Do users come back? How do you make money? Do users tell others? \n5. During the customer acquisition stage\, reduce friction. When a user lands on the web page\, asking for too many details like emails or telephone numbers will turn them away \n6. Constraints and forces acting against the Startup could be defined by the nature of the product. For example mobile video in India has the following key driving forces – “content catalog width”\, technology (eg. 2G\, 3G)\, government regulation \n7. Sometimes reality is counter intuitive \n8.How do you know when you reach Product- Market fit? Some use metrics such as when 40% of users answer surveys that they will be “very disappointed” without your product or service \n9. Nature of product and market could influence your decision to go the BtoB route or BtoC. For example – Mobile video in India – BtoB seems more attractive because: a) Discovery route for the majority of the customers is via the Telcos b) Telcos offer a pool of 800m users c) Since credit card penetration is low\, payment via mobile money is convenient d) Increasing content catalogue width simply requires higher investments. \n10. Speed of execution is not an option. In essence\, the Product-Market fit process is not static. It is iterative and ongoing.
URL:https://lounge47.in/event/fitting-product-to-market-%d6%a0dos-donts-venugopal-iyengar-coo-apalya-technologies/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/vi3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150411T160000
DTEND;TZID=UTC:20150411T180000
DTSTAMP:20260606T061706
CREATED:20150410T232854Z
LAST-MODIFIED:20170331T064214Z
UID:1012-1428768000-1428775200@lounge47.in
SUMMARY:MY STARTUP JOURNEY - INKONIQ   - Rajesh Kumar\, CEO & Founder Inkoniq
DESCRIPTION:  \n  \n  \n  \n  \nRajesh Kumar\, CEO & Founder Inkoniq\, a UX & App development agency that he launched in 2011. Some of his past roles have invovled Sr. Product Manager – Key Experiences\, AOL\, Senior Technical Support Engineer – Member Services\, Netscape\, Technical Support Engineer\, Wipro\, and Corporate Trainer\, Aptech Computer Education. \nRajesh aims to share the highs and lows of his Startup journey\, as well as his experiences with UX and App building. RSVP’s are mandatory. \nRajesh Kumar’s session – “My Startup Journey – INKONIQ” was a simple\, clear and crisp articulation of the essence – the learnings from its four year journey. Here are the Lounge47 key takeaways: \n1. Follow your passion and listen to your subconscious mind- it will tell you what is right. Remember\, that not all ideas are unicorns or horses \n2. Think through your passion and idea before you launch. E.g. Passion around launching a restaurant may translate into hassle when running it everyday \n3. Do not sail two boats. Focus on one idea and execute well. Crawl before you can run. Pick a few things and do them very well \n4. Entrepreneurs need to learn how to make money and bootstrap \n5. Building a team is key. a) Invest in relationships b) Build trust c) Stick to your core competencies d) collaborate on the skills you do not have e) Convey a ‘sense of purpose’ even if not overtly f) Hire through team networks \n6. Startups hit the “Product or Service” dilemma and one competes for bandwidth with the other. Product could encapsulate learnings from services \n7. Be in touch with trends and execute the idea that rides the trend \n8. Even when the business stabilizes\, think like a Startup – revisit and re-imagine how you do things\, always correcting and perfecting what you do.\nBe hardworking and detailed. In summary – Success comes to those that sweat.
URL:https://lounge47.in/event/my-startup-journey-inkoniq-rajesh-kumar-ceo-founder-inkoniq/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/rk3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150328T160000
DTEND;TZID=UTC:20150328T180000
DTSTAMP:20260606T061706
CREATED:20150327T232609Z
LAST-MODIFIED:20170331T064503Z
UID:998-1427558400-1427565600@lounge47.in
SUMMARY:UI/UX DESIGN - INSIGHTS THROUGH CASE STUDIES   - Somu Arumugam\, Experience-Designer\, Nalashaa Solutions
DESCRIPTION:  \n  \n  \n  \n  \nSomu Arumugam\, UX Architect\, Photon InfoTech. Somu has spent the last 15 years focussed on Design in a variety of roles and companies – Experience-Designer\, Nalashaa Solutions\, Sr. Interaction Designer – 247-ilabs\, Sr. User Interface Design Lead – Infosys\, Sr. UI Designer – Zynga\, Sr. Project Lead – ADYes\, Interaction Designer – Mahindra Satyam\, Interaction Designer\Animation – Nipuna services Pvt. Ltd.\, Senior Associate – ITC Infotech- NewMedia\, Visualizer -JadooWorks\, Visual Designer – DLM digital studios. \nAt this session\, Somu will take a case study approach towards understanding UI/UX Design. \nSomu Arumugam’s session was interactive with insights built from both speaker and audience inputs. Here are the Lounge47 key takeaways: \n1.UX – Can be understood as You and X: A holistic understanding of who you are as a brand\, product\, service combined with an intangible “X” defined by the UX process\, that makes the user “feel” and experience you \n2. UX is much used and could mean more narrowly visual/ interface design or broadly – to include design at every user touch point \n3. What is UI then? You and I – the specific layouts\, aesthetics and functions – that drive the interaction between the user and your brand/product/service. UI can be seen as a piece of UX \n4. UX strategy would drive and define UI detail \n5. There are several approaches to UX – one way is to get to minimal and bare bone design – extra features would be added in a considered and deliberate fashion \n6. In arriving at design solutions there is the battle between emotion and logic. Then there is the battle between ideas and team members strongly attached to the idea. If managed well\, conflict could lead to good design \n7. User-led design is an approach\, however in disruptive models where the user could be unknown – the hypothesis\, backed by the conviction of the Startup team would provide the starting points for UX \n8. To get the UI/UX differentiation even clearer\, a UX designer is concerned with “how the product/service feels” and the UI designer is concerned with “how the product/service is laid out” \n9. UX has grown to be an asset of the company Eg. Facebook\, Twitter\, Uber – what would they be without great UX? \n10. While brand is high level and top down\, UX is more entrenched in the product development process and works from the grassroots up and from the outside inwards. It converts consumer and environmental insights powerfully mingled with team expertise and experience\, into design that delights \n11. Just like successful brands have entrenched the understanding of brand through strategy\, people and process\, UX requires leadership and evangelists \n12. UI/UX is a space that requires almost divine intuition. There are no guarantees that things will work. The litmus test however is – do the majority users like it or hate it?
URL:https://lounge47.in/event/uiux-design-insights-through-case-studies-somu-arumugam-experience-designer-nalashaa-solutions/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sa1-e1484821041408.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150321T160000
DTEND;TZID=UTC:20150321T180000
DTSTAMP:20260606T061706
CREATED:20150320T232315Z
LAST-MODIFIED:20170331T064608Z
UID:989-1426953600-1426960800@lounge47.in
SUMMARY:BIG DATA: LEVERAGING COMPETITIVE INTELLIGENCE IN RETAIL - Mandar Mutalikdesai\, Head of Data Semantics\, DataWeave
DESCRIPTION:  \n  \n  \n  \n  \nMandar Mutalikdesai\, Head of Data Semantics\, DataWeave – a Startup that helps discover\, monitor\, and analyse huge amounts of data and makes it available for use in Apps\, Analytics and day-to-day decision making. Mandar holds a PhD & M.Tech from the International Institute of Information Technology\, Bangalore and B.E. Computer Science and Engineering\, Visvesvaraya Technological University\, Belgaum. He has co-authored several publications and has also worked as faculty at academic institutions. Some of his previous roles have included Visiting Faculty\, International School of Information Management\, University of Mysore\, Head of Engineering and Delivery\, DataWeave. \nThe Big Data Analytics value proposition has been around for a while. This presentation will dive into details and execution challenges. \nMandar Mutalikdesai’s session – “Big Data: Leveraging Competitive Intelligence In Retail” focused on the next wave – enabling real time decisions and real-time responses through big data. Here are the Lounge47 key takeaways: \n1. Large enterprises have this far used big data to focus on process improvement and variety of data (Process improvement 47%\, Variety of data 26%\, Volume of data 16%\, Cost Saving & Efficiency 8%\, Velocity of Data 3%) \n2. Big data is not a new problem; at any point of time\, our ability to produce data has always been greater than the sophistication of the tools available to process and make it usable \n3. Companies like Uber and Amazon\, with products like “Surge Pricing” or “Dynamic Pricing” are ushering in the paradigm of “fast data” to make instant decisions and gain a competitive advantage \n4. “Fast Data” unlike “historical data\, is live\, interactive\, automatically generated\, and often self-correcting” – the volume and nature will be further accelerated through the Internet of Things (IoT) \n5. In the retail vertical – data enablers that push micro decisions in real time and serve to answer – what inventory to hold? or what products to promote? – pose a powerful value proposition \n6. A plethora of data products\, web-based\, Apps\, API’s\, reports could be built to help enterprises take decisions E.g. a “Color” report that tells a fashion retailer that their inventory should carry more items in blue \n7. Data products could serve – ecommerce companies\, sellers\, brands – each stakeholder\, with very specific requirements and specific problems to solve E.g. brands value reports on product discounts offered to flag policy violation \n8. Solving the big data challenge would involve the following generic steps – data extraction and aggregation\, cleaning\, normalizing\, standardizing\, sorting\, storing. Analytics. Visual data presentation\, via dashboard interfaces\, reports etc. \n9. Big data sounds like a simple problem to solve however the challenges are many a) Data acquisition: crawling public websites could be limited if volume and speed of query impact service to users\, thus slowing the data collection b) Data cleaning & standardization: raw data could be messy or have gaps c) Storage and retrieval d) Data Accuracy: Careful management of massive machination with minimal human audits to keep the margin of error suppressed \n10. Some Big data products: Price comparison by the hour and across competition\, color report on product inventory\, Market & Business intelligence products\, discount tracking of basket of products \n11) Finding a “give-back” to encourage E-Commerce companies to part with private data would allow big data companies to build an ecosystem that is mutually beneficial to all stakeholders. \nWhile big data is an often used buzz word\, and challenges like “new technology deployment” and the “collection\, analysis and measurement of data” are being solved\, the full power of this paradigm will be realized when organizations consciously build instant decision making into their DNA so that teams can better receive\, process and execute on “fast data”.
URL:https://lounge47.in/event/big-data-leveraging-competitive-intelligence-in-retail-mandar-mutalikdesai-head-of-data-semantics-dataweave/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/mmd3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150314T160000
DTEND;TZID=UTC:20150314T180000
DTSTAMP:20260606T061706
CREATED:20150313T231858Z
LAST-MODIFIED:20170331T064108Z
UID:983-1426348800-1426356000@lounge47.in
SUMMARY:BETTER MARKETING BY LEVERAGING AI TOOLS - Cohan Sujay Carlos\, CEO at ReshareGroups
DESCRIPTION:  \n  \n  \n  \n  \nCohan Sujay Carlos\, CEO at ReshareGroups /Selasdia /Aiaioo Labs. His focus has been developing technology that powers online marketing: Resharegroups – a marketing tool that strives to enhance the virality of online content\, Selasdia – a robotic salesman that can facilitate B2B sales\, Aiaioo Labs – develops the building blocks from Natural Language Processing (NLP) and machine learning technologies. He has also worked in a variety of functions and roles at IBM\, Object Technology International and Indian Institute of Astrophysics; with shorter stints at companies like Microsoft\, adap.tv\, mobiTV\, Sun Microsystems and PSI Data. Cohan is an MS\, Computer Science\, North Carolina State University and BE\, Electronics\, Bangalore University. \nCohan Sujay Carlos provided insights about application of AI tools through a live case study\, execution challenges and general Startup learnings. Here are the Lounge47 key takeaways: \n1. In 2015\, about 55% and in 2016 63% ($20 billion in programmatic ad buys) of digital advertising spend will be programmatically driven\, with computer speed and machine learning overtaking human efforts. (eMarketer) \n2. Deep predictive science\, big data and artificial intelligence (AI) can be leveraged to make Marketing dollars go further \n3. There are execution challenges a) Sales organizations will need to adapt to data output from the new paradigms than the other way around b) Startups will also need to adapt the outputs with a careful understanding of the landscape c) Barriers could come in many forms – and these would need to be flagged appropriately to improve the efficient use of data \n4. AI tools are more useful to B2B businesses as social media and online advertising provide more expensive alternatives \n5. Email Marketing poses a tough competitor to such approaches even though “spam” filters reduce their effectiveness \n6. Expected early adopters for such AI tools are software companies \n7. A “Freemium” model allows potential customers to trial the product and evaluate if these tools are right for their teams/budget/companies \n8. Current digital marketing and resulting lead generation channels favor established companies – this bold new paradigm brings possibilities to find potential customer leads at a fraction of the cost – leaving companies to focus on the challenges of closing deals.
URL:https://lounge47.in/event/better-marketing-by-leveraging-ai-tools-cohan-sujay-carlos-ceo-at-resharegroups/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/csj3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150307T160000
DTEND;TZID=UTC:20150307T180000
DTSTAMP:20260606T061706
CREATED:20150306T231639Z
LAST-MODIFIED:20170331T065132Z
UID:978-1425744000-1425751200@lounge47.in
SUMMARY:INTERNET OF THINGS (IoT) ֠FOCUS ON THE BUSINESS MODEL - Reynolds Alex\, General Manager & Delivery Head IoT Business Wipro
DESCRIPTION:  \n  \n  \n  \n  \nReynolds Alex\, General Manager & Delivery Head – IoT Business. He is responsible for using the IoT (Internet of Things) wave to drive business growth within Wipro. Some of his areas of focus are Automotive\, Transport & Logistics\, Retail & Consumer Electronics. His 14 years at Wipro have covered a variety of functions – General Manager – Customer Relationship & Delivery\, Wipro Eco Energy\, Delivery Head\, Wipro EcoEnergy amongst others. He has also worked with Netkraft\, Investsmart India and AMP Rose. \nAlex aims to present aspects that comprise an IoT business model. There are new IoT startups launching everyday\, however all are still struggling with the key question – which business model works? Join us and find out on 7th. March 2015\, 4pm. Come prepared to share your struggles in figuring a business model for your Startup. \nReynolds Alex’s session – “Internet of Things (IoT) – Focus on the Business Model ” impressed the audience using a live case study – involving a major US customer\, thousands of sensors\, terabytes of data\, SLAs\, regulatory and conformance issues – an IoT project\, remotely monitored from Bangalore. Here are the Lounge47 key takeaways: \n1. Business models: a. % of Outcome: Understand needs of customer. Build an IoT solution that demonstrates results that are measurable. Charge a percentage. Fine-tune and improve infrastructure on a continuous basis. Example\, energy savings. b. Service Bundling: Building useful and powerful service offers around\, IoT enabled hardware. This could lead to a recurring stream of revenue. E.g. In-car sensor network providing data to insurance companies c. Data Analysis: IoT can be set to capture terabytes of data. Making this data understandable takes rare skills that could be monetized. Continuous learning can only make the data richer and more usable. Also\, making data anonymous – raw or insights – could lead to other monetization possibilities \n2. Trends: a) Services will be the biggest bucket accounting for 60% of IoT b) Outcome driven charging is the way customers seem to be heading \n3. Opportunities: a) Smart Cities: Smart metering for example\, in India b) Automotive: In-car sensors\, monitoring driver too\, providing information to insurance companies \n4. Making the Sale: Identify the Economic Buyer\, Tech Buyer and Coach within the customer organization. Convincing the Coach is key 5. Team: a) To complete the early detailed understanding of the project requires young graduates\, that in the first 2-3 years are assigned to understand internal documentation\, trained and then able to execute at great level of detail and precision b) Team players fall into 3 buckets – people who have struggled and will drive the detail\, people that have had medium struggles but can manage broader functions\, people that look beyond the project at things like the competition and external factors. A combination of these three players makes for a robust team. \nThere is no silver bullet to finding a business model that works for you. Intellectualize\, get your hands dirty by doing\, tap dance as you gain an in-depth understanding of your domain and customer\, try different things until you succeed.
URL:https://lounge47.in/event/internet-of-things-iot-%d6%a0focus-on-the-business-model-reynolds-alex-general-manager-delivery-head-iot-business-wipro/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/ra2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150228T160000
DTEND;TZID=UTC:20150228T180000
DTSTAMP:20260606T061706
CREATED:20150227T231355Z
LAST-MODIFIED:20170331T065519Z
UID:967-1425139200-1425146400@lounge47.in
SUMMARY:FAILURE - Darshan M ֠Director\, Spoment Ventures
DESCRIPTION:  \n  \n  \n  \n  \nDarshan M – sports marketing\, media and entertainment expert – is currently Director\, Spoment Ventures Pte Ltd. and Brand Consultant at Lucky Bone. He has a wealth of experience\, having served several senior roles in a variety of interesting verticals – sports marketing (motorsports & cricket)\, advertising\, media (TV roles have included – MD & CEO – i1 Super Series\, Machdar Motorsports Private Ltd.\, COO Deccan Chronicle Holding & Print) & Ad Sales. He knows the realm of “from idea to reality” well – Bangalore’s “Midnight Marathon”\, Channel COORG\, or the “Cafe Chronicle” at Cafe Coffee Day are some examples of his work. Darshan’s recent roles have included – MD & CEO – i1 Super Series\, Machdar Motorsports Private Ltd.\, COO Deccan Chronicle Holding Limited\, CEO/VP/ Consultant\, Deccan Chargers Sporting Ventures\, Senior Business Director\, Group M India Pvt. Ltd.\, Founder Director\, Crossover Sports Private Ltd.\, Country Head\, Globosport. \n“Failure” – needs to be addressed\, understood and embraced by the entrepreneurial community and society at large\, if we are serious about ushering in the Startup era. \nDarshan’s session – “Failure” was a session that touched many in the audience – it addressed the core of what it is to be an entrepreneur – take risks\, aim high\, don’t plan for a safety net ….be prepared to fail\, if it happens pick yourself up and don’t be afraid to dream again. Here are the Lounge47 key takeaways from this session: \n1. Understand that failure is natural. It can happen to anybody however well prepared \n2. If you are wise\, you learn from failure. Value the experience and your learnings \n3. If you fail\, revive yourself\, face the world\, take responsibility for your actions and most importantly\, tell the truth \n4. Understand yourself\, figure out your strengths and bring in people to fill in the gaps \n5. If you fail\, value the experience you have made and do not undercut yourself \n6. Aim for Big Audacious Goals\, no matter what \n7. Build a good team – when alone you may go up faster however when together you go much further \n8. A middleclass upbringing pushes founders to want to keep 100% of equity. Understand that equity should be parted with to bring in the right kind of expertise \n9. Get a mentor early\, even an entrepreneur who may have failed but can add value to your Startup \n10. Entrepreneurs worry too much about “what will people think”. People/Society have no time for you\, they are too caught up with their own lives \n11. Be ready to learn. Stay humble. Ask questions \n12. Keep an unquenchable thirst for knowledge and switch jobs when you stop learning \n13. Don’t take life too seriously \n14. Be kind to people on the way up\, they are more likely to be kind to you on the way down \nFailure in India results in social and family pressure. We need to all play a role in making it ok to fail….of course as long as one did their very best.
URL:https://lounge47.in/event/failure-darshan-m-%d6%a0director-spoment-ventures/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/dm3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150221T160000
DTEND;TZID=UTC:20150221T180000
DTSTAMP:20260606T061706
CREATED:20150220T230750Z
LAST-MODIFIED:20170401T041842Z
UID:952-1424534400-1424541600@lounge47.in
SUMMARY:INDIAN DESIGN: FINDING ANSWERS WITHIN - Diwakar Chintala\, Design Director\, Gensler
DESCRIPTION:  \n  \n  \n  \n  \n  \nDiwakar Chintala\, Design Director\, Gensler\, a design firm. Diwarkar has spent the last 19+ years designing for a range of domains – buildings & construction\, furniture\, graphic design\, video documentaries and User Experience. Some of his past roles have included Graduate Thesis Advisor\, Academy of Art University San Francisco\, Owner\, Principal Designer\, Studio Chintala\, Senior Designer\, Skidmore Owings & Merrill LLP\, Senior Designer/Project Architect\, Fisher Friedman Associates\, Design Director\, Bryant Palmer Soto Inc. and Architectural Designer Black & Veatch. He holds an M.Arch\, Architecture & Urban Design\, Kansas State University and a Bachelor of Architecture\, Architecture\, Jawaharlal Nehru Technological University. \nTo be a successful entrepreneur today\, understanding the (to some) enigmatic world of design has become a must. This session aims to present Diwakar’s perspective on design through an eye and soul well honed through the many work-projects that have taken him to the West\, Middle East and China. \nDiwakar Chintala’s session – “Indian Design – Finding Answers Within” was a presentation designed well in itself – personal\, honest and appropriately minimalistic (featuring an elaborate Q&A). Here are the lounge47 takeaways: \n1. “Design” is far broader than just aesthetics. From the design of your product or website\, to that of your visiting card\, to the format of your email\, to the way you communicate – all\, could be viewed as design \n2. Good design is primarily honest. It simply shines through\, solving the problem simply and beautifully. No extraneous parts. E.g. the Iphone \n3. The Indian lunch “Tiffin box” or “dabba” as it is called locally is another example of great design. It renders the experience of a home-made meal on the road \n4. “Design” is the answer to a lot of life’s problems\, but over-designing causes bigger problems than solving existing ones \n5. Is there such a thing as Indian design? Or is design universal? \n6. “Design” is subjective and can lead to emotion and conflict. When developing a design solution\, agreeing ground rules such as letting logic rule could be one way to resolve deadlocks \n7. Often\, contrary to what many believe\, things are good just the way they are. Ecosystems evolve organically and simply are. E.g. slums. Systems may just need tweaking and not a massive overhaul \n8. India does not need a western design solution. Solutions may already exist here and need to be sought out and re-imagined \n9. To create great design\, designers need to evolve personally to be able to see the honesty detached from the noise \n10. Entrepreneurs should approach design with a blank sheet of paper\, forget all that exists and simply think through – what should a school do or a hospital – and build from there \n11. In designing marketing messages or websites – keep messages on a page few – it is easier to communicate using a minimalist approach rather than in clutter. In summary\, “design” plays a huge role in life – develop a broad definition for design and define the meaning of design for yourself.
URL:https://lounge47.in/event/indian-design-finding-answers-within-diwakar-chintala-design-director-gensler/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/dc2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150214T160000
DTEND;TZID=UTC:20150214T180000
DTSTAMP:20260606T061706
CREATED:20150213T230312Z
LAST-MODIFIED:20170401T041952Z
UID:936-1423929600-1423936800@lounge47.in
SUMMARY:MY JOURNEY & LEARNINGS - Vikram Srinivasan\, Co-Founder Zettata
DESCRIPTION:  \n  \n  \n  \n  \n  \nVikram Srinivasan Co-Founder Zettata – a bangalore-based Helion Venture/Accel Partners funded “retail search” Startup that aims “to connect people with the right information based on their current context”. \nVikram has moved from academia through research labs to becoming an Entrepreneur. His past roles have included Director\, Alcatel-Lucent\, Technical Manager\, Alcatel-Lucent Bell Labs\, India\, Member of Technical Staff\, Bell Labs Research\, India and Assistant Professor National University of Singapore. \nHe has a deep interest in technology with significant expertise in the telecom/wireless networking space with several publications to his name. His current interest and focus is IR and search. Vikram holds a Phd in Electrical & Computer Engineering\, University of California\, San Diego\, M.E\, Electrcal Communications Engineering\, IISc\, BSc Physics\, Madras Christian College. \nVikram Srinivasan’s – “My Journey & Learnings – Zettata” was a highly interactive session and lived more from the discussion than the slide-deck. Here are the Lounge47 key takeaways: 1. At the beginning\, it is good for founders/the team to do whatever it takes to get the Startup on the road. As the Startup matures\, team members should focus on their areas of expertise and have defined roles \n2. Early understanding of your strengths vs. that of your cofounder gives clarity and speed to your Startup \n3. Hire for attitude. A “dating” period gives both sides time to get to know each other and make an informed choice about working together \n4. Do not get distracted by seeking funding at the MVP (minimum viable product) stage. Seek funding when you need to scale. e.g. to grow into new markets \n5. Keeping focus is key. Don’t focus on the competition\, it could prove to be a distraction. Focus on the customer instead 6. Managing expectations be it that of the customer or your team is important to keep stability. \n7. Customer feedback should not send team into a panic. Stay calm and choose features or aspects that need to be addressed \n8. As a Startup grows\, communication becomes more and more difficult. Build a transparent and flat Startup culture \n9. At first\, Startup days could be chaotic however with time\, planning and goal-setting becomes a vital activity \n10. Recognize that each system ticks differently\, figure out the habits that lead to success and follow them through. Avoid burnout \n11. Processes need to be thought through and set. It is when a Startup begins to scale that the early work put into processes begins to pay dividends 12. Measure. Measure. Measure. Build\, iterate and measure again. In summary\, don’t get carried away by buzzwords or Startup mantras. Simply solve the problem you have set out to\, find paying customers and scale.
URL:https://lounge47.in/event/my-journey-learnings-vikram-srinivasan-co-founder-zettata/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/vs3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150207T160000
DTEND;TZID=UTC:20150207T180000
DTSTAMP:20260606T061706
CREATED:20150206T230525Z
LAST-MODIFIED:20170401T042220Z
UID:915-1423324800-1423332000@lounge47.in
SUMMARY:MY JOURNEY & LEARNINGS - mGAADI - Vishy Kuruganti\, Cofounder & COO mGaadi.com
DESCRIPTION:  \n  \n  \n  \n  \n  \nVishy Kuruganti is Co-founder & COO mGaadi.com a bangalore-based Startup that enables autorickshaw booking online. An avid blogger\, he also launched TechSangam.com – that covers social entrepreneurship in India. His other Startup stints have included Cofounder & VP at Graspr.com\, an online video community and Sr. Software Engineer at Online Anywhere\, acquired by Yahoo! \nVishy has 20+ years of experience in the technology domain. He has also worked at large companies like Adobe\, Yahoo! and Navteq. At Adobe Bangalore\, he led the Flash Platform engineering team and held global P&L responsibility for Adobe’s Shockwave/Director business. During his 8 year stint with Yahoo!\, he fulfilled several product management & leadership roles\, also within the Mobile & Data Science/Analytics groups. At NavTeq (Navigation Technologies)\, he worked as a System Architect/Consulting Engineer. \nVishy has an MS (Computer Science) degree from University of Houston and a Bachelors degree\, Electrical Engineering\, Birla Institute of Technology\, Mesra. \nVishy Kuruganti’s – “My Journey & Learnings – mGaadi” shared many personal experiences\, thoughts and learnings along the hard and tough journey of entrepreneurship. Here are the Lounge47 key takeaways: 1. 18% of first time entrepreneurs\, 20% of second time and 30% of third time entrepreneurs succeed 2. Taking time out to think through your ideas is important. Pick the idea that makes business sense 3. Identify where your weaknesses lie and pick your mentor to help you through 4. Tailor your plans to what the market can bear and also to the culture of the group you are targeting e\,g. mGaadi switched from an App to a missed-call process supported by a call center to identify location of autorickshaws 5. Maintaining focus was an early learning for mGaadi. Latching on to the pains and needs of autorickshaw drivers has enabled enrolling 12\,000 drivers in the last year 6. The market (even if not Internet-savvy) is keyed in to the existence and value proposition of major players. This implies that the Startup needs to have a strong Value Proposition even while reaching across the digital divide. 7. Believe in the value you bring and the pain point it addresses. Refine as necessary as you execute. \n 
URL:https://lounge47.in/event/my-journey-learnings-mgaadi-vishy-kuruganti-cofounder-coo-mgaadi-com/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/vk2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150131T160000
DTEND;TZID=UTC:20150131T180000
DTSTAMP:20260606T061706
CREATED:20150130T225524Z
LAST-MODIFIED:20170401T042322Z
UID:905-1422720000-1422727200@lounge47.in
SUMMARY:CONSUMER INTERNET INSIGHTS - Jeyandran Venugopal\, co-founder of Eclinic247
DESCRIPTION:  \n  \n  \n  \n  \n  \nJeyandran Venugopal is the cofounder of Eclinic247\, an early stage health-tech  Startup addressing primary care. Jeyandran has worked at two leading consumer Internet biggies over the last 14 years – Yahoo and Amazon (Web Services). His past positions have included VP Engineering\, Yahoo!\, Senior Director\, Engineering Yahoo!\, Director of Engineering\, Yahoo!\, Senior Manager\, Amazon Web Services and Consultant\, National Center for Supercomputing Applications (NCSA). His expertise lies in machine learning\, algorithms\, distributed systems and scaling with focus on verticals like content processing\, video\, geo-informatics & user location\, infrastructure services and search. He holds several patents – in the online payment\, image based CAPTCHA and content consumption-to-product-sale paradigms.  Jeyandran holds a MS\, Computer Science\, MS\, Mechanical Engineering\, University of Illinois and a BE\, Mechanical Engineering\, College of Engineering\, Chennai. \nThis session should provide valuable insights for entrepreneurs and Startups in the consumer Internet space. Bring your burning questions and points of view to make this session even more valuable. \nJeyandran Venugopal’s – “Consumer Internet Insights” session sketched trends\, opportunities and challenges in this space. Here are the Lounge47 key takeaways: \n1. India has become the new “Land of Opportunity” – untapped potential\, increased consumer/middle class spending\, adoption-cycles shortening due to younger demographic willing to be early adopters\, institutional investment in Startups increasing \n2. “Cost to Try” is cheaper in India \n3. Some stats – Population: 1.28b\, Internet users: 1/6\, Tablet users: 1/120. Mobile Internet users: 1/10\, Social Media users: 1/13 4. Mobile growth presents a tremendous opportunity – Mobile Internet growing faster relative to rest of the world \n5. Opportunities: a. Enabling Technologies for Mobile Platforms: plugging a key function within a growing ecosystem e.g. search engine for apps\, App personalization & recommendations\, performance\, analytics and insights\, cross platform app development\, prototyping tools\, design to code technologies\, democratization of app development (e.g. andromo\, appgeyser)\, enterprise mobility (e.g. Kony)\, regional language focus b. Advertising Platforms: programmatic buying platforms\, demand- side platforms that can optimize Ad buy ROI’s\, unified solutions for multichannel ad spend management to optimize impressions for targeted spending objectives\, SMB businesses – managing marketing spends\, fraud management c. Personalization Technology: Given current vastness of Internet how to enable users to get relevant and contextual information and explore interests – how\, what\, where and when of personalization needs to be thought through and pin-pointed technologies like machine learning\, large scale data analytics and data mining used to enhance efforts d. Natural Language Processing (NLP)\, Speech (processing and synthesis)\, Image and Video Processing: Given that semantic web initiatives have not taken off\, self expression through blogging e.g. Tumblr\, rich media as opposed to text\, deep learning networks for image and video understanding – a new and hot field e. Big Data Analytics as an enabler is the other big area\nfor opportunity \n6. Challenges: Cyber security – active threat groups for example have increased +4x since 2011. \nAlso\, social implications should be considered carefully e.g. Google glass.
URL:https://lounge47.in/event/consumer-internet-insights-jeyandran-venugopal-co-founder-of-eclinic247/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/jv3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150117T160000
DTEND;TZID=UTC:20150117T180000
DTSTAMP:20260606T061706
CREATED:20150116T225323Z
LAST-MODIFIED:20170401T042826Z
UID:895-1421510400-1421517600@lounge47.in
SUMMARY:CREATING ORIGINAL CONTENT FOR SOCIAL MEDIA - Balraj KN\, Cartoonist\, Illustrator and Writer
DESCRIPTION:  \n  \n  \n  \n  \n  \nBalraj KN\, Cartoonist\, Illustrator and Writer. He has spent the last 15 years on creative pursuits – cartoons\, illustrations\, content writing and sculpture – for newspapers\, advertising agencies\, businesses and book publishing houses. His cartoons have appeared in many newspapers like The Times of India & Deccan Herald. He has illustrated for leading advertising agencies like J Walter Thomson and Ogilvy & Mather. Balraj holds a Bachelor of Fine Arts degree\, from Bangalore University. \n“Content is King” is much heard and talked about. Content is what has driven the success of many companies (and even more so\, Internet companies). However\, there is little understanding for “how to create content” that is king. This session aims to address this question. \n“Creating Original Content for Social Media” – focused on thoughts and insights around using the medium of cartoons to communicate and promote ideas\, products and Startups more effectively. Here are the Lounge47 key takeaways: \n1. Do not try to include too many messages in one piece. Keep messages simple. Use images to express them \n2. Consumers have low attention span. Cartoons could serve as an effective medium of communication. When cartoons can communicate with no text\, they are most powerful \n3. To produce effective cartoons\, founders need to get crisp on pain point\, solution\, products\, brand\, customer\, positioning etc. Images should reflect this clarity \n4. Riding on current affairs and trends enhances effectiveness \n5. Most Social media users fall into the category of content sharers (rather than content creators); think through what would motivate them to repost \n6. When using themes and humor\, develop a sense of self-censorship \n7. Lower your expectations of quality and get started. Quality at first may not be good however with experience and time it will improve.\nKey message: Start doing. Now. Don’t wait for the “creative” hire at some point in the future. \nKey message: Start doing. Now. DonӴ wait for the ԣreativeԠhire at some point in the future.
URL:https://lounge47.in/event/creating-original-content-for-social-media-balraj-kn-cartoonist-illustrator-and-writer/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/bkn3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150110T160000
DTEND;TZID=UTC:20150110T180000
DTSTAMP:20260606T061706
CREATED:20150109T224903Z
LAST-MODIFIED:20170401T042944Z
UID:879-1420905600-1420912800@lounge47.in
SUMMARY:WHO WILL PAY FOR IoT AND WHY? - Atanu Roy Chowdhury\, Altiux Innovations
DESCRIPTION:  \n  \n  \n  \n  \n  \nAtanu Roy Chowdhury\, Senior Product Manager at Altiux Innovations a Startup that is building next generation products\, solutions\, platforms and IP in the IoT space. Atanu’s expertise lies in Algorithms and Machine Learning and he has a patent and several published papers. He has been a Product Lead at Infosys Labs\, Researcher at Welch Allyn & Blue Highway\, and CIO at Uniplay Mobile. He holds a Master of Science in Computer Science from Harvard University\, M Tech Computer Science & Engineering from IIT Guwahati\, and BTech University of Kalyani. \nIoT is at the top of the Gartner Hype Cyle as entrepreneurs are out building IoT products and solutions. A key question that helps navigate the “trough of disillusionment” is  – Who will pay for IoT and why? Please bring your thoughts and points of view to the session. \nAtanu Roy Chowdhury’s ‘Who will pay for IoT and why?’ was a thought-provoking session. Here are the Lounge47 key takeaways: \n1.IoT is a self-organizing system of Internet connected peripheral systems providing new and improved converged services \n2.The value of the digitally charged thing in IoT comes from an extension of the local function with new digital services. Thing(s) + IT=Local function + measurements (historical\, instantaneous) leading to new services and supercharged functions \n3.The IoT hype is about the opportunity to monetize services from 50b connected devices by 2020 \n4.IoT devices can be classified by human desires – to know (omniscence)\, for human connection (telepathy)\, to protect & be protected (safekeeping)\, to be healthy & vital ( immortality)\, to move effortlessly (teleportation)\, to create\, make and play (expression) \n5.The IoT difference: Edgeware driving value\, the “ecosystem of devices” paradigm and the possibilities for entrepreneurship \n6.PC to Mobile industry to IoT is transitioning the traditional “top down” to a more collaborative approach \n7.Value to the customer: a.high resolution real-time information b.M2M silos interconnected for greater visibility c.Interoperated and leveraged common infrastructure d.low cost solution solving specific consumer pain points e.improved traceability\, resource utilization\, health and safety 8.Value to developer: a.can handle multiple business models b.can handle multiple deployment models c.can create new products and services to diversify revenues d. Services in addition to devices can be created by developers \n8. The actors in the IoT ecosystem – those that\, discover new services\, deliver supercharged services\, create supercharged services\, create Smart Things \n9.Technical best practices: a.cost of data acquisition is not homogeneous b.diversity in sensors\, devices and vendors is endemic c.business requirements can exceed technology reach d.device failures will happen\, plan to handle them e. ensure that products are certified f.security is not an afterthought \n10.Business best practices: a.device costs are a function of volumes\, functionality and robustness b.there is a creepiness factor to IoT solutions c.new services require training d.market potential is hard to guesstimate e.Know your competition f.understand local regulations and tax regimes g.Process changes will be resisted h.Disgruntled customers seldom return \n11. Different Business Models should be considered. \nIn summary\, IoT offers significant opportunities\, but the successful players will be those that emphasize and deliver value relative to existing services rather than just offer new functionality with undeterminable value.
URL:https://lounge47.in/event/who-will-pay-for-iot-and-why-atanu-roy-chowdhury-altiux-innovations/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/arc3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150103T160000
DTEND;TZID=UTC:20150103T180000
DTSTAMP:20260606T061706
CREATED:20150102T224719Z
LAST-MODIFIED:20170401T043105Z
UID:870-1420300800-1420308000@lounge47.in
SUMMARY:CREATING EMPLOYER BRAND FOR STARTUPS ֠A FRUGAL APPROACH - Pramod Chaganti\, General Manager TMP Worldwide
DESCRIPTION:  \n  \n  \n  \n  \nPramod Chaganti\, General Manager\, TMP Worldwide (develops and deploys employer brands by leveraging software\, strategy and creative). Pramod has spent the last 13 years in the recruitment vertical in a variety of management roles. He has served at Monster Gulf as Branch Manager UAE and previously Sales Manager – Global Accounts & Retention\, Telesales Manager\, Monster\, Key Account Manager\, Monster India\, Telesales Account Manager\, Monster.com. \nRecruiting a team is one of the foremost challenges Startups face. Being seen as a great place to work therefore becomes critical – this session tends to tackle how effectively you can grow your employer brand with the aim of attracting best talent while keeping costs low. \nThis was an interactive session with points and counter points of view. Here are the Lounge47 key takeaways: \n1. Get clear about your vision before talking to potential hires. Think as far\, wide and long as you possibly can as a Startup \n2. List what you can promise your employees and deliver in full. Superficial offers will lead to disappointment and disillusionment \n3. Be honest and upfront \n4. In the first stage of a Startup\, Founders that share the vision and passion come together however in the second stage when a founding team is required the vision is required \n5. Building “employer brand” becomes important as your Startups grows and requires more people \n6. “Employer brand” is nothing but a specific promise made to current and future employees \n7. Be wary of the traps. “Cool” employer is more than the table tennis table in the corner of the office. Focus on depth \n8. Design and aesthetics of your image to the world is more and more a hygiene factor \n9. Your entire presence be it website\, Linkedin\, Facebook\, Twitter or print should project the same messages and promise that your “employer brand” stands for \n10. Use your personal networks and in-house abilities to develop content\, be it text or video to put your Startup out there. Rough videos that are creative and interesting and convey the “employer brand” promise should suffice. Do not aim for Hollywood quality \n11. Culture is another selling point for new employees. Founders influence the culture at a Startup through their personalities 12. Current employees and what they say to the outside world is important and needs to be managed on a day to day basis. \nIn summary\, success in hiring today has moved away and beyond the one-to-one interview. The face to the world – be it of the Founders\, the growing team\, product or service needs to be managed carefully to make the Startup attractive to potential hires. Thinking “employer brand” is a good start.
URL:https://lounge47.in/event/creating-employer-brand-for-startups-%d6%a0a-frugal-approach-pramod-chaganti-general-manager-tmp-worldwide/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/pc3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141227T160000
DTEND;TZID=UTC:20141227T180000
DTSTAMP:20260606T061706
CREATED:20141226T224418Z
LAST-MODIFIED:20170403T015631Z
UID:858-1419696000-1419703200@lounge47.in
SUMMARY:K-12 EDUCATION - CHALLENGES & OPPORTUNITIES FOR STARTUPS - Balu Pandian\, Chairman\, Brookfield High
DESCRIPTION:  \n  \n  \n  \n  \nBalu Pandian\, Chairman\, Brookfield High\, Electronic City\, Bangalore – an ICSE school providing contemporary\, skills based education and aiming to plug the gap between education and the demands of the job economy. Prior to this Balu has served many Marketing roles – Marketing Director\, Jobstreet.com\, Marketing Communications Director besides other Marketing roles\, American Power Conversion Singapore Pte Ltd. He has also worked in Marketing roles at Enterprise Nexus\, Mudra Communications and Singer Sewing Machines. \nThis talk would be of interest to all Entrepreneurs and especially those with Startups or ideas in the “Education Vertical”. This would be a good opportunity to validate your idea with an entrepreneur who can also role-play as your potential customer. Bring your ideas\, problems\, challenges and thoughts along. \nThis was a session striking in its simplicity\, honesty and practicality. Here are the key Lounge47 take aways: \n1. Identify a “real” pain point (eg. Assessment drudgery faced by teachers) and provide a “real” solution \n2. Study the website of the institution and align your presentation to meet the vision of the institute \n3. Reach out to the Administration Officer (AO) within the educational institute to understand the institute better\, the key players and their challenges. Key skill required : Listening \n4. Leverage existing relationships e.g. The person that sells transportation buses to the school\, whose recommendation would set you up for better success \n5. Identify the decision maker – this is more likely to be the person in the organization that has “veto power” – the person who can say “no” to decisions \n6. Educational institutes are capital intensive organizations. Capex (capital expenditure\, eg. classrooms) takes first priority over Opex. Given this\, entrepreneurs have a better chance of success with established institutes \n7. Lead time for Opex decisions is 1 to 4 years. Understand this reality\, do not get disheartened if your idea does not get the nod. Call back repeatedly to check status 8. A normal day of school can be hectic. The entrepreneur should understand this and pick a time of the day and time of the year carefully\, to ensure that the decision maker has the mental bandwidth to give your proposal full attention. \nAnd remember that the truest test of the success of your Startup is not VC funding but a paying customer.
URL:https://lounge47.in/event/k-12-education-challenges-opportunities-for-startups-balu-pandian-chairman-brookfield-high/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/bp3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141220T160000
DTEND;TZID=UTC:20141220T180000
DTSTAMP:20260606T061706
CREATED:20141219T224139Z
LAST-MODIFIED:20170403T015744Z
UID:848-1419091200-1419098400@lounge47.in
SUMMARY:I AM STARTING UP - HOW DO I START CODING? - Gautham Pai\, Founder Jnaapti
DESCRIPTION:  \n  \n  \n  \n  \nGautham Pai\, an “Entrepreneur\, Founder at Jnaapti\, Tech coach\, Blogger\, Free Software Evangelist & Geek”. Through Jnaapti\, he plans to bring in a radical new coaching/training hybrid (with a mixture of online and offline methods). Gautham has worked for IBM India Software Lab\, and startups like Semgel Technologies  & Ugenie. He has also served as a corporate trainer and provided extensive training in client & server-side technologies\, databases & system administration tools. He has a BE in Engineering (Computer Science) from Sri Jayachamarajendra College of Engineering. \nGautham’s talk will aim to demystify the world of coding to the non-techie\, give practical tips on where and how to get started\, be both practical and motivational so participants can move from “I want to learn to code” to “I will code” this New Year. Please join us on the 20th of December 2014\, 4pm. \nThe session gave practical steps to go from resisting programming to doing it. Here are the key Lounge47 takeaways: \n1. Coding is not all that difficult; one needs to be curious and experimental.\n2. There are many entrepreneurs who started out with no coding skills but ended up building great products.\n3. Demand for programmers outstrips supply. Learning to code is a great way to control your destiny while controlling your burn.\n4. Your Startup idea is great training ground. Combine your own research with speaking to peers and mentors to refine your path.\n5. Don’t aim to build the perfect product but just enough to communicate your Startup idea\, build a team and get investors interested.\n6. “Learn to get things done” rather than “Learning for the heck of it”. Don’t get attached to one technology.\nStarting up has never been easier or cheaper. Computing power\, free software\, free storage and free analytics – all of these can be leveraged to power your dreams.
URL:https://lounge47.in/event/i-am-starting-up-how-do-i-start-coding-gautham-pai-founder-jnaapti/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/gp3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141213T160000
DTEND;TZID=UTC:20141213T180000
DTSTAMP:20260606T061706
CREATED:20141212T223923Z
LAST-MODIFIED:20170403T015903Z
UID:838-1418486400-1418493600@lounge47.in
SUMMARY:IS ONE BIG IDEA ENOUGH? - Reena Dayal Yadav\, Head Corporate Industry Forum & Standards Cell TCS
DESCRIPTION:  \n  \n  \n  \n  \nReena Dayal Yadav\, Head Corporate Industry Forum & Standards Cell\, TCS (Tata Consultancy Services) and Chairperson SNIA (Storage Networking Industry Association). Reena’s expertise lies primarily in the Innovation & Storage domains. She is a Technologist with expertise in driving innovation\, through Strategy & Execution – Vision setting\, new Innovation Practices & Culture\, Change Management\, Ecosystems & Communities of Knowledge and Alliance Incubation have been some of her areas of focus. She has played many roles at TCS – Global Head Technology\, Head Innovation and Storage Centre of Excellence\, Head Storage Technology and Strategic Accounts & Lead-Storage\, Centre of Excellence. Reena holds a BE in Electronics & Communication from IIT\, Roorkee. \nHer talk will cover Creativity & Innovation and concepts such as the “valley of death” and how to avoid it. \n“Is One Big Idea Enough?”\, resulted in this Lounge47 take away:\n1. Traditional market analysis and cycles are compressing – this makes it critical for a Startup to not build on just one idea\, but to also have several “associated” ideas ready and waiting to be leveraged. \n2. Retaining focus while innovating is key. The one big idea must address/solve one critical problem (pain point) of a well-defined target market. \n3. The idea is not necessarily product\, it could be service\, technology\, business model or process. \n4. Beyond the Founders\, Startups need to build teams that constantly innovate and bring new ideas. \n5. Customers have shorter attention spans and have a greater variety of choices. Beyond ideas in product\, ideas to engage customers are also important. \nIn summary\, building and managing ideas should become part of the Startup culture.
URL:https://lounge47.in/event/is-one-big-idea-enough-reena-dayal-yadav-head-corporate-industry-forum-standards-cell-tcs/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/rdy3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141206T160000
DTEND;TZID=UTC:20141206T180000
DTSTAMP:20260606T061706
CREATED:20141205T223708Z
LAST-MODIFIED:20170403T020013Z
UID:828-1417881600-1417888800@lounge47.in
SUMMARY:ONLINE ADVERTISING - MONETIZATION MODELS EXPLAINED - Jayant Nandan\, Digital Marketing Consultant
DESCRIPTION:  \n  \n  \n  \n  \nJayant Nandan\, Digital Marketing Professional. He has 12+ years of experience and has managed every aspect of Digital Marketing\, Online Advertising\, Social Media Marketing\, Content Creation & Web Analytics at Large Enterprises\, SME’s and Startups. His expertise in the domain comes from Digital Marketing roles at – Advent Matrix Pvt. Ltd.\, Mantri Developers Pvt. Ltd.\, CMO Axis\, Strategyworks Consulting LLP\, Infragistics\, End To End Marketing Solutions Pvt Ltd. & Rational Software. \nOnline advertising is a monetization model used by many a Startup. However it is important to understand the details before constructing the numbers on your Startup business plan. Please bring your questions and points of discussion to the session to make it rich and interactive. \n“Online Advertising – Monetization Models Explained”\, was last Saturday’s topic. Here is the Lounge47 Summary: \n1) Use Facebook posts\, to understand the customer\, especially their behavior and psychology \n2) Use Google Analytics for deep insights on site users \n3) Use Alexa to assess the value of your web & mobile real estate \n4) Increase value through good SEO (Search Engine Optimization). Key focus points: (a) Increase quality of content as main focus (b) Ensure keyword appearance on site\, improve site loading speeds & site architecture (c) Increase quantity and quality of backlinks (d) Increase links and shares in social media (e) Improve Click-through-rates\, time spent on site and reduce bounce rates (f) Aim to increase brand quality & influence \n5) Major types of paid Advertising: (a) Display Ads or Banner Ads: High on prominence\, come in many sizes and shapes but tend to target customers not in want/buy mode (b) Text Ads: Generally less expensive than display ads\, targets customers looking for specific things (c) Google Adwords: proven to be effective in generating website traffic and leads. Offers display and text ads however in association with highly targeted keywords (d) Bing or Yahoo: Alternative ad platforms to Google. Some brands find ROI (return on investment) on these platforms to be better (e) Facebook or Linkedin: These ads combine text & display elements. Both valid options to consider depending on business (f) Google AdSense: for websites with already significant traffic. Google automatically pays web publishers for the ads displayed on their site based on user clicks or impression views (g) Affiliate Marketing: serve as an affiliate to a business directly or through an affiliate network (e.g. Google Adsense) and promote their ads on your web property where you get paid for leads and sales \n6) Payment Models: (a) CPC (Cost per Click): to generate traffic to website (b) CPM (cost-per-thousand-impressions): to increase brand awareness (c) CPA (Cost per Acquisition): Directs specific actions on the site \n7) Some numbers: Global Internet advertising – 116b\, 2013. Percentage of Ad spend in USA – Print::Radio:TV:Internet:Mobile = 19:10:45:22:4%. Mobile becoming an “increasingly compelling” paradigm. In summary\, there is a lot of detail and this area requires a combination of research and doing to get perfect.
URL:https://lounge47.in/event/online-advertising-monetization-models-explained-jayant-nandan-digital-marketing-consultant/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/jn-1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141129T160000
DTEND;TZID=UTC:20141129T180000
DTSTAMP:20260606T061706
CREATED:20141128T223502Z
LAST-MODIFIED:20170403T020122Z
UID:818-1417276800-1417284000@lounge47.in
SUMMARY:BARE ESSENTIALS ֠A PRACTICAL GUIDE TO BUILDING A LEAN STARTUP - Karthik Ramanujam\, Digital Sales & MD CricHQ
DESCRIPTION:  \n  \n  \n  \n  \nKarthik Ramanujam is currently Digital Sales & MD\, CricHQ. He has 14 years of experience with Startups and Corporates – in Sales & Marketing\, Content Management & Licensing & Business Development. His past roles include\, Head – Sales & BD\, Qyuki Digital Media\, GM Vdopia INC\, Regional Head\, Ad Sales\, Ten Sports\, Manager South\, Ad Sales\, Sony Entertainment Television\, Snr. Sales Executive NDTV Media Ltd. \n“Lean Startup” is a concept and management mantra that one hears oft. What does it exactly mean? And more importantly\, how can it be applied to day-to-day Startup life – the session plans to address just this question. Bring along your thoughts and doubts and fire them away. There will be enough elephants in the room to address them. \n“Bare Essentials – A Practical Guide to Building a Lean Startup”\, was followed with an extended Q & A session. Background: The ‘Lean Startup’ term was popularized by entrepreneur Eric Reis on his blog “Startup Lessons Learned” and in his 2011 best selling book – ”The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. From last week’s talk and discussion\, here are the key Lounge47 takeaways: \n1) Lean Startup philosophy prescribes “experimentation over elaborate planning\, customer feedback over intuition\, and iterative design over traditional upfront big design” \n2) Rather than develop a conventional business plan\, build a business model after executing key steps – a. Develop hypotheses b. Test hypotheses by getting feedback from potential users\, purchasers and partners c. Develop product “iteratively and incrementally with minimum waste of resources”\, including time. Basically\, Build\, Measure & Learn quickly \n3) Lean Startup founders discuss their ideas and seek feedback rather than operate in secrecy or “stealth mode” \n4) Popular terms – MVP (Minimum Viable Product): a minimum version of product that “cuts the fat\, not the essence”; Pivot (a sudden shift in strategy) affecting any and all critical moving parts of the business.\nThe Lean Startup is more a mindset and approach – there is no recipe book and founders have to make judgment calls for their Startups. The Q&A addressed such specific issues.
URL:https://lounge47.in/event/bare-essentials-%d6%a0a-practical-guide-to-building-a-lean-startup-karthik-ramanujam-digital-sales-md-crichq/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/kr3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141122T160000
DTEND;TZID=UTC:20141122T180000
DTSTAMP:20260606T061706
CREATED:20141121T223220Z
LAST-MODIFIED:20170403T020229Z
UID:807-1416672000-1416679200@lounge47.in
SUMMARY:DO'S & DONT'S OF FUNDING - Kiran Bettadapur\, Cofounder/CEO of Cylive
DESCRIPTION:  \n  \n  \n  \n  \n  \nKiran Bettadapur – entrepreneur\, engineer\, lawyer and author is Cofounder/CEO of Cylive Corporation. He is also an advisor to the Government of Karnataka\, with the aim of revamping innovation and entrepreneurship ecosystems in the State. He has also served as President & CEO\, Kenware Inc\, VP (Banking\, Finance & Insurance)\, Birlasoft Inc and Business Manager HCL HP Ltd\, India and has also written a book called “Gita and the Art of Selling”. An alumnus of IIT-Kharagpur and IISc-Bangalore Kiran is passionate about propagating Innovation and Entrepreneurship. \nManeuvering your way towards funding your start is not without pitfalls. Understanding the do’s and dont’s along the way is key. \n“Do’s & Dont’s of Funding” was last Saturday’s session. It was a run-down of case study briefs to demonstrate the realities of funding. Here is the Lounge47 Summary: \n1) Do not be in a hurry to get funded. Bootstrap as much as you can \n2) Understand the “funding” paradigm. VC initial agreement to fund (term sheet) do not automatically translate into success; it just signifies the beginning of even harder work. \n3) Research\, seek professional advice\, pick a VC carefully\, and keep your pitch understandable and credible. \n4) Your VC pitch is about selling you\, your company and your product. Let passion tell your story \n5) Prepare for your ask. And\, be able to communicate a detailed plan of your spend \n6) Think through profit\, scalability\, predictability\, sustainability and de-risking your Startup upfront \n7) Consider other funding sources like ex-entrepreneurs or executives \n8) Getting the attention of the funding community is difficult; get resilient \n9) If your Startup is generating receipts\, you will gain leverage on funding\, and in some cases\, it may lead to self-sustenance without funding. \n10) Do’s: Focus on the business model\, have self-belief\, be detailed and thorough\, drill down on use cases\, be disruptive\, focus on cash flows\, be realistic. Dont’s: don’t rush things\, don’t screw up after funding.
URL:https://lounge47.in/event/dos-donts-of-funding-kiran-bettadapur-cofounderceo-of-cylive/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/kb1-e1484825395495.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141115T160000
DTEND;TZID=UTC:20141115T180000
DTSTAMP:20260606T061706
CREATED:20141114T223008Z
LAST-MODIFIED:20170403T020353Z
UID:798-1416067200-1416074400@lounge47.in
SUMMARY:PROTECTING INTELLECTUAL PROPERTY AT STARTUPS (IP) - Ravi Vaikuntachar\, Manager IP Analytics Honeywell
DESCRIPTION:  \n  \n  \n  \n  \nRavi Vaikuntachar\, Manager – IP Analytics\, Honeywell. He currently leads a team of 40+ analysts that deliver patent analytics\, open source software compliance and IP portfolio management. His past roles have involved IP – Principal Executive \, Thermax\, Senior Analyst\, Honeywell\, Academics – Post Doctoral Fellow Inha university and Visiting Research Fellow Cheju National University\, South Korea and Research Assistant Indian Institute of Science. He holds a PhD in Electrical Sciences\, High Voltage Engineering\, Indian Institute of Science. \nIP could be a key differentiator for a Startup and understanding what is patentable\, the process\, scope\, costs\, defensibility amongst many other issues\, is important. Startup founders have many unanswered questions around patents. Attend the session and have your questions answered! \nRavi Vaikuntachar’s presentation – “Protecting Intellectual Property at Startups” was a highly interactive one with questions from entrepreneurs leading to much learning for all. Some key takeaways from the session: \n1) IP is not a “ghost” to be feared\, but a “friend” to be nurtured \n2) Familiarize yourself with all aspects of IP relevant to your business and your idea. Just being informed helps you manage about 70% of the risk \n3) The vision of the Startup should lead to an IP strategy that allows easy answers to key questions like – Should I patent or not? Which markets should I file patents in? etc. \n4) Myths around IP should be shattered (example: unclear explanations of ideas to obfuscate full disclosure can leave Startups with a lack of protection) \n5) The philosophy of patent protection should be understood – Governments give inventors a monopoly for a certain period of time in return for full disclosure from the inventors so that the next inventor/entrepreneur can execute and push the envelope for the general benefit of society \n6) Misuse of patents can kill a company. Founders should do an initial patent search to ensure that they are not in violation. \n7) Patent services companies are highly skilled (and expensive) but Startups may want to consider hiring these services because shortcuts often lead to significant exposure \n8) Startups that are bootstrapping\, can consider a provisional patent filing \n9) Intellectual property is not just patents – Copyrights\, Trademarks and Trade Secrets offer protections that should be considered as well. Indian entrepreneurs should take IP seriously to build credible businesses.
URL:https://lounge47.in/event/protecting-intellectual-property-at-startups-ip-ravi-vaikuntachar-manager-ip-analytics-honeywell/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/rv3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141108T160000
DTEND;TZID=UTC:20141108T180000
DTSTAMP:20260606T061706
CREATED:20141107T222818Z
LAST-MODIFIED:20170403T020514Z
UID:788-1415462400-1415469600@lounge47.in
SUMMARY:DEMYSTIFYING THE INTERNET OF THINGS (IoT) - Syam Madanapalli\, Co-founder & MD\, iRam Technologies
DESCRIPTION:  \n  \n  \n  \n  \n  \nSyam Madanapalli\, Co founder and MD\, iRam Technologies. He has 16+ years of experience in developing Telecom and Networking protocols and products. He has also served as Chair of Telecom\, Wireless and Networking Group and Technology Board Member\, IPv6 Forum India\, and as President and Program Director Ordyn Technologies. His past roles include engineering roles at Samsung\, Lightsand Communications\, USA and Metro Optix. He is passionate about the advancement of Technology\,  has released technical publications and served as a speaker at several technical forums. \nSyam plans to conduct a 3 hour talk/workshop on the basics of IoT that would cover – real world applications\, building blocks\, designing things and IoT Networks. \nLast week’s session took a classroom approach to inducting the audience in the basics of IoT\, and practical tips and highlights on how to build a first IoT device. Key takeaways: \n1) IoT can be understood as a system of self healing and self organizing connected things\, using the internet as a medium \n2) “States” and “Data” needs to be clearly synthesized into solutions and use cases  \n3) IoT is a huge opportunity to improve our quality of life  \n4) IoT is also driven by aging populations\, limited resources\, government initiatives\, innovation\, information generation\, lifestyle trends\, safety & security needs  \n5) Some hot areas of IoT applications – management of cities\, grids\, environment\, water\, retail\, logistics\, industrial-control/ automation\, farming\, healthcare and customer service \n 6) IoT can be seen as pervasive computing \n 7) Over time\, the number of devices are going up as their size comes down\, with similar parallels to Moore’s law  \n8) Many points to consider while building a device\, important ones being (a) Protocols and stack to use (b) Distance and Line of sight issues (c) Peer to peer (mesh) or star connectivity (d) Three technologies to consider – IEEE 802.15.4\, WiFi or 3G? (e) Home/office use – WiFi\, BLE (Bluetooth Low Energy) and tradeoffs with costs (f) CoAP/http/Proxy – how to transport (g) How to power? Fixed or movable device? (h) How to keep cost less through low BOM\, low power\, low range\, less data\, less software and small footprint.
URL:https://lounge47.in/event/demystifying-the-internet-of-things-iot-syam-madanapalli-co-founder-md-iram-technologies/
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sm3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141101T160000
DTEND;TZID=UTC:20141101T180000
DTSTAMP:20260606T061706
CREATED:20141031T222557Z
LAST-MODIFIED:20170403T020648Z
UID:779-1414857600-1414864800@lounge47.in
SUMMARY:UI & UX: INJECTING A PERSONALITY INTO THE BRAND - Jayan Narayanan\, Sr. Creative Director 9.9 Media
DESCRIPTION:  \n  \n  \n  \n  \n  \nJayan Narayanan\, Sr. Creative Director at 9.9 Media who believes in powerfully and creatively combining traditional and interactive platforms to build and communicate brands. He currently oversees 14 Publications and 12+ websites and has successfully redesigned and launched 10 brands for 9.9 Media. In total\, he has 15+ years of professional experience in conceptualizing and executing interface/interaction design across media – Print\, Web\, Video\, and Mobile Apps for national and international brands. He has also worked in senior creative and design roles at IDG Media\, Jasubhai Digital Media amongst other organizations. \nJayan plans an interactive session that conveys UX & concepts\, platforms & tools and that busts UI myths\, and crafts brand persona. \n“UI & UX: Injecting Personality Into Brand” shed light on two oft heard but little understood acronyms and its impact on user acquisition. \nKey Takeaways – \n1. UX/UI was well explained through the example of an Indian meal served on a banana leaf – presentation and set position of items (UI) ensure ease of flow\, moments of joy – aiming ultimately to heighten user pleasure/experience (UX) \n 2. Several myths shattered – “UI = UX”\, “You = User”\, “User knows what they want”\, “UX ends on page unload”\, “Best practices will always work”\, “Trust the UX/UI guru” and “Only the landing page is important”  \n3. Find designers keyed into tech\, design and lifestyle trends  \n4. SEO could conflict with UX/UI\, requiring a healthy balance  \n5. Mobile First should be a key focus of Startups – this pushes Startups to prioritize and strive for clearer communication  \n6. “Responsive” design\, validation using usability metrics\, managing color\, typography and content strategies are very important  \n7. Good UX/UI is an intuitive\, visual and experiential representation of the brand personality as defined by the founders. Details matter.
URL:https://lounge47.in/event/ui-ux-injecting-a-personality-into-the-brand-jayan-narayanan-sr-creative-director-9-9-media/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/jn3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
END:VCALENDAR