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BEGIN:VEVENT
DTSTART;TZID=UTC:20141213T160000
DTEND;TZID=UTC:20141213T180000
DTSTAMP:20260606T110628
CREATED:20141212T223923Z
LAST-MODIFIED:20170403T015903Z
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SUMMARY:IS ONE BIG IDEA ENOUGH? - Reena Dayal Yadav\, Head Corporate Industry Forum & Standards Cell TCS
DESCRIPTION:  \n  \n  \n  \n  \nReena Dayal Yadav\, Head Corporate Industry Forum & Standards Cell\, TCS (Tata Consultancy Services) and Chairperson SNIA (Storage Networking Industry Association). Reena’s expertise lies primarily in the Innovation & Storage domains. She is a Technologist with expertise in driving innovation\, through Strategy & Execution – Vision setting\, new Innovation Practices & Culture\, Change Management\, Ecosystems & Communities of Knowledge and Alliance Incubation have been some of her areas of focus. She has played many roles at TCS – Global Head Technology\, Head Innovation and Storage Centre of Excellence\, Head Storage Technology and Strategic Accounts & Lead-Storage\, Centre of Excellence. Reena holds a BE in Electronics & Communication from IIT\, Roorkee. \nHer talk will cover Creativity & Innovation and concepts such as the “valley of death” and how to avoid it. \n“Is One Big Idea Enough?”\, resulted in this Lounge47 take away:\n1. Traditional market analysis and cycles are compressing – this makes it critical for a Startup to not build on just one idea\, but to also have several “associated” ideas ready and waiting to be leveraged. \n2. Retaining focus while innovating is key. The one big idea must address/solve one critical problem (pain point) of a well-defined target market. \n3. The idea is not necessarily product\, it could be service\, technology\, business model or process. \n4. Beyond the Founders\, Startups need to build teams that constantly innovate and bring new ideas. \n5. Customers have shorter attention spans and have a greater variety of choices. Beyond ideas in product\, ideas to engage customers are also important. \nIn summary\, building and managing ideas should become part of the Startup culture.
URL:https://lounge47.in/event/is-one-big-idea-enough-reena-dayal-yadav-head-corporate-industry-forum-standards-cell-tcs/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/rdy3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141206T160000
DTEND;TZID=UTC:20141206T180000
DTSTAMP:20260606T110628
CREATED:20141205T223708Z
LAST-MODIFIED:20170403T020013Z
UID:828-1417881600-1417888800@lounge47.in
SUMMARY:ONLINE ADVERTISING - MONETIZATION MODELS EXPLAINED - Jayant Nandan\, Digital Marketing Consultant
DESCRIPTION:  \n  \n  \n  \n  \nJayant Nandan\, Digital Marketing Professional. He has 12+ years of experience and has managed every aspect of Digital Marketing\, Online Advertising\, Social Media Marketing\, Content Creation & Web Analytics at Large Enterprises\, SME’s and Startups. His expertise in the domain comes from Digital Marketing roles at – Advent Matrix Pvt. Ltd.\, Mantri Developers Pvt. Ltd.\, CMO Axis\, Strategyworks Consulting LLP\, Infragistics\, End To End Marketing Solutions Pvt Ltd. & Rational Software. \nOnline advertising is a monetization model used by many a Startup. However it is important to understand the details before constructing the numbers on your Startup business plan. Please bring your questions and points of discussion to the session to make it rich and interactive. \n“Online Advertising – Monetization Models Explained”\, was last Saturday’s topic. Here is the Lounge47 Summary: \n1) Use Facebook posts\, to understand the customer\, especially their behavior and psychology \n2) Use Google Analytics for deep insights on site users \n3) Use Alexa to assess the value of your web & mobile real estate \n4) Increase value through good SEO (Search Engine Optimization). Key focus points: (a) Increase quality of content as main focus (b) Ensure keyword appearance on site\, improve site loading speeds & site architecture (c) Increase quantity and quality of backlinks (d) Increase links and shares in social media (e) Improve Click-through-rates\, time spent on site and reduce bounce rates (f) Aim to increase brand quality & influence \n5) Major types of paid Advertising: (a) Display Ads or Banner Ads: High on prominence\, come in many sizes and shapes but tend to target customers not in want/buy mode (b) Text Ads: Generally less expensive than display ads\, targets customers looking for specific things (c) Google Adwords: proven to be effective in generating website traffic and leads. Offers display and text ads however in association with highly targeted keywords (d) Bing or Yahoo: Alternative ad platforms to Google. Some brands find ROI (return on investment) on these platforms to be better (e) Facebook or Linkedin: These ads combine text & display elements. Both valid options to consider depending on business (f) Google AdSense: for websites with already significant traffic. Google automatically pays web publishers for the ads displayed on their site based on user clicks or impression views (g) Affiliate Marketing: serve as an affiliate to a business directly or through an affiliate network (e.g. Google Adsense) and promote their ads on your web property where you get paid for leads and sales \n6) Payment Models: (a) CPC (Cost per Click): to generate traffic to website (b) CPM (cost-per-thousand-impressions): to increase brand awareness (c) CPA (Cost per Acquisition): Directs specific actions on the site \n7) Some numbers: Global Internet advertising – 116b\, 2013. Percentage of Ad spend in USA – Print::Radio:TV:Internet:Mobile = 19:10:45:22:4%. Mobile becoming an “increasingly compelling” paradigm. In summary\, there is a lot of detail and this area requires a combination of research and doing to get perfect.
URL:https://lounge47.in/event/online-advertising-monetization-models-explained-jayant-nandan-digital-marketing-consultant/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/jn-1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141129T160000
DTEND;TZID=UTC:20141129T180000
DTSTAMP:20260606T110628
CREATED:20141128T223502Z
LAST-MODIFIED:20170403T020122Z
UID:818-1417276800-1417284000@lounge47.in
SUMMARY:BARE ESSENTIALS ֠A PRACTICAL GUIDE TO BUILDING A LEAN STARTUP - Karthik Ramanujam\, Digital Sales & MD CricHQ
DESCRIPTION:  \n  \n  \n  \n  \nKarthik Ramanujam is currently Digital Sales & MD\, CricHQ. He has 14 years of experience with Startups and Corporates – in Sales & Marketing\, Content Management & Licensing & Business Development. His past roles include\, Head – Sales & BD\, Qyuki Digital Media\, GM Vdopia INC\, Regional Head\, Ad Sales\, Ten Sports\, Manager South\, Ad Sales\, Sony Entertainment Television\, Snr. Sales Executive NDTV Media Ltd. \n“Lean Startup” is a concept and management mantra that one hears oft. What does it exactly mean? And more importantly\, how can it be applied to day-to-day Startup life – the session plans to address just this question. Bring along your thoughts and doubts and fire them away. There will be enough elephants in the room to address them. \n“Bare Essentials – A Practical Guide to Building a Lean Startup”\, was followed with an extended Q & A session. Background: The ‘Lean Startup’ term was popularized by entrepreneur Eric Reis on his blog “Startup Lessons Learned” and in his 2011 best selling book – ”The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. From last week’s talk and discussion\, here are the key Lounge47 takeaways: \n1) Lean Startup philosophy prescribes “experimentation over elaborate planning\, customer feedback over intuition\, and iterative design over traditional upfront big design” \n2) Rather than develop a conventional business plan\, build a business model after executing key steps – a. Develop hypotheses b. Test hypotheses by getting feedback from potential users\, purchasers and partners c. Develop product “iteratively and incrementally with minimum waste of resources”\, including time. Basically\, Build\, Measure & Learn quickly \n3) Lean Startup founders discuss their ideas and seek feedback rather than operate in secrecy or “stealth mode” \n4) Popular terms – MVP (Minimum Viable Product): a minimum version of product that “cuts the fat\, not the essence”; Pivot (a sudden shift in strategy) affecting any and all critical moving parts of the business.\nThe Lean Startup is more a mindset and approach – there is no recipe book and founders have to make judgment calls for their Startups. The Q&A addressed such specific issues.
URL:https://lounge47.in/event/bare-essentials-%d6%a0a-practical-guide-to-building-a-lean-startup-karthik-ramanujam-digital-sales-md-crichq/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/kr3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141122T160000
DTEND;TZID=UTC:20141122T180000
DTSTAMP:20260606T110628
CREATED:20141121T223220Z
LAST-MODIFIED:20170403T020229Z
UID:807-1416672000-1416679200@lounge47.in
SUMMARY:DO'S & DONT'S OF FUNDING - Kiran Bettadapur\, Cofounder/CEO of Cylive
DESCRIPTION:  \n  \n  \n  \n  \n  \nKiran Bettadapur – entrepreneur\, engineer\, lawyer and author is Cofounder/CEO of Cylive Corporation. He is also an advisor to the Government of Karnataka\, with the aim of revamping innovation and entrepreneurship ecosystems in the State. He has also served as President & CEO\, Kenware Inc\, VP (Banking\, Finance & Insurance)\, Birlasoft Inc and Business Manager HCL HP Ltd\, India and has also written a book called “Gita and the Art of Selling”. An alumnus of IIT-Kharagpur and IISc-Bangalore Kiran is passionate about propagating Innovation and Entrepreneurship. \nManeuvering your way towards funding your start is not without pitfalls. Understanding the do’s and dont’s along the way is key. \n“Do’s & Dont’s of Funding” was last Saturday’s session. It was a run-down of case study briefs to demonstrate the realities of funding. Here is the Lounge47 Summary: \n1) Do not be in a hurry to get funded. Bootstrap as much as you can \n2) Understand the “funding” paradigm. VC initial agreement to fund (term sheet) do not automatically translate into success; it just signifies the beginning of even harder work. \n3) Research\, seek professional advice\, pick a VC carefully\, and keep your pitch understandable and credible. \n4) Your VC pitch is about selling you\, your company and your product. Let passion tell your story \n5) Prepare for your ask. And\, be able to communicate a detailed plan of your spend \n6) Think through profit\, scalability\, predictability\, sustainability and de-risking your Startup upfront \n7) Consider other funding sources like ex-entrepreneurs or executives \n8) Getting the attention of the funding community is difficult; get resilient \n9) If your Startup is generating receipts\, you will gain leverage on funding\, and in some cases\, it may lead to self-sustenance without funding. \n10) Do’s: Focus on the business model\, have self-belief\, be detailed and thorough\, drill down on use cases\, be disruptive\, focus on cash flows\, be realistic. Dont’s: don’t rush things\, don’t screw up after funding.
URL:https://lounge47.in/event/dos-donts-of-funding-kiran-bettadapur-cofounderceo-of-cylive/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/kb1-e1484825395495.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141115T160000
DTEND;TZID=UTC:20141115T180000
DTSTAMP:20260606T110628
CREATED:20141114T223008Z
LAST-MODIFIED:20170403T020353Z
UID:798-1416067200-1416074400@lounge47.in
SUMMARY:PROTECTING INTELLECTUAL PROPERTY AT STARTUPS (IP) - Ravi Vaikuntachar\, Manager IP Analytics Honeywell
DESCRIPTION:  \n  \n  \n  \n  \nRavi Vaikuntachar\, Manager – IP Analytics\, Honeywell. He currently leads a team of 40+ analysts that deliver patent analytics\, open source software compliance and IP portfolio management. His past roles have involved IP – Principal Executive \, Thermax\, Senior Analyst\, Honeywell\, Academics – Post Doctoral Fellow Inha university and Visiting Research Fellow Cheju National University\, South Korea and Research Assistant Indian Institute of Science. He holds a PhD in Electrical Sciences\, High Voltage Engineering\, Indian Institute of Science. \nIP could be a key differentiator for a Startup and understanding what is patentable\, the process\, scope\, costs\, defensibility amongst many other issues\, is important. Startup founders have many unanswered questions around patents. Attend the session and have your questions answered! \nRavi Vaikuntachar’s presentation – “Protecting Intellectual Property at Startups” was a highly interactive one with questions from entrepreneurs leading to much learning for all. Some key takeaways from the session: \n1) IP is not a “ghost” to be feared\, but a “friend” to be nurtured \n2) Familiarize yourself with all aspects of IP relevant to your business and your idea. Just being informed helps you manage about 70% of the risk \n3) The vision of the Startup should lead to an IP strategy that allows easy answers to key questions like – Should I patent or not? Which markets should I file patents in? etc. \n4) Myths around IP should be shattered (example: unclear explanations of ideas to obfuscate full disclosure can leave Startups with a lack of protection) \n5) The philosophy of patent protection should be understood – Governments give inventors a monopoly for a certain period of time in return for full disclosure from the inventors so that the next inventor/entrepreneur can execute and push the envelope for the general benefit of society \n6) Misuse of patents can kill a company. Founders should do an initial patent search to ensure that they are not in violation. \n7) Patent services companies are highly skilled (and expensive) but Startups may want to consider hiring these services because shortcuts often lead to significant exposure \n8) Startups that are bootstrapping\, can consider a provisional patent filing \n9) Intellectual property is not just patents – Copyrights\, Trademarks and Trade Secrets offer protections that should be considered as well. Indian entrepreneurs should take IP seriously to build credible businesses.
URL:https://lounge47.in/event/protecting-intellectual-property-at-startups-ip-ravi-vaikuntachar-manager-ip-analytics-honeywell/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/rv3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141108T160000
DTEND;TZID=UTC:20141108T180000
DTSTAMP:20260606T110628
CREATED:20141107T222818Z
LAST-MODIFIED:20170403T020514Z
UID:788-1415462400-1415469600@lounge47.in
SUMMARY:DEMYSTIFYING THE INTERNET OF THINGS (IoT) - Syam Madanapalli\, Co-founder & MD\, iRam Technologies
DESCRIPTION:  \n  \n  \n  \n  \n  \nSyam Madanapalli\, Co founder and MD\, iRam Technologies. He has 16+ years of experience in developing Telecom and Networking protocols and products. He has also served as Chair of Telecom\, Wireless and Networking Group and Technology Board Member\, IPv6 Forum India\, and as President and Program Director Ordyn Technologies. His past roles include engineering roles at Samsung\, Lightsand Communications\, USA and Metro Optix. He is passionate about the advancement of Technology\,  has released technical publications and served as a speaker at several technical forums. \nSyam plans to conduct a 3 hour talk/workshop on the basics of IoT that would cover – real world applications\, building blocks\, designing things and IoT Networks. \nLast week’s session took a classroom approach to inducting the audience in the basics of IoT\, and practical tips and highlights on how to build a first IoT device. Key takeaways: \n1) IoT can be understood as a system of self healing and self organizing connected things\, using the internet as a medium \n2) “States” and “Data” needs to be clearly synthesized into solutions and use cases  \n3) IoT is a huge opportunity to improve our quality of life  \n4) IoT is also driven by aging populations\, limited resources\, government initiatives\, innovation\, information generation\, lifestyle trends\, safety & security needs  \n5) Some hot areas of IoT applications – management of cities\, grids\, environment\, water\, retail\, logistics\, industrial-control/ automation\, farming\, healthcare and customer service \n 6) IoT can be seen as pervasive computing \n 7) Over time\, the number of devices are going up as their size comes down\, with similar parallels to Moore’s law  \n8) Many points to consider while building a device\, important ones being (a) Protocols and stack to use (b) Distance and Line of sight issues (c) Peer to peer (mesh) or star connectivity (d) Three technologies to consider – IEEE 802.15.4\, WiFi or 3G? (e) Home/office use – WiFi\, BLE (Bluetooth Low Energy) and tradeoffs with costs (f) CoAP/http/Proxy – how to transport (g) How to power? Fixed or movable device? (h) How to keep cost less through low BOM\, low power\, low range\, less data\, less software and small footprint.
URL:https://lounge47.in/event/demystifying-the-internet-of-things-iot-syam-madanapalli-co-founder-md-iram-technologies/
LOCATION:Karnataka
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sm3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141101T160000
DTEND;TZID=UTC:20141101T180000
DTSTAMP:20260606T110628
CREATED:20141031T222557Z
LAST-MODIFIED:20170403T020648Z
UID:779-1414857600-1414864800@lounge47.in
SUMMARY:UI & UX: INJECTING A PERSONALITY INTO THE BRAND - Jayan Narayanan\, Sr. Creative Director 9.9 Media
DESCRIPTION:  \n  \n  \n  \n  \n  \nJayan Narayanan\, Sr. Creative Director at 9.9 Media who believes in powerfully and creatively combining traditional and interactive platforms to build and communicate brands. He currently oversees 14 Publications and 12+ websites and has successfully redesigned and launched 10 brands for 9.9 Media. In total\, he has 15+ years of professional experience in conceptualizing and executing interface/interaction design across media – Print\, Web\, Video\, and Mobile Apps for national and international brands. He has also worked in senior creative and design roles at IDG Media\, Jasubhai Digital Media amongst other organizations. \nJayan plans an interactive session that conveys UX & concepts\, platforms & tools and that busts UI myths\, and crafts brand persona. \n“UI & UX: Injecting Personality Into Brand” shed light on two oft heard but little understood acronyms and its impact on user acquisition. \nKey Takeaways – \n1. UX/UI was well explained through the example of an Indian meal served on a banana leaf – presentation and set position of items (UI) ensure ease of flow\, moments of joy – aiming ultimately to heighten user pleasure/experience (UX) \n 2. Several myths shattered – “UI = UX”\, “You = User”\, “User knows what they want”\, “UX ends on page unload”\, “Best practices will always work”\, “Trust the UX/UI guru” and “Only the landing page is important”  \n3. Find designers keyed into tech\, design and lifestyle trends  \n4. SEO could conflict with UX/UI\, requiring a healthy balance  \n5. Mobile First should be a key focus of Startups – this pushes Startups to prioritize and strive for clearer communication  \n6. “Responsive” design\, validation using usability metrics\, managing color\, typography and content strategies are very important  \n7. Good UX/UI is an intuitive\, visual and experiential representation of the brand personality as defined by the founders. Details matter.
URL:https://lounge47.in/event/ui-ux-injecting-a-personality-into-the-brand-jayan-narayanan-sr-creative-director-9-9-media/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/jn3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141025T160000
DTEND;TZID=UTC:20141025T180000
DTSTAMP:20260606T110628
CREATED:20141024T222352Z
LAST-MODIFIED:20170403T020756Z
UID:769-1414252800-1414260000@lounge47.in
SUMMARY:The Art & Science of Making Cloud/IoT Work - Sundar Varadaraj Perangur\, Director\, Tyco India
DESCRIPTION:  \n  \n  \n  \n  \nSundar Varadaraj Perangur\, Director\, Global Technology Center\, Tyco India whose current role involves overseeing innovation and execution of IoT\, Cloud Computing\, Mobility\, Legacy Migration\, Hadoop and Bigdata products. He holds 30 years of extensive experience covering Embedded to Enterprise software – strategic\, technical & operational\, end-to-end Product Development\, Manufacturing\, Portfolio/Program management\, Client engagement\, Innovation. He has worked in the Manufacturing\, Retail & Healthcare verticals\, and ERP/SAP\, DWH and EAI horizontals. His past positions have been Co-Chairman\, Conference on “Advances in Cloud Computing – BigData\, IoT\, Sensor Networks Computer Society of India\, Director\, Technology & Innovation Center\, Dell Services\, Program Director and prior to this Technical Head\, Global R&D Wipro Technologies. \n“The Art & Science of Making Cloud/IoT Work” presented several use cases that showed the need to combine two emerging technologies – Cloud and IoT. Remote building management\, surveillance\, retail and fire management services area were covered and discussed. It also provided some insights for early entrepreneurs: \n1.India being a cost conscious society\, entrepreneurs should consider carefully who pays for the product/services – end consumer or enterprise?  \n2. Some areas awaiting disruption – ATM surveillance\, drones\, wearables\, etc. – pick a burning problem and solve it well \n 3. Some emerging areas of research – energy harnessing (extending battery power) and miniaturization – may be very important to take IoT to the next level.
URL:https://lounge47.in/event/the-art-science-of-making-cloudiot-work-sundar-varadaraj-perangur-director-tyco-india/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/svp3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141018T160000
DTEND;TZID=UTC:20141018T180000
DTSTAMP:20260606T110628
CREATED:20141017T222141Z
LAST-MODIFIED:20170403T020906Z
UID:762-1413648000-1413655200@lounge47.in
SUMMARY:MARKETING THROUGH STORY TELLING - Smitha Hemmigae\, Director\, CSS Corp
DESCRIPTION:  \n  \n  \n  \n  \nSmitha Hemmigae\, CSS Corp Director with 12+ years of experience across the technology sevice industry. Her focus at CSS Corp is Analyst Relations\, Social Media and Content Marketing. She has served as Senior Marketing Manager\, Unisys Corporation\, a Head of Marketing\, Infosys\, and Global Marketing Manager\, Logica. Her focus has been on the Public Sector\, Insurance\, Healthcare & Life Sciences\, while spanning all areas of Marketing. Smitha serves as an industry expert at local business colleges and on the Board of Studies\,BBA program\, Mount Carmel College. She is also an avid reader and speaker. \n“Marketing Through Story Telling” conveyed an overview of the ‘why?’ and ‘how?’ of raising market attention for your Startup idea. \n\nHere are the key takeaways: \n1) Successful stories share the following qualities – authenticity\, emotionality and simplicity (no acronyms or jargon) \n2) Good stories result in audience engagement \n3) Groundwork has to be done towards understanding the market and competition\, to clarify the unique value that your Startup brings \n4) This key message should resonate in every Marketing story\, be it about the idea\, team members or product \n5) Hiring a marketing resource to tell the story may look lucrative\, but It is only the Founders that can tell the story authentically\, and hired resources can only help in producing it. \nIn summary\, building product is of course important\, but translating your Startup personality into Marketing messages (via website\, social media etc) is equally important; and messages are better communicated via stories since retention is higher.
URL:https://lounge47.in/event/marketing-through-story-telling-smitha-hemmigae-director-css-corp/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sh3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20141011T160000
DTEND;TZID=UTC:20141011T180000
DTSTAMP:20260606T110628
CREATED:20141010T221854Z
LAST-MODIFIED:20170403T021301Z
UID:755-1413043200-1413050400@lounge47.in
SUMMARY:INTERNET OF THINGS (IoT) ֠WHERE IS THE MONEY? - Chandrashekhar Raman\, Manager of IoT Strategy Cisco Systems
DESCRIPTION:  \n  \n  \n  \n  \n  \nThe Internet of Things (IoT) – networks of physical devices built with embedded tech\, ones that sense\, upload\, build intelligence and even interact with each other – is estimated to push machine capabilities to new dimensions\, some known\, and some yet to be discovered. IoT will definitely have one impact – it will increase the number of computers we will use in business and our personal lives. In conjunction with the Social\, Mobile\, Cloud and Big Data elements\, what will IoT settle into? Who will be the winners\, what business models will prevail – a plethora of questions that only time will answer. But – to start – for an entrepreneur – a single burning question overshadows all others. \nChandrashekhar (CS) Raman\, Engagement Manager\, IoT Strategy\, Cisco who is currently focused on building the Innovation ecosystem strategy. His 13 years in the technology industry have been in roles of Application Development\, Consulting\, Product Management and Corporate Strategy. His interests include Raspberry Pi projects and political blogging. \n“Internet of Things (IoT) – Where is the Money?” – This talk highlighted the need for innovative business and technical models. \nTop 5 key takeaways from the session: \n1) Analyze business models from the perspective of targeting “control points” (allows disproportionate share of value e.g. platform)\, “network externalities” (users generate more users e.g. facebook) and “virtuous cycle” (self-propogating value system e.g. Twitter: tweets generating more\, value\, tweeters and users) \n2) Fog computing (solutions at the edge of the network) should be considered for “time sensitive” or “mission critical” solutions \n3) IoT Stats 2013: $1.7B funding\, 186 deals\, 30% up YOY\, 75% up on exits\, largely in platforms; Cisco estimates 50B connected devices by 2020\, economic value of 19 trillion added in next decade \n4) Manufacturing and Smart Cities most immediate opportunities in Enterprise space \n5) Key challenges are security and time-sensitive networking. In summary\, IoT Startups focused in a hot space need to pick clever business models relative to the competition. \n 
URL:https://lounge47.in/event/internet-of-things-iot-%d6%a0where-is-the-money-chandrashekhar-raman-manager-of-iot-strategy-cisco-systems/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/cr3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140927T160000
DTEND;TZID=UTC:20140927T180000
DTSTAMP:20260606T110628
CREATED:20140926T221706Z
LAST-MODIFIED:20170403T021525Z
UID:747-1411833600-1411840800@lounge47.in
SUMMARY:LABOUR PAINS....THE ART OF BRAND-PARENTING - Manosh Sengupta\, Marketing Strategist\, Brand-@itude
DESCRIPTION:  \n  \n  \n  \n  \n  \nManosh Sengupta is an independent Brand & Marketing Strategist\, brand-@itude. He describes himself as a “brand parent\, nurturer & mentor”\, having taken brands from “labour to maturity” several times in his 20-year career. He has also served as VP Brand & MarCom\, Reliance Communications Ltd.\, GM Marketing (Brand) at IDEA Cellular Ltd\, VP Starcom\, Sr. Manager MarCom at Tata Cellular Ltd and as Account Director at JWT\, Bates and Grey. \nManosh will use case studies\, and a highly interactive approach to get participants to understand the cornerstones of building brand. \n“Labour Pains…..the Art of Brand-Parenting” was an engaging session where the speaker shared his learnings on Marketing Evolution\, Building of Brand and its value to a business. Key takeaways from the meeting – \n1. Entrepreneurs need to write down to clarify their thoughts – about their Startups – to introspect who they are\, what they do\, and where they can really make a difference \n 2. From this write-up\, founders should construct the essence of their brand and the tenets that define their Startup’s culture – the environment within which the brand gets built \n 3. Who you want to be and how you want to differentiate (price\, innovation etc.) as a brand is a strategic long-term decision that stamps everything else – product\, service\, web-site\, logo etc. \n 4. When you start\, the brand and business may be separate but at some point they may become indistinguishable \n5. Brand is a living form that needs to be parented and nurtured \n 6. In a world full of choices\, customers need to be given a reason to choose you.  \nBrand is what separates you from the crowd and gets you noticed.
URL:https://lounge47.in/event/labour-pains-the-art-of-brand-parenting-manosh-sengupta-marketing-strategist-brand-itude/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/ms3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140920T100000
DTEND;TZID=UTC:20140920T123000
DTSTAMP:20260606T110628
CREATED:20140919T221510Z
LAST-MODIFIED:20170403T021811Z
UID:734-1411207200-1411216200@lounge47.in
SUMMARY:DRIVING SOCIAL CHANGE THROUGH ENTREPRENEURSHIP - Ashok Panikkar\, Director Meta-Culture
DESCRIPTION:  \n  \n  \n  \n  \nAshok Panikkar\, Director\, Meta-Culture – a human engagement studio. His efforts of the last 25 years have been focused on helping people improve their thinking capabilities and by so doing\, helping them engage better with each other. His areas of expertise include – critical and creative thinking\, conflict resolution\, diversity management and participatory democracy. He is an avid reader and collector of books. \nAshok will paint the picture of the status quo and the social challenges that exist\, go beyond what is commonly understood today as social entrepreneurship eg.micro-finance and sketch out the role entrepreneurship could play\, at this point in history to solve the really big problems dogging our society. \n“Driving Social Change Through Entrepreneurship” was an intense session that made the following key points: \n1. Social entrepreneurs must evolve to the point where they understand themselves better in terms of their true motivations – that is when they can be responsible to the people whose lives they impact \n2. Just good intentions are not enough\, and “conscious risks” rather than “calculated risks” lead to more powerful solutions  \n3. Understanding deep context of the problem area is important in order to avoid solutions that create other or bigger problems  \n4. A mindset is required that tools\, skills and expertise be acquired through collaboration and learning\, rather than by relying on expertise gained earlier  \n5.Entrepreneurship could solve social problems faster than governments or organizations\, and the time is right in India today.  \nIn summary\, find your “inner genius” and act\, rather than just be another expert in the landscape..
URL:https://lounge47.in/event/driving-social-change-through-entrepreneurship-ashok-panikkar-director-meta-culture/
LOCATION:Karnataka
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/ap1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140913T160000
DTEND;TZID=UTC:20140913T180000
DTSTAMP:20260606T110628
CREATED:20140912T221244Z
LAST-MODIFIED:20170403T022032Z
UID:725-1410624000-1410631200@lounge47.in
SUMMARY:FINANCIAL (BFSI) SECTOR - OPPORTUNITIES FOR DISRUPTION - Deepak Shenoy - Founder Capital Mind
DESCRIPTION:  \n  \n  \n  \n  \n  \nDeepak Shenoy founder of Capital Mind\, a financial market analytics company\, which provides actionable insights and in-depth analysis of the Indian Capital Markets will be talking about “Financial Sector – Opportunities For Disruption”. He has over 16 years of experience in technology and financial markets. His past has been a rich mix of entrepreneur (founded Moneyoga.com\, Agni Software)\, consultant (iCreate Software)\, Senior Corporate Manager (Estee Advisors\, CEO Flovate Technologies\, CEO Agni Software)\, coder and author. \nWith his overview of the financial sector\, Mr. Shenoy plans to share his perspective on where the opportunities for disruption lie\, and how an entrepreneur can capitalize on them. \n“Financial Sector – Opportunities for Disruption” was a session tailor-made for finance enthusiasts and experts. \nSome key takeaways: \n1. The size of the financial sector in India is relatively small but is growing rapidly relative to any other financial market \n2. There are a number of pain points that need to be addressed \n3. Barriers to entry come in many forms – regulations\, high Capex costs etc – however\, there are ways to lower these barriers with collaborative approaches \n4. Given these trends\, there are great opportunities now more than before\, to bring value propositions into this sector.
URL:https://lounge47.in/event/financial-bfsi-sector-opportunities-for-disruption-deepak-shenoy-founder-capital-mind/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/ds3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140906T160000
DTEND;TZID=UTC:20140906T180000
DTSTAMP:20260606T110628
CREATED:20140905T221034Z
LAST-MODIFIED:20170403T022218Z
UID:717-1410019200-1410026400@lounge47.in
SUMMARY:My [Entrepreneurial] Experiences - Dr. Samartha Raghava Nagabhushanam
DESCRIPTION:  \n  \n  \n  \n  \nDr. Samartha Raghava Nagabhushanam\, CEO & MD of Aseema (that leverages wireless & cloud technologies) and Director of AnalyzResearch (that collates market research) will speak about his entrepreneurial journey. Dr. Nagabhushanam has built several global businesses and also served as President & CEO of SmartSky & MindTree Wireless and Founding MD of Kyocera Wireless India. \nDr. Nagabhushanam will share his two decades of entrepreneurial experience in the telecom industry . \nLast Saturday\, Samartha talked about his entrepreneurial experiences and learnings that were part philosophical\, spiritual and practical. It left entrepreneurs with some simple messages. \n1. Integrity is an important trait that needs to be developed \n2. Increased clarity of vision needs to be achieved in order to keep the fire of passion alive and growing \n3. Clarity can be obtained through paid market research and/or feedback from the entrepreneur community \n4. Identify existing market demand and address it\, rather than anticipate future markets \n5. Keep your burn rate to a minimum.
URL:https://lounge47.in/event/my-entrepreneurial-experiences-dr-samartha-raghava-nagabhushanam/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/srn3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140823T160000
DTEND;TZID=UTC:20140823T180000
DTSTAMP:20260606T110628
CREATED:20140822T220838Z
LAST-MODIFIED:20170403T022405Z
UID:704-1408809600-1408816800@lounge47.in
SUMMARY:Learnings from Scaling - Gunaseelan Radhakrishnan InMobi
DESCRIPTION:  \n  \n  \n  \n  \n  \nGunaseelan Radhakrishnan has experience growing businesses ground-up for leading mobile companies. With a strong focus on ‘Execution’ and belief in ‘Thinking Big’ he has delivered “hockey stick growth” for several businesses over 12 years – InMobi\, OnMobile\, Sify\, Reliance & Honeywell. He was even named ‘Multiplier’ within InMobi as he was known for having delivered the first million dollar account. After an exciting 2.5 year stint with InMobi\, he recently left the company to pursue his own venture in the home improvement space. \nHave a great idea\, got a team together\, struggled with the business packaging and MVP? Got a few customers? Is this enough? How do I scale? These are common phases a Startup goes through and after the initial months of struggle the “multiplier” needs to be brought in – in terms of strategy\, process and perhaps even a team member. Lets learn from Guna and his experiences with scale! \nLast Saturday\, “Learnings from Scaling” imparted the wisdom that great success is within reach if a Startup plans to scale. When the prototype is complete\, and the value of the product has been demonstrated to a few customer prospects\, it is also the right time to think through scale and more importantly\, prepare for it. \nKey takeaways – \n1. Say ‘No’ more often than “Yes” to keep razor focus \n2. Develop a work culture that fosters execution \n3. Set aggressive goals\, however\, be in touch with market forces and rally teams to achieve them \n4. Create good process and a flexible organization rather than rely on ad-hoc measures \n5. Identify star performers and reward with prominence rather than monetary benefits.
URL:https://lounge47.in/event/learnings-from-scaling-gunaseelan-radhakrishnan/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/gu3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140816T160000
DTEND;TZID=UTC:20140816T180000
DTSTAMP:20260606T110628
CREATED:20140815T220628Z
LAST-MODIFIED:20170403T022528Z
UID:693-1408204800-1408212000@lounge47.in
SUMMARY:Skills & Myths of an Innovative Entrepreneur - Sudeendra Koushik\, Speaker Writer Consultant
DESCRIPTION:  \n  \n  \n  \n  \nSudeendra Koushik BE\, MBA in Strategy Management (IIM)\, is a Speaker\, Writer\, Evangelist\, Product Innovation & Development Consultant. He has worked at Trident Microsystems\, NXP Semiconductors\, Philips and BPL in product development and management roles. \nMany Startups aim to change the world\, how many really do? Entrepreneurs are meant to be innovative\, however not all of them do disruptive things. Understanding and discussing the meaning of “innovative” therefore becomes important\, and can result in key elements of differentiation. \n“Skills & Myths of an Innovative Entrepreneur” managed to educate and motivate. Innovation requires the “intuitive mind” and the “rational mind” to work in tandem\, bringing the forces of hard work\, keen observation\, tedious research (reading & experiencing)\, understanding of trends and gaps to identify a problem and re-frame it into one worth solving. This becomes a viable Startup idea. The session also tackled Myths like “You are born innovative”\, “Entrepreneurs are gamblers”\, “Good ideas automatically attract funding” and so on – commonly held beliefs. The most motivating message we were left with – everybody can be innovative\, one just needs to develop the skills and behavior to be that – an innovative entrepreneur.
URL:https://lounge47.in/event/skills-myths-of-an-innovative-entrepreneur-sudeendra-koushik-speaker-writer-consultant/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sk2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140809T160000
DTEND;TZID=UTC:20140809T180000
DTSTAMP:20260606T110628
CREATED:20140808T220343Z
LAST-MODIFIED:20170403T022625Z
UID:683-1407600000-1407607200@lounge47.in
SUMMARY:Startup Ideas ֠Internet Of Things (IoT): A Technologist's Perspective - Dr. Kumar Padmanabh\, Lead Scientist Robert Bosch
DESCRIPTION:  \n  \n  \n  \n  \nDr. Kumar Padmanabh who is the lead scientist/researcher at Robert Bosch. He has made a career in technical evangelism and intrapreneurship in the IoT space and has built 20 prototypes that led to 4 commercial successes. His interests and expertise lie in energy & building automation. He holds a PhD in Sensor Networks from IIT Kharagpur. \nThe presentation will be partly technical and should be of interest to both techies and business-focused entrepreneurs looking to exploit IoT opportunities. \nInternet of Things (IoT) – A Technologist Perspective” presented some interesting case studies where sensors and supporting logic were used to provide beneficial uses to customers interested in reducing their energy needs. Healthcare was also discussed as another area that could deploy IoT technology.
URL:https://lounge47.in/event/startup-ideas-%d6%a0internet-of-things-iot-a-technologists-perspective-dr-kumar-padmanabh-lead-scientist-robert-bosch/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/kp3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140802T160000
DTEND;TZID=UTC:20140802T180000
DTSTAMP:20260606T110628
CREATED:20140801T220114Z
LAST-MODIFIED:20170403T022717Z
UID:671-1406995200-1407002400@lounge47.in
SUMMARY:Angel Investment Insights - Mr. Nagaraja Prakasam\, Angel Investor
DESCRIPTION:  \n  \n  \n  \n  \nNagaraja Prakasam is an Angel Investor and member of the Indian Angel Network (IAN) where he founded “IAN impact”\, a sub-group that focuses on ventures that solve problems of people at the bottom of the pyramid. He is also a mentor at N S Raghavan Centre for Entrepreneurial Learning (NSRCEL)\, and an adviser to Native Lead Foundation. He has also served in several corporate roles and holds a BE from Thiagarajar College\, India and an MBA from San Diego/Kennesaw State University\, US. \nBeyond the Friends and Family round\, early-stage Startups seek funding from Angels. Understanding how the Angel “system” ticks is important so that the Startup knows when to approach this group\, what they look for in the Startup at the funding stage\, and the perspective and role of the Angel investor in the management of the Startup business. \n  \n\n“Angel Investment Insights” were one investor’s opinion about one specific network – Indian Angel Network (IAN). Angel funds and the “quality of money” that they bring is an important aspect for a Startup to consider. \nKey takeaways from the presentation \n1) India has a number of rural and social problems – IAN “Impact”\, a sub group of IAN encourages Startups that address these problems \n2) IAN takes up to 30 % equity for its investments starting at 25lakhs ($40000) \n3) IAN takes 5% equity when it only mentors and does not fund a Startup
URL:https://lounge47.in/event/angel-investment-insights-mr-nagaraja-prakasam-angel-investor/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/np3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140726T160000
DTEND;TZID=UTC:20140726T180000
DTSTAMP:20260606T110628
CREATED:20140725T215925Z
LAST-MODIFIED:20170405T015454Z
UID:662-1406390400-1406397600@lounge47.in
SUMMARY:Successful Apps - The Hygiene Factors - Sudhir Goel\, Director App Mantras
DESCRIPTION:  \n  \n  \n  \n  \nSudhir Goel\, is Director of App Mantras Software\, a mobile-focused software company and MD\, Obsidian Software\, a KPO (Knowledge Process Outsourcing) that provides medical coding and billing services to US healthcare providers. Mr. Goel has also worked in senior leadership positions in Global IT companies both in India & USA. He is an Engineer from Delhi College of Engineering and MBA from the Indian Institute of Management\, Bangalore. \nThough Apps have been around for a few years\, the landscape continues to be a challenge for new entrants as well as seasoned players. This session is yet another opportunity for developers or founders to understand the speaker’s perspectives on what is required to build successful Apps. Please also come prepared to share your experiences or your questions. \nHere are the takeaways from our speaker at last Saturday’s meeting on “Successful Apps – The Hygiene Factors” – \n1) An App idea must serve a specific need\, preferably be a “pain killer” rather than a “vitamin” \n2) Aim to generate revenue. If you plan to be a charity\, get out of the Startup business \n3) Seek feedback from people (not family & friends) using a quick and dirty prototype\, and ensure that the App is intuitive to your audience. Test and Test again  \n4) Keep budgets low\, evaluate your own strengths and skills\, and combine the needs of your business with the right blend of employment and outsourcing  \n5) Fail quickly and cheaply. Have contingencies planned\, pivot or quit if need be\, but quickly  \n6) Founders should recognize that just tech does not sell\, marketing and monetizing Apps is a huge challenge
URL:https://lounge47.in/event/successful-apps-the-hygiene-factors-mr-sudhir-goel-director-app-mantras/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sg3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140719T160000
DTEND;TZID=UTC:20140719T180000
DTSTAMP:20260606T110628
CREATED:20140718T215704Z
LAST-MODIFIED:20170405T015609Z
UID:652-1405785600-1405792800@lounge47.in
SUMMARY:How To Create Breakthrough Innovation Using Design Thinking - Parameswaran Venkataraman CEO Ideo
DESCRIPTION:  \n  \n  \n  \n  \nMr. Parameswaran Venkataraman has over the last 17 years\, worn multiple hats – Interaction Designer\, User Researcher\, Design Director\, Innovation Consultant – at IDEO\, GE Healthcare\, and Sapient. \nAs Director at IDEO\, he led strategic innovation engagements across India\, China and Russia. Mr. Venkataraman’s passion lies in finding design-thinking led solutions for emerging markets\, a task that he has executed for a variety of multi-national clients. He serves as Advisory Board member of Saaf India and has been an Executive Council member at “The Centre for Emerging Market Solutions”\, Indian School of Business\, Hyderabad. \nStartups often discount the importance of Design when building products\, while this could be the difference between having good product and great product. \nMr. Venkataraman will be speaking at Lounge47 on the 19th. of July 2014\, 4pm. Please RSVP via email – (lab247 AT Lounge47 DOT in) or at www.meetup.com/lounge47. \nParam focused on the much used term\, Ԅesign ThinkingԠand made it more understandable to the audience. Design thinking as a mindset and methodology for problem solving\, starts with understanding the user first and adopts specific methods and processes that enable practitioners\, to uncover valuable insights that would not have been visible otherwise. Our key takeaways mirror the phases of Design Thinking and its application 1) Develop empathy for the user\, observing and capturing details of their action and emotion 2) Brainstorm and admit a large number of new ideas. Use discipline to build on ideas 3) Re-frame the problem. Oftentimes the problem is not what you originally thought it was. 4. Adopt rapid prototyping and fail if need be\, but fail cheap. \nFor Startups\, a design centric approach is one that Lounge47 recommends to 1) Overcome any disconnects from market needs and 2) Trim technology features that do not directly contribute to market needs.
URL:https://lounge47.in/event/how-to-create-breakthrough-innovation-using-design-thinking-parameswaran-venkataraman/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/pv3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140719T100000
DTEND;TZID=UTC:20140719T123000
DTSTAMP:20260606T110628
CREATED:20140718T215443Z
LAST-MODIFIED:20170405T015716Z
UID:643-1405764000-1405773000@lounge47.in
SUMMARY:Chaipoint.com - The Power of Execution - Tejus Chandra\, CFO Chaipoint
DESCRIPTION:  \n  \n  \n\n\n  \n\n\n  \nMr. Tejus Chandra is CFO of Mountain Trail Foods\, parent company of Chai Point\, a Chai (tea)-on-call delivery service Startup launched in 2010. Mr. Chandra has also worked at Ernst & Young and Goldman Sachs and holds a CA and IIM degree. \nChaipoint has grown to 19 outlets in Bangalore and 3 in Delhi. From ensuring that the tea tastes just right\, to maintaining the quality for 60 minutes to ensuring delivery within 30 minutes\, Mr. Chandra has a lot to share from this 4-year execution journey. \n\n\n“Chaipoint.com – The Power of Execution” was a session that dissected the Chaipoint case-study – a retail outlet and delivery chain that sells mainly freshly brewed Chai (tea)\, to the white-collared Indian worker. The Startup launched in 2010 and now serves more than 1m cups of tea and adds 3-4 retail outlets a month. The company took a simple\, well-understood concept of “Chai” and achieved it’s current scale through relentless execution.  \nKey takeaways:  \n1) An idea without execution only remains an idea; Intellectualize\, but start executing quickly to enable market validation and fine-tuning  \n2) Aim for profitability right from the beginning \n 3) How quickly you assimilate your learning into your process is also a reflection of your potential scale  \n4) Defining process and detail that can be used to train employees should be a key focus  \n5) Appropriate use of Information Technology and adaptation over time should be a hygiene factor  \n6) Open communication channels with employees and a flatter organization leads to quicker problem resolution as they arise
URL:https://lounge47.in/event/chaipoint-com-the-power-of-execution-tejus-chandra-cfo/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/tc3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140705T160000
DTEND;TZID=UTC:20140705T180000
DTSTAMP:20260606T110628
CREATED:20140704T215228Z
LAST-MODIFIED:20170405T015817Z
UID:633-1404576000-1404583200@lounge47.in
SUMMARY:Leveraging Open Source To Build Startups - Srivibhavan Balaram\, Co-founder & CEO CloudByte
DESCRIPTION:  \n  \n  \n  \n  \nSrivibhavan Balaram\, GM & MD at Vocera Communications India\, has spent over 25 years in the software Industry building servers\, switches and storage systems at HP\, Novell\, Business Objects and AT&T Bell Labs. He was the Founder & CEO of CloudByte\, a storage company with a vision to deliver guaranteed quality of Service in shared (as in cloud) storage. \nOpen Source technology is often leveraged to build the technology backbone faster and cheaper. Since this has an impact on speed-to-market and burn-rate\, these advantages are very important for Startups. However\, understanding the terrain and how to play in it is key. Bring your thoughts and questions to the session so we can better understand how open source can be leveraged to build Startups. \n“Leveraging Open Source To Build Startups” conveyed several important messages to Startups considering Open Source. \n1) Contribute before you consume\, because Open Source is a community-driven model and being part of the family helps you understand its future direction\, a detail which could be important to your Startup  \n2) Contributing to the Open Source pool gives companies\, especially Startups\, extra credibility with customers  \n3) Using Open Source allows you to narrow down and focus on your key challenges\, the net result being that Startups gain time and a good quality crowd-tested foundation \n 4) When used correctly\, investors would regard Open Source-usage as a means to reduce technology and execution risk \n 5) Startups should also consider employing continuous due diligence to ensure that engineering staff follow the intended fit of Open Source within the business.  \n6) Since it has strong licensing clauses\, founders should use Open Source with care – and see if it matches their vision of building the company.
URL:https://lounge47.in/event/leveraging-open-source-to-build-startups-srivibhavan-balaram-co-founder-initial-ceo-cloudbyte/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sb3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140628T160000
DTEND;TZID=UTC:20140628T180000
DTSTAMP:20260606T110628
CREATED:20140627T215016Z
LAST-MODIFIED:20170405T015951Z
UID:626-1403971200-1403978400@lounge47.in
SUMMARY:'Apps ֠- What Not To Do' - Bala Sundara Raman\, Co-founder IdeoPhone.
DESCRIPTION:  \n  \n  \n  \n  \nMr. Bala Sundara Raman\, Co-founder\, Ideophone\, has over 10 years of experience in information extraction and retrieval\, for web & mobile. He has built key products at Yahoo!\, Ziva\, and InMobi before co-founding Ideophone\, a Startup which built mobile apps for commuters. He currently works at Zettata\, a Bangalore /California based next generation e-commerce search Startup. \nToday’s App economy provides a wonderful spring-board for programmers to build companies turning ideas into Apps\, but a vast majority of these Apps fail to get traction. This session is positioned to help sort and discuss the factors that have resulted in failed Apps. \n“Apps – What Not To Do?” described the journey of Ideophone – the Startup with a large vision\, several Apps and a platform that targeted commuters\, gained 120\,000 users\, tackled world markets\, got a lot of press\, but eventually failed. \nSeveral key takeaways\, questions and tips that are especially relevant to App-based Startups. \n1) Developing the App is the easy part\, but is your Startup sufficiently prepared for what comes after?  \n2) Is your vision bigger than the capabilities of the team? Bite only as much as you can chew. \n 3) Do you have a business plan? It is important to go through this exercise upfront and push yourself to address critical aspects that impact your business  \n4) If there is insufficient traction\, pivot and pivot early.  \nThe last slide read “Make mistakes\, but not ours. All the best!”. Well Said!.
URL:https://lounge47.in/event/apps-%d6%a0what-not-to-do-mr-bala-sundara-raman-co-founder-ideophone/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/bsr3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140621T160000
DTEND;TZID=UTC:20140621T180000
DTSTAMP:20260606T110628
CREATED:20140620T214754Z
LAST-MODIFIED:20170405T020213Z
UID:617-1403366400-1403373600@lounge47.in
SUMMARY:Startups - How to Survive the First 3 Years - Tapan Kumar Das\, CEO of iTiffin.in.
DESCRIPTION:  \n  \n  \n  \n  \nTapan Kumar Das\, CEO of iTiffin.in\, and Director & Co-Cofounder of Qua Nutrition. He is a seasoned professional with 15 years experience in the Retail\, E-commerce and Wellness domains\, both in larger companies as well as Startups. Mr. Das was previously CFO of Flipkart \, CFO of Indian Terrain and Founding member of YLG salon & spa. He holds a Chartered Accountant and General Management degree from IIMA. \nSurviving the first year of any Startup is in itself a daunting task; surviving the first three years is even more important as many a reward shows up in this time-frame – join us as Mr. Das shares his experiences and insights. \n\n\n“Startups – How To Survive The First Three Years” was an exceptional talk in its integrity\, honesty and interactivity. The first three years in a Startup’s life presents many challenges and the most powerful weapon an entrepreneur has is – him/her-self. \nKey takeaways: \n1) Challenges come in many different forms – convincing family\, managing finances on a shoe-string budget\, dealing with negativity (sometimes from close friends)\, and choosing investors that match/understand the Startup’s vision.  \n2) Developing a balanced\, street-smart\, sixth-sense driven (instinctive decision-making) personality that can anticipate scenarios and dealing with them with timely action is key to survival.  \n3) Having minimal finances coupled with a positive attitude forces creativity and intellectualization\, and also uncovers new business\nopportunities that are important for survival.
URL:https://lounge47.in/event/startups-how-to-survive-the-first-3-years-tapan-kumar-das-ceo-of-itiffin-in/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/td3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140615T160000
DTEND;TZID=UTC:20140615T180000
DTSTAMP:20260606T110628
CREATED:20140614T214541Z
LAST-MODIFIED:20170405T020355Z
UID:607-1402848000-1402855200@lounge47.in
SUMMARY:Preparing To Be An Entrepreneur While You Study - Prof. B. S. Satyanarayana\, Principal\, R.V. College of Engg\, Bangalore.
DESCRIPTION:  \n  \n  \n  \n  \nProf. B.S.Satyanarayana\, is Principal of R.V. College of Engineering (RVCE)\, Bangalore\, and Professor of Electronics and Communication Engineering. Through his career spanning 29 years\, he has been involved in transforming organizations and managing change. He has worked both in India and abroad (UK & Japan) – with industry\, R& D labs\, Universities & Government agencies. Teaching and guiding students\, research and launching new ventures are some of his many activities. He has initiated Rs. 250cr ($50M) worth of R & D projects\, holds two patents\, has presented at over 200 conferences and published 120 papers. He holds a PhD in Electrical Engineering from Cambridge University\, UK. \nIndia is seeing a surge towards Entrepreneurship\, many of these wannabe entrepreneurs being students. Juggling the pressures of academic life and the desire to start a company is challenging\, and we hope that our speaker will give our audience some tips on how to manage both. \n“Preparing to be an Entrepreneur While You Study” showed that there are a number of opportunities that can be put in place to encourage entrepreneurship within educational institutes in India. It also delved into the cultural and economic barriers in the system\, the limited interest of companies to encourage entrepreneurs\, and the short-term mindsets of both faculty and students; some key reasons that stifle the mood to take on entrepreneurship. Nevertheless\, there is a growing set of entrepreneurs that defy these odds and go on to build companies. As always\, it is passion that fuels such Startups.
URL:https://lounge47.in/event/preparing-to-be-an-entrepreneur-while-you-study-prof-b-s-satyanarayana-principal-r-v-college-of-engg-bangalore/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sn3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140607T160000
DTEND;TZID=UTC:20140607T180000
DTSTAMP:20260606T110628
CREATED:20140606T214322Z
LAST-MODIFIED:20170405T020447Z
UID:598-1402156800-1402164000@lounge47.in
SUMMARY:Apollo Hospitals - The Entrepreneurial Journey - Dr. Umapathy Panyala\, CEO Apollo Hospitals Group
DESCRIPTION:  \n  \n  \n  \n  \n  \nDr. Umapathy Panyala\, CEO\, Apollo Hospitals Group\, Karnataka is our next speaker\, and he plans to run us through the entrepreneurial journey of Apollo Hospitals. His current role entails strategy & execution of the hospital network in Karnataka and developing the US\, Europe and Asia Pacific markets. Dr. Panyala transitioned into management after 10 years of medical practice. He has spent 17 years at Apollo and seen it grow from a modest beginning in 1983\, 150-beds to 8500-beds across 50 hospitals in India and overseas. He has also worked as CEO of Rajiv Gandhi Super Specialty Hospital\, a JV between the Karnataka Government and Apollo Hospitals. He is from the Hyderabad Public School\, has an MBA from Symbiosis University\, Pune and a Masters in Hospital Administration from the National University of Singapore. \nUnderstanding how Apollo Hospitals became a National and International brand in Healthcare is not just interesting to all entrepreneurs\, but we hope it will also provide specific pointers to entrepreneurs who are looking to launch projects in the Healthcare space. \n“Apollo Hospitals – The Entrepreneurial Journey”\, told the story of how this once-upon-a-time Startup launched with a simple goal in mind – to provide quality care in India (a factor assumed to be a hygiene factor out in the west) and built massive hospital infrastructure and reach over 30 years. This Startup leveraged technology\, local infrastructure and other factors to deliver same-quality care at a fraction of what it would cost in most western countries. One amazing fact from the presentation was that Dr. Reddy (founder of Apollo Hospitals) was 52 when he launched his company\, underlining once again that age cannot and should not dissuade the persuit of entrepreneurship. Other key takeaways: 1. “StarTrek” -like medical devices are not science fiction\, they are already here\, and they should be leveraged. 2. “Mindset” of older doctors and patients is the number one challenge for technology adoption. 3. Regulation will always be outdated\, and many minefields cannot be discovered without launching and pushing the envelope.
URL:https://lounge47.in/event/apollo-hospitals-%d6%a0the-entrepreneurial-journey-dr-umapathy-panyala-ceo-apollo-hospitals-group-karnataka/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/up3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140531T160000
DTEND;TZID=UTC:20140531T180000
DTSTAMP:20260606T110628
CREATED:20140530T214114Z
LAST-MODIFIED:20170405T020633Z
UID:592-1401552000-1401559200@lounge47.in
SUMMARY:Internet of Things (IoT) - Areas of Opportunity - Jayraj Ugarkar\, Head\, IoT Center of Excellence\, Infosys Labs
DESCRIPTION:  \n  \n  \n  \n  \nJayraj Ugarkar heads the Internet of Things Center of Excellence in Infosys Labs. His focus is on helping Infosys’ clients identify opportunities\, define solutions and realize benefits from Internet of Things concept. He has been active in the IT and Telecom industry for over 19 years and has worked or consulted for companies like ATT and British Telecom. In addition\, he is the author of “The Essentials of Telecommunications Management”. He holds an MBA degree from John E Simon School of Business St. Louis\, USA and a Bachelor’s degree in Electronics and Communications Engineering from SDM College of Engineering and Technology\, India. \n“Internet of Things (IoT) – Areas of Opportunity”\, provided feedback to entrepreneurs from practical data collected by experts implementing IoT projects. The presentation and discussion addressed the separation of product and process when designing solutions\, the importance of each\, and how smaller entrepreneurs can team with big players who are already in the midst of implementing IoT projects for customer verticals.  \nOther key takeaways:  \n1) Entrepreneurs need to identify an area that is in line with their own skills and passion to develop compelling value  \n2) Opportunities for Startups in India abound\, notably in manufacturing & government and  \n3) IoT holds a great number of opportunities since it is billed as one of the 3 greatest waves in computing after the Personal Computer and Internet revolutions.
URL:https://lounge47.in/event/internet-of-things-iot-areas-of-opportunity-jayraj-ugarkar-head-iot-center-of-excellence-infosys-labs/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/ju1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140524T160000
DTEND;TZID=UTC:20140524T180000
DTSTAMP:20260606T110628
CREATED:20140523T213857Z
LAST-MODIFIED:20170405T021010Z
UID:581-1400947200-1400954400@lounge47.in
SUMMARY:Demystifying Funding for Startups. - Abishek Surendran\, AVP Investments\, Reservoir Capital
DESCRIPTION:  \n  \n  \n  \n  \n  \nMr. Abishek Surendran\, AVP Investments\, Reservoir capital – Exfinity fund. Mr. Surendran has 9 years of experience in Private Equity\, Investment Banking\, Corporate strategy and Software development. He currently leads investments at Reservoir\, a 125 Cr [USD 20 M] VC fund. He holds an MBA from IIM Bangalore and a B.E. from Mumbai University. \nUnderstanding funding is critical for entrepreneurs. How do I fund my startup – friends & family\, seed\, angel or VC funds? What are the implications of choosing one over the other? A startup is confronted by many such small and big decisions and taking informed decisions avoids having to deal with pitfalls later. Also\, understanding the psyche of the investment community is important and this is a great opportunity to get your nagging questions answered. \n“Demystifying Funding for Startups” was an excellent session that sketched the basics of early stage funding. Picking the right “color of money” is important – an investor’s attitude\, risk appetite\, knowledge\, and networks\, amongst others\, add value to the Startup. Likewise\, picking the “wrong” investor could deplete valuable focus\, time\, energy and resources – a misstep Startups should avoid. To keep this session aimed towards early-stage Startups\, the focus rested on FFF (Friends\, Family & Fools)\, Angel and VC fund classes\, and how they differ in terms of goals\, demands and time-frames.
URL:https://lounge47.in/event/demystifying-funding-for-startups-abishek-surendran-avp-investments-reservoir-capital/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/as3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140517T160000
DTEND;TZID=UTC:20140517T180000
DTSTAMP:20260606T110628
CREATED:20140516T213633Z
LAST-MODIFIED:20170405T021120Z
UID:572-1400342400-1400349600@lounge47.in
SUMMARY:Nutrition - Opportunities for Startups - Dr. Swami Subramaniam\, R&D Head Abbott Nutrition India
DESCRIPTION:  \n  \n  \n  \n  \nDr Swami Subramaniam\, head of R&D Abbott Nutrition India\, will be talking about “Nutrition – Opportunities for Startups”. Abott labs is a worldwide leader in diagnostics\, medical devices\, nutrition and pharmaceuticals with a presence in more than 150 countries. Dr. Subramaniam is a medical doctor and a Molecular Pharmacologist (PhD\, U Penn) who has worked in the Indian Pharmaceutical/Lifescience sector since 1995. He has been involved with two Startups\, one as a Founder – Managing Director (Aurigene). \n“Nutrition – Opportunity for Startups” gave an overview of nutrition as an entrepreneurial space and its importance in the future. \nSome key takeaways: \n1) While nutrition products seem to abound\, the general customer sentiment is that these are expensive \n2) Companies that produce these products experience margin pressure despite this customer perception \n3) Unlike pharmaceutical products\, side-effects are completely unacceptable in the nutritional products space \n4) Markets where people consider nutritional products to improve and optimize their quality of life is an interesting area for new startups (this being different from the traditional market segment that uses nutritional supplements to come to par\, per physician’s advise).
URL:https://lounge47.in/event/nutrition-opportunities-for-startups-dr-swami-subramaniam-head-rd-abbott-nutrition-india/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/ss3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20140510T160000
DTEND;TZID=UTC:20140510T180000
DTSTAMP:20260606T110628
CREATED:20140509T213341Z
LAST-MODIFIED:20170405T021237Z
UID:563-1399737600-1399744800@lounge47.in
SUMMARY:Digital Marketing - Strategies for Startups. - Hemant Soreng - Entrepreneur\, Digital Marketing Specialist
DESCRIPTION:  \n  \n  \n  \n  \nHemant Soreng – author\, blogger\, mountaineer\, marathoner\, entrepreneur and Marketing specialist – is our next speaker who will talk about a subject he has spent 16 years perfecting – “Digital Marketing – Strategies for Startups”. His expertise lies in the Internet & Digital domain\, Marketing Communications\, E- commerce\, Web solutions\, Analytics & CRM. In 2000 he co-founded eDeltaC Communications\, a digital agency which he sold to Ogilvy in 2002. He spent the next ten years in leadership positions at several companies and currently consults\, a journey he embarked on in 2012. He also serves as guest faculty at various Business Schools\, as a speaker at multiple forums and as an advisor of Startups. He holds a degree in engineering from DCE (Delhi College of Engineering) and an MBA from IIM Bangalore. \n“Digital Marketing – Strategies for Startups” was a broad topic. In contrast to traditional methods\, Digital Marketing promises to significantly reduce cost of reaching customers. \nKey takeaways – \na) A careful assessment of the needs of the business is required to pick the right Digital tools \nb) Social Media is only one of many tools out there \nc) Startups need to take an iterative approach of experimenting and measuring results until the right results are achieved \nd) Accept that there is no silver bullet to leveraging Digital Media.
URL:https://lounge47.in/event/digital-marketing-strategies-for-startups-hemant-soreng-entrepreneur-digital-marketing-specialist/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/hs1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
END:VCALENDAR