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X-WR-CALDESC:Events for Lounge47
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BEGIN:VEVENT
DTSTART;TZID=UTC:20151212T180000
DTEND;TZID=UTC:20151212T193000
DTSTAMP:20260606T093914
CREATED:20151211T232559Z
LAST-MODIFIED:20170401T034047Z
UID:1000-1449943200-1449948600@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Founder\, Dr. Arjun Rao Syncremedies
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups \nAllopathy\, Ayurveda and Homeopathy doctors work together via an online consultation session to find the best solution for the patient. Dr. Arjun brings this unique integrative medicine solution – Syncremedies. \n\nwww.syncremedies.com\nwww.facebook.com/syncremedies \nDr. Arjun has studied and worked in India and the US. He completed his MBBS in Davangere\, surgical training at St John’s & Apollo hospital and an MBA in Boston. He has led initiatives to improve healthcare at Massachusetts General Hospital\, Boston and Stanford Hospital\, California. \n#integrativemedicine \nLounge47’s BANNER YOUR STARTUP and VALIDATE MY IDEA sessions take place every Saturday @7pm. They are designed to provide powerful feedback to Entrepreneurs.
URL:https://lounge47.in/event/banner-your-startup-syncremedies-founder-dr-arjun-rao/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/dec12-3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20151212T170000
DTEND;TZID=UTC:20151212T193000
DTSTAMP:20260606T093914
CREATED:20151211T232349Z
LAST-MODIFIED:20170401T034200Z
UID:993-1449939600-1449948600@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Founder Siddharth H.K - The Highwall
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nSiddharth presented his Startup\, TheHighWall – an ecommerce wallpaper design store that aims to transform homes into spaces that better reflect your personality. Project execution is included. All you need to do is click and pay. \n\nhttp://thehighwall.com/ \nLounge47‘s BANNER YOUR STARTUP and VALIDATE MY IDEA sessions take place every Saturday @7pm. They are designed to provide powerful feedback to Entrepreneurs.
URL:https://lounge47.in/event/banner-your-startup-thehighwall-founder-siddharth-h-k/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/dec12-11.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20151205T170000
DTEND;TZID=UTC:20151205T193000
DTSTAMP:20260606T093914
CREATED:20151204T233257Z
LAST-MODIFIED:20170401T034234Z
UID:1020-1449334800-1449343800@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Founder\, Murali Narasimha & Web Engineer\, Nishanth Ganga - Fortunepillars
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nMurali and Nishanth presented Fortunepillars – an online real estate portal. The plan is to list properties by geo-location searchable by common factors as well as vaastu elements. Murali aims to target B and C class towns as well. \nThe website is ready to go and the Startup is currently looking for entrepreneurs to join their existing team of 10 members. \nWebsite: www.fortunepillars.com \nLounge47‘s BANNER YOUR STARTUP event takes place every Saturday @7pm and is designed to help entrepreneurs get feedback\, early adopters\, or simply get the word out. May the best Startup win!
URL:https://lounge47.in/event/banner-your-startup-fortunepillars-founder-murali-narasimha-web-engineer-nishanth-ganga/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/dec5-2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20151205T170000
DTEND;TZID=UTC:20151205T193000
DTSTAMP:20260606T093914
CREATED:20151204T232918Z
LAST-MODIFIED:20170401T034353Z
UID:1011-1449334800-1449343800@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Founder Gopinath Bandari - Playcer
DESCRIPTION:  \n  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nGopinath presented Playcer – an online badminton\, tennis and squash court discovery and booking App – that is looking at building a social network around making sport enjoyable. \nGopinath is an MBA graduate from IIM Ahmedabad\, and Btech from NIT\, Warangal and has recently completed a stint as Associate VP with OYO rooms. \nApp download: https://goo.gl/JP6V4Q\nWebsite:www.playcer.in/ \nLounge47‘s BANNER YOUR STARTUP event takes place every Saturday @7pm and is designed to help entrepreneurs get feedback\, early adopters\, or simply get the word out. May the best Startup win!\nRSVP for event @ meetup.com/lounge47/
URL:https://lounge47.in/event/banner-your-startup-playcer-founder-founder-gopinath-bandari/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/dec5-11.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150926T170000
DTEND;TZID=UTC:20150926T193000
DTSTAMP:20260606T093914
CREATED:20150925T233532Z
LAST-MODIFIED:20170401T034512Z
UID:1031-1443286800-1443295800@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Founder Kiran Kumar Mandhadi - Findspace
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nKiran presented FindSpace – a platform that lists available short-term rental space within an existing shop. From a section of a shop\, a kiosk or just a wall – FindSpace aims to make renting these easy and hassle free. While attractive to the professional\, small business or entrepreneur\, it also helps existing retail businesses offload their high rents through sharing. \nKiran founded FindSpace with his friend of 17 years and business partner\, Krishna Kumar Madhariwar. Kiran is not new to entrepreneurship\, having run his family business at the age of 19. He has studied\, lived and founded a business in the US. Krishna is an IIT Madras graduate and has worked at several technology Startups and Microsoft. \nWebsite: www.findspace.in \nLounge47‘s BANNER YOUR STARTUP event takes place every second Saturday @7pm and is designed to help entrepreneurs get feedback\, early adopters\, or simply get the word out. May the best Startup win!
URL:https://lounge47.in/event/banner-your-startup-findspace-founder-kiran-kumar-mandhadi/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sep26-2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150920T170000
DTEND;TZID=UTC:20150920T193000
DTSTAMP:20260606T093914
CREATED:20150919T233752Z
LAST-MODIFIED:20170401T034541Z
UID:1041-1442768400-1442777400@lounge47.in
SUMMARY:VALIDATE MY IDEA - Founders Devleena Neogi & Deepak - Gingercup
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nDevleena and Deepak presented their Startup\, GingerCup\, that offers Marketing an innovative new way to advertise/get their messages out – printed on paper coffee cups. \nGingerCup capitalizes on a coffee drinkers captive attention span between sips. \nSo if you are a business wanting to offer coupons\, increase traffic to your website or simply communicate brand\, Gingercup offers to reach your target group in offices around town. \nIf you have constructive comments or would like to join the team in their efforts get in touch. \nWebsite; www.gingercup.com \nLounge47‘s VALIDATE MY IDEA takes place every other Saturday @7pm and is designed to help entrepreneurs get early feedback as well as communicate to a wider audience.
URL:https://lounge47.in/event/validate-my-idea-gingercup-founder-devleena-neogi-deepak/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sep20-2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150912T180000
DTEND;TZID=UTC:20150912T193000
DTSTAMP:20260606T093914
CREATED:20150911T234025Z
LAST-MODIFIED:20170401T034635Z
UID:1049-1442080800-1442086200@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Founder\, Kiran Peddikuppa - Apps Vigildroid & Plattr
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nKiran presented two Apps – Vigildroid\, a security app for your phone using SMS and Plattr a restaurant search app that allows users browse through visuals of menu items. Kiran has an MS Computers from New Hampshire University and 15 years work experience in the IT field. \nIf you leave your phone someplace\, Vigildroid helps you lock it remotely using SMS.\nLooking for some sumptuous Palak Paneer? Use Plattr to locate restaurants serving it in your neighborhood. \nVigildroid Download : http://tinyurl.com/p2ej9hr\nPlattr download: http://tinyurl.com/oy5ndd2 \nTry the apps and give Kiran feedback. Help an entrepreneur! \nLounge47’s BANNER YOUR STARTUP event takes place on Saturday every other week @7pm and is designed to help entrepreneurs get feedback\, early adopters\, or simply get the word out. May the best Startup win!
URL:https://lounge47.in/event/banner-your-startup-apps-vigildroid-plattr-founder-kiran-peddikuppa/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sep12-2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150912T170000
DTEND;TZID=UTC:20150912T193000
DTSTAMP:20260606T093914
CREATED:20150911T234435Z
LAST-MODIFIED:20170401T034718Z
UID:1064-1442077200-1442086200@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Founders Dhaarini V & Likhith Suresh - Zoosh
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nDhaarini and Likhith presented their Startup – Zoosh – that caters to all delivery needs! \nZoosh is currently operational in Bangalore. There is no delivery task that is too small – be it your keys\, smartphone or important documents – Zoosh founders are willing to take it on. Zoosh plans to service both B2B and B2C needs. \nHelp this team get the word out. Website: http://zoosh.delivery/ \nLounge47’s BANNER YOUR STARTUP event takes place on Saturday every other week @7pm and is designed to help entrepreneurs get feedback\, early adopters\, or simply get the word out. May the best Startup win!
URL:https://lounge47.in/event/banner-your-startup-zoosh-founders-dhaarini-v-likhith-suresh/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sep12-4.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150829T170000
DTEND;TZID=UTC:20150829T193000
DTSTAMP:20260606T093914
CREATED:20150828T235043Z
LAST-MODIFIED:20170401T034843Z
UID:1079-1440867600-1440876600@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Sugat S - Sneakshop
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nSugat presented his Startup – Sneakshop – trial in a store\, shop online\, buy smart ! Sneakshop merges the power of offline with online when shopping for clothes. The young Startup has two founders – Sugat and Jessy. \nThe power of Sneakshop is in its simplicity. It has an android app (link below) that combines the offline advantage of touch and feel and the ability to trial with the online benefit of deals. It currently applies to the apparel vertical. \nApp download: http://tinyurl.com/nslxgru\nSneakshop facebook Page: http://tinyurl.com/pkme5o3 \nPlease provide this young team with help and feedback. \nLounge47‘s BANNER YOUR STARTUP event takes place on Saturday every other week @7pm and is designed to help entrepreneurs get feedback\, early adopters\, or simply get the word out. May the best Startup win!
URL:https://lounge47.in/event/banner-your-startup-sneakshop-sugat-s-sneakshop/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/aug29th3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150815T180000
DTEND;TZID=UTC:20150815T193000
DTSTAMP:20260606T093914
CREATED:20150814T235431Z
LAST-MODIFIED:20170401T034942Z
UID:1085-1439661600-1439667000@lounge47.in
SUMMARY:BANNER YOUR STARTUP - Harshal Chaudhari\, Encashea
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nHarshal presented his Startup – EnCashea – an online on demand scrap collection company. It converts trash lying around your house into instant cash. The startup opens for bookings via their app this weekend.The other two founders are – Rahul Jaiswal and Priyank Jain. Harshal from IIT Madras and Priyank from IIT Kharagpur take care of Marketing & Ops and Rahul from IIT Kanpur takes care of Tech.\nWebsite: http://encashea.com
URL:https://lounge47.in/event/banner-your-startup-encashea-harshal-chaudhari-encashea/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/aug15th.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150801T180000
DTEND;TZID=UTC:20150801T193000
DTSTAMP:20260606T093914
CREATED:20150731T235642Z
LAST-MODIFIED:20170401T035022Z
UID:1088-1438452000-1438457400@lounge47.in
SUMMARY:BANNER YOUR STARTUP - RIME\, Girish Nayak\, Shubhajit Saha
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nGirish and Shubhajit presented their Startup – rime – that showcases a users digital persona\, all in one place. Be it a post\, photo or video on Facebook or Twitter\, you can view it at Rime. Rime creates a unique identity for each user. It allows them to plug their content from other social media sites into one timeline – on rime. Users could grow followers as well as attach multiple social media accounts. Rime is currently in beta. Check them out at https://rime.co and feedback. \nSeveral other Startups presented. \nLounge47’s BANNER YOUR STARTUP event takes place every two weeks on Saturday @7pm and is designed to help entrepreneurs get feedback\, early adopters\, or simply get the word out.
URL:https://lounge47.in/event/banner-your-startup-rime-girish-nayak-shubhajit-saha/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/august1-2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150718T180000
DTEND;TZID=UTC:20150718T193000
DTSTAMP:20260606T093914
CREATED:20150718T005256Z
LAST-MODIFIED:20170401T035130Z
UID:1098-1437242400-1437247800@lounge47.in
SUMMARY:BANNER YOUR STARTUP - LINKSMART TECHNOLOGIES\, Ashish Anand\, Linksmart Technologies
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entrepreneurs and Startups. \nAshish Anand presented Linksmart Technologies – a Startup that offers a smart label + app solution. It aims to increase security of packages in transit by detecting tampering. \nThe Startup\, founded in 2013\, reports patents for its technology\, successful completion of a pilot and readiness to scale. \nMore at linksmart.in/ \nLounge47’s BANNER YOUR STARTUP event takes place every two weeks on Saturday @7pm and is designed to help entrepreneurs get feedback\, early adopters\, or simply get the word out.
URL:https://lounge47.in/event/banner-your-startup-linksmart-technologies-ashish-anand-linksmart-technologies/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/july18th3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150711T180000
DTEND;TZID=UTC:20150711T193000
DTSTAMP:20260606T093914
CREATED:20150711T005516Z
LAST-MODIFIED:20170401T035245Z
UID:1107-1436637600-1436643000@lounge47.in
SUMMARY:VALIDATE MY IDEA - Alok Mehrotra\, Rooshti.
DESCRIPTION:  \n  \n  \n  \n  \n“Validate My Idea” is a session where entrepreneurs present their ideas and seek audience questions and feedback. \nThis process should take founders to the next milestone in their journey\, faster than planned. \nWrite to [masked]\, introduce yourself (brief bio or linkedin profile please) and give us a brief outline of what you will be talking about. \nRooshti is a Startup building an interior decoration visualization app aimed at Home owners and stores buying/selling home furnishings. Also\, encourages adoption by builders\, architects and interior decorators. \nRooshti is looking for co-founders and key team members. Your feedback can help Rooshti on its onward journey. \nLounge47s’ VALIDATE MY IDEA session takes place every two weeks\, Saturdays @7pm. It is designed to not only help entrepreneurs get feedback on their ideas\, advertise their needs be it cofounders or team\, but to give them the opportunity to promote their idea to the Lounge47 ~5000 strong community and beyond.
URL:https://lounge47.in/event/validate-my-idea-alok-mehrotra-rooshti/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/july11th2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150704T180000
DTEND;TZID=UTC:20150704T193000
DTSTAMP:20260606T093914
CREATED:20150704T010059Z
LAST-MODIFIED:20170401T035336Z
UID:1128-1436032800-1436038200@lounge47.in
SUMMARY:BANNER YOUR STARTUP - USED2USEFUL - Srinidhi GS\, Used2Useful
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entreprenurs and Startups. \nSrinidhi shared the idea behind the startup Used2Useful. The Startup collects newspapers\, books\, etc values them and provides customers with new books in exchange – a modern day barter system. The startup’s aims are two fold – structure the collection and disposal of old paper and encourage the reading of books. Books on offer are not just in English but in regional languages as well. \nPlease provide constructive feedback that could help Used2Useful on their onward journey. http://www.used2useful.in/ \nLounge47’s BANNER YOUR STARTUP event takes place every two weeks on Saturday @7pm and is designed to help entrepreneurs get early adopters\, feedback or simply get the word out through the ~5000 strong community and beyond.
URL:https://lounge47.in/event/banner-your-startup-used2useful-srinidhi-gs-used2useful/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/july4th2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150704T160000
DTEND;TZID=UTC:20150704T180000
DTSTAMP:20260606T093914
CREATED:20150704T005857Z
LAST-MODIFIED:20171029T234205Z
UID:1115-1436025600-1436032800@lounge47.in
SUMMARY:BANNER YOUR STARTUP - COINSECURE - Vivek K\, Coinsecure.
DESCRIPTION:  \n  \n  \n  \n  \n“Banner Your Startup” is a forum for Startup teams to communicate their vision\, product and ideas to the Lounge47 community and beyond – to give your Startup that dose of publicity so others can get the buzz going. \nWe would like this to be your forum to speak and have others listen to your journey\, learnings\, ideas and anything else you can share that can benefit entreprenurs and Startups. \nVivek K presented Coinsecure – a Startup that offers a 24/7 realtime Bitcoin trading platform where you can buy\, sell & accept Bitcoin. Coinsecure was founded by Mohit Kalra and Benson Samuel. \nPlease provide constructive feedback that could help Coinsecure on its onward journey. https://coinsecure.in/ \nLounge47’s BANNER YOUR STARTUP event takes place every two weeks on Saturday @7pm and is designed to help entrepreneurs get early adopters\, feedback or simply get the word out through its ~5000 strong community and beyond.
URL:https://lounge47.in/event/banner-your-startup-coinsecure-vivek-k-coinsecure/
LOCATION:Karnataka
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/july4thv3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150627T180000
DTEND;TZID=UTC:20150627T193000
DTSTAMP:20260606T093914
CREATED:20150627T010138Z
LAST-MODIFIED:20170401T035608Z
UID:1122-1435428000-1435433400@lounge47.in
SUMMARY:VALIDATE MY IDEA - Abhishek Jain\, Snyft .
DESCRIPTION:  \n  \n  \n  \n  \n“Validate My Idea” is a session where entrepreneurs present their ideas and seek audience questions and feedback. \nThis process should take founders to the next milestone in their journey\, faster than planned. \nThose interested in presenting\, write to [masked]\, introduce yourself (brief bio or linkedin profile please) and give us a brief outline of what you will be talking about. \nAbhishek Jain shared his idea at the VALIDATE MY IDEA session this Saturday. Snyft\, is a Startup he founded along with his colleagues Sudhanshu Rai and Mohit Delhiwala and friends Priyanka Khanadali and Stayandera Singh. \nSnyft aims to help shoppers “discover new and amazing places to shop – be it online or offline” via their App. Check out their facebook page at goo.gl/honDDa and follow their journey towards launch. \nPlease query/provide constructive feedback here below to help Abhshek and his Startup in their onward journey. \nVALIDATE MY IDEA is a session that takes place every two weeks on Saturday @7pm and is designed to not only help entrepreneurs get feedback on their ideas but to give them the opportunity to promote their idea to the Lounge47 ~5000 strong community and beyond.
URL:https://lounge47.in/event/validate-my-idea-abhishek-jain-snyft/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/june27thab2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150627T180000
DTEND;TZID=UTC:20150627T193000
DTSTAMP:20260606T093914
CREATED:20150627T005700Z
LAST-MODIFIED:20170401T035643Z
UID:1109-1435428000-1435433400@lounge47.in
SUMMARY:VALIDATE MY IDEA - Jai Kiran Sugumar\, Click On Fish.
DESCRIPTION:  \n  \n  \n  \n  \n“Validate My Idea” is a session where entrepreneurs present their ideas and seek audience questions and feedback. \nThis process should take founders to the next milestone in their journey\, faster than planned. \nThose interested in presenting\, write to [masked]\, introduce yourself (brief bio or linkedin profile please) and give us a brief outline of what you will be talking about. \nJai Kiran shared his idea at the VALIDATE MY IDEA session this Saturday. Click On Fish\, is a Startup he founded along with Dayalan and Channa – all three with retail and grocery experience. \nClick on Fish aims to organize fresh fish delivery and ease the hassles for customers – lack of hygiene\, unpredictable freshness\, fluctuating price\, and inconvenience. Their current focus is Bangalore. Innovative packaging that keeps fish at 4 degrees\, alliances with existing players like Grofers (an on-demand\, hyper-local delivery Startup) small attractive fish outlets\, home delivery and tech solutions – they plan to use a low capex approach to fresh food delivery. \nPlease provide constructive feedback here below to help Jai Kiran and his Startup in their onward journey. Also\, the next time fish is on the menu make sure you give this Startup a chance!\nhttp://tinyurl.com/py6j97r \nVALIDATE MY IDEA is a session that takes place every two weeks on Saturday @7pm and is designed to not only help entrepreneurs get feedback on their ideas but to give them the opportunity to promote their idea to the Lounge47 ~5000 strong community and beyond.
URL:https://lounge47.in/event/validate-my-idea-jai-kiran-sugumar-click-on-fish/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Validate My Idea or Startup
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/june27th1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150620T160000
DTEND;TZID=UTC:20150620T180000
DTSTAMP:20260606T093914
CREATED:20150620T005343Z
LAST-MODIFIED:20170331T051410Z
UID:1099-1434816000-1434823200@lounge47.in
SUMMARY:BUILDING MINIMAL VIABLE PRODUCT (MVP) - Nagaraj Nagabushanam\, Director Product Management\, Mobstac.
DESCRIPTION:  \n  \n  \n  \n  \nNagaraj Nagabushanam\, Director Product Management\, Mobstac – a Bangalore-based Startup founded in 2009\, offering an iBeacon proximity-Marketing and Analytics platform. Nagaraj is a seasoned professional – a journalist turned digital content innovator turned product manager. He has taken a range of products – print\, apps\, websites – from idea to MVP and beyond. Some of his past roles have included Vice President – Digital Media at a Startup\, Senior General Manager – New Media\, The Hindu Group and Senior Assistant Editor – Business Line\, Kasturi & Sons\, Ltd. Nagaraj holds an MBA\, Finance\, Bharathiar University and B. Com.\, Commerce & accounting\, RKM Vivekanada College. \n  \nNagaraj Nagabushanam used several examples to illustrate and elaborate on the important points that entrepreneurs should bear in mind while Building Minimal Viable Product (MVP):\n1. Minimal Viable Product (MVP) is different things to different people. A definition: “MVP is that version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort” \n2. Its roots lie in the lean startup philosophy which is about preventing waste \n3. Basically\, the MVP process allows teams to experiment\, validate or invalidate a specific hypothesis. Its focus is on learning\, not scaling \n4. How does one know what to build as part of MVP? Startup teams need to intellectualize the idea in great detail; this set then needs to be reduced down to the essence – what is the minimum that is required to be built to communicate the core of the product to potential stakeholders. Focus is key. Stay with the necessary \n5. Should one write code? Only if there is no better way to validate your hypothesis \n6. It is important to note that there is no set formula. Each Startup is unique and needs to work out its own specifications \n7. The powerful feedback received during this process allows Startups to better plan – be it further product features\, resources\, Strategy\, Marketing & Sales\, supporting services etc. \n8. Customer demands may be many\, however Startups need to pick carefully\, the few that need to be executed now \n9. It also helps prevent a situation of over committing resources to a product without a picture of customer demand and usability \n10. Launching an MVP may result in surprising results. The product may be built with a specific Target group in mind\, however a whole new group of customers might adopt it. Or\, one set of stakeholders might be very enthusiastic about the product\, however the stakeholder group that would potentially pay for it may not jump on board \n11. Detailed planning and execution of MVP is therefore an important exercise that Startups should take on early in their journey \n12. This way a Startup ensures that it is not just building any product\, but a product that customers want. Ensuring that customers continue to use teir devices way after purchase is bigger challenge.Good design and practically are key.
URL:https://lounge47.in/event/building-minimal-viable-product-mvp-nagaraj-nagabushanam-director-product-management-mobstac/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/june20th3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150606T160000
DTEND;TZID=UTC:20150606T180000
DTSTAMP:20260606T093914
CREATED:20150606T005015Z
LAST-MODIFIED:20170401T035923Z
UID:1093-1433606400-1433613600@lounge47.in
SUMMARY:BUILDING TECHNOLOGY - Bhaktha Keshavachar\, Founder & CTO of Ezetap & Satheesh Babu Vattekkat\, Chief Architect\, Ezetap.
DESCRIPTION:  \n  \n  \n  \n  \nBhaktha Keshavachar\, Founder & CTO of Ezetap and Satheesh Babu Vattekkat\, Chief Architect at Ezetap\, a mobile payment Startup launched in 2011. \nBhaktha also founded Antargata Infotech in 2009\, a Startup offering security products to the IT industry. His past roles have included Engineering Manager – Intel Corp\, Staff Architect – Intel\, Software engineer – Sharp Laboratories of America. He holds an MS\, Wireless Communication\, Computer Architecture from Arizona State University. \nSome of Satheesh’ past roles include – VP Engineering – Ezetap\, Senior Manager\, Software Engineering IBM\, India Software Labs / Sterling Commerce\, and Manager\, Software Development – Accelrys India. He holds a B.Tech Electronics & Communication\, National Institute of Technology\, Calicut. \nBhakha’s expertise lies in hardware\, Fintech and security while Satheesh is an expert in App and server. Given this combination of speakers\, please take the opportunity to have your technology questions answered. RSVP’s are mandatory. \nBhakha’s session “Building Technology – Hardware\, Apps\, Cloud – Ezetap” provided many insights and learnings in the mobile payments ( includes organizations that store\, process\, and transmit cardholder data) vertical . \n1.US data point: Mobile payments is set to grow from $52b in 2014 to $142b by 2019 \n2. Status: Apple Pay has pushed awareness. Google’s Android Pay and Paypal are worthy players in this space. Google Wallet (2011) is moving to peer to peer money transfer very similar to Square Cash. Problems with Mobile Wallet can be attributed to the challenges around “a technology in search of a problem” \n3. Status\, Square: The six year old Startup has moved from being a producer of hardware that enables card swiping with the mobile phone\, to offering broader services to small and medium size businesses \n4. India data points: 1.5m payment terminals\, 150K ATMs\, 400m+ cards\, 940m+ mobile phones. Gating factor is the unbanked or underbanked population. Government / institutional efforts focus on financial inclusion to target the – 40-50% of India’s 1.2b \n5. Key facets of focus required – flexibility\, security\, trust enabling\, standardization\, ease of integration & deployment\, low cost\, continuously improving speed\, possibility for offline & online transactions (due to unpredictable broadband) \n6. Stakeholders: Success of such a product depends on buy in from various groups – customers that require to switch from traditional methods to e-payment\, compatibility with smart mobile devices\, govt/citizen service providers\, merchant systems. mobile carriers\, retailers \n7. Barriers to entry: a) domain knowledge b) Talent – design\, engineering and domain experts \n8. Early focus: a) capital b) expertise in components c) building contacts d) early recognition that producing to volume throws up new problems e) learn process first hand by spending time at factory \n9. Attitude required: a) ability to do things from first principles (selling a third party product is also an option) b) patience to take product from inception to design to manufacture c) ability to listen and incorporate customer feedback d) ability to convince vendors e) drive to learn everything\, yourself f) experimental g) go back to college books if necessary\, to really understand \n10. Regulatory: a) cornerstones of software b) certifications required c) financial industry practices: interfaces with systems\, encryption\, long data requirements\, signatures saved \n11. Solving Regulatory Hurdles: a) divide & rule:compartmentalize card data processing & storage – these don’t change often\, have a clear path for this\, do all the controls and code specification for this\, even at the expense of duplication b) over engineer security – to keep existing legacy controls satisfied\, set expectations on data accessibility right from the start c) discipline – invest in automated code checks\, log scans \n12. App: 1) keep it thin b) consider SDK c) enable offline capability d) compile time configurability vs run time configuration e) build app code generator \n13. Server: a) componentization – several components\, scale horizontally b) make every value a configuration option – take a position on default\, could be overridden by customer c) every completion is an event – helps to integrate customer systems d) every step in every flow should plug-out \n14. How to get there: a) build and train a team b) prototype\, prototype\, prototype c) Over design for eventualities in the future. In summary\, the core lessons – one cannot predict what the customer wants\, anything can fail\, attaching security later is hard – build it in early.
URL:https://lounge47.in/event/building-technology-bhaktha-keshavachar-founder-cto-of-ezetap-satheesh-babu-vattekkat-chief-architect-ezetap/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/june6th2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150523T160000
DTEND;TZID=UTC:20150523T180000
DTSTAMP:20260606T093914
CREATED:20150522T234854Z
LAST-MODIFIED:20170401T040158Z
UID:1069-1432396800-1432404000@lounge47.in
SUMMARY:THE BUSINESS OF FASHION - CLICK OR MORTAR - Vivek Sandhwar\, Asst. Business Head\, U.S. Polo Association
DESCRIPTION:  \n  \n  \n  \n  \nVivek Sandhwar\, Asst. Business Head\, U.S. Polo Association.  Vivek’s expertise lies in Product Design\, Product & Brand Management and Sales. His past roles have included Category Manager Levi’s Sykes – Levi Strauss & Co\, Designer – Madura Garments and Designer – Levi Strauss & Co. \nThis session aims to discuss the pros and cons of Ecommerce versus Brick & Mortar retail while simultaneously addressing how to build a Fashion brand. Join us for what is set to be an interesting discussion. \nVivek Sandhwar’s session “Business of Fashion – Click or Mortar” was highly interactive and touched upon – I. Fundamentals II. Trends and III. India insights. Here are the key lounge47 take aways: \nI: \n1.The Fashion business attracts many but rewards few \n2. The business of Fashion is not all glamor\, it can be tedious \n3. It is about one simple thing – making the customer look and feel fantastic \n4. Fashion is visual and emotional – triggering those magical processes between eye and brain \n5. Your concept should articulate why customers would buy – is it for design\, price\, or the dream? Who are you designing for and why? Are you addressing customer psychology\, emotional needs and how customers relate to clothing? \n6. Customers have two filters when making a buying decision – rational and emotional \n7. Some options: set up a) a factory b) wholesale business c) retail store d) rack business (e.g. Brand Factory) e) intelligent solutions f) ecommerce g) departmental store h) fashion school \n8. Decision points: Brand or aggregator? Luxury brand\, luxury for the masses (Zara)\, or mass market\, brand or non brand? \n9. Key: Ensure quality production capabilities upfront. If budget permits\, hire an experienced production manager \nII: \n1. Omnichannel Retail: The new buzzword – be wherever people shop – stores\, phones\, tablets or desktops \n2. Ecommerce & Brick and Mortar: The reverse has been a trend\, but now online companies are moving towards brick and mortar e.g. Bonobos through “Guideshops” – minimal inventory\, clerks assisting with online order\, home delivery. Amazon and Mumbai-based PepperFry\, also experimenting \n3. Mobile: Shopping\, increasing exponentially. Myntra switched to 100% app \n4. Customer behavior: Omnichannels changing how customers search\, research\, explore (also physically) and finally buy – new buying habits evolving \n5. Retailers\, focusing on providing customers with a unique brand experience \nIII: \n1. Fashion industry in its infancy. It is the second fastest growing online segment after electronics\, only more lucrative. \n2. Online\, currently accounts for 1% of the 43b fashion\, accessories and footwear market. Set to drive 35% of ecommerce by 2020 \n3. India Fashion Week gaining recognition as an international platform \n4. Top apparel brands are Madura Garments\, Arvind Mills\, Provogue Zodiac Clothing\, and Raymonds. Also\, Indian designers are gaining recognition locally and internationally . Myntra (2007) and Jabong (2012)\, the poster boys of online fashion have grown – 558% and 11\,000% respectively in 3 years. Amazon fast becoming a contender in fashion \n5. Ecommerce companies have begun to reduce discounts 6. Some growth drivers: a) Tier II and III demand b)cash on delivery (COD) practice c) discounts offered d) ability to return unsuitable goods e) increasing Smart phone and internet penetration. In summary\, growth in the Indian fashion industry is ensured\, opportunities abound. The concepts of brick and mortar\, ecommerce are in flux and evolving. Likely to see more winning innovative Click and Mortar concepts.
URL:https://lounge47.in/event/the-business-of-fashion-click-or-mortar-vivek-sandhwar-asst-business-head-u-s-polo-association/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/fb_5-1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150523T160000
DTEND;TZID=UTC:20150523T180000
DTSTAMP:20260606T093914
CREATED:20150522T234418Z
LAST-MODIFIED:20170401T040316Z
UID:1060-1432396800-1432404000@lounge47.in
SUMMARY:DESIGNING FOR WEARABLES - Amit Patil\, Senior Designer\, Honeywell Aerospace.
DESCRIPTION:  \n  \n  \n  \n  \nAmit Patil\, Senior Designer\, Honeywell Aerospace. He has worked on UI/UX of Cabin Management Systems\, Cockpit Traffic displays and Wearables. Some of his past roles have included\, User Experience Professional/ Information Architect\, IBM and Interface Designer/Software Tester\, MAQ Software. Amit has also been an entrepreneur. He has a post graduate degree in Design\, Software & User Interface Design from the National Institute of Design and a Bachelor of Engineering\, Computers from the University of Mumbai. \nThis talk is set to address UI/UX for Wearables\, Wearable technology and Industrial Design. \nAmit Patil’s session – “Designing For Wearables” – highlighted several relevant points that require to be considered. Here are the Lounge47 key take aways: \n1. Wearables (body-borne computers) come in different form factors – glasses\, wristbands\, earphones\, jackets\, rings\, contact lenses\, thumb nail (nailO) and nanosensors housed inside the human body. They serve a variety of purposes – fitness \, fashion\, data-driven healthcare etc. Pick a suitable form factor and purpose \n2. Market/Trends: a. Worldwide market forecast – 45.7m units shipped (2015) to 126.1m (2019) b. Higher growth for Smart wearables (run third party Apps)\, as compared to basic wearables c. Fitness bands\, leading the market today\, are dropping prices. Market moving towards “higher-priced devices with greater functionality” d. Categories: Wrist-worn wearables (80% of shipped products). Modular wearables (worn on body via clip/strap). Clothing is third\, and set to grow fastest. Eyewear and Earwear\, smaller e. Wearables moving from niche to mainstream\, more so with entry of Apple watch. Note\, wearables compete with Smartphones and Internet of Things (IoT) devices \n3. Design for the human: a. technology is only an enabler. Don’t mess with primal instincts\, it could be a deal breaker b. know who you are designing for. define the user persona c. understand detail in the life of the user and attack a “slice of life” for wearable to wedge in d. note\, different parts of the body have different sensitivities requiring appropriate design e. privacy and social impact on a user’s life is an important consideration. Would the\ndevice be socially acceptable ? f. ensure a delightful experience and value that keeps the user hooked g.consider the ethics within the life context of the user \n4. Design for context: a. it would need to work seamlessly with Smartphones\, tablets etc. b. be ruthless about features included c. design for “glanceability”\nto ensure minimal intrusion d. chunk infomation into timely\, headlines. Make data relevant f. the “now” context is all important \n5. Understand Limitations: a. what the platform is capable of b. battery power c. size of real estate and pixels \n6. Aesthetics: a. understand “affordance” (limits of what objects can naturally do) b. size of real estate. A thumb rule could be that 60% of PC could be replicated on a Smartphone and 20% on a smart watch c. seek out new ways to interact. “best interface may be no interface” d. think through the interaction paradigm – taps\, gestures\, voice control\, physical buttons and dials\, vibration\, light up – aim for subtlety d. distance from the eye is an important consideration \n7. Testing: a. test the prototype with real users b. use paper prototypes with test subjects and note down detailed observations c. simulate anger\, happiness\, fear conditions. Test d. find potential irritants and weed them out \n8. Demonstrate the benefits of wearables: a. hands free advantage b. real time\, relevant and timely info c. monitoring (e.g. body) d. remote access/telematics amongst others. In summary\, design is one part. Ensuring that customers continue to use their devices way after purchase is the bigger challenge. Good design and practicality are key.
URL:https://lounge47.in/event/designing-for-wearables-amit-patil-senior-designer-honeywell-aerospace/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/amp2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150509T160000
DTEND;TZID=UTC:20150509T180000
DTSTAMP:20260606T093914
CREATED:20150508T234056Z
LAST-MODIFIED:20170401T040430Z
UID:1054-1431187200-1431194400@lounge47.in
SUMMARY:MY ENTREPRENEURIAL JOURNEY - EDUSPORTS - LAWS OF PLAY - Saumil Majmudar\, Co-founder & MD\, EduSports.
DESCRIPTION:  \n  \n  \n  \n  \nSaumil Majmudar\, Co-founder & MD of EduSports\, a Startup providing children with a holistic Physical Education & Sports program at schools. His other ventures are Learn@Home (a computer training venture) and Qsupport (a remote tech support business). Saumil holds an MBA\, Marketing & Finance from IIM Bangalore and BTech\, Metallurgy from IIT Bombay. \nSaumil Majmudar’s session – “My Entrepreneurial Journey – Edusports – Laws of Play” was a crisp articulation in 10 simple laws\, inspired by observing children. : \n1) You play with whatever you have \n2) You choose the game\, you make the rules \n3) The more you play\, the less you get tired \n4) The more fluid the game\, lesser the captain matters \n5) More scars = more fun = more learning \n6) The more you play the more you win \n7) You need just one big win \n8) Respect the heroes don’t copy them \n9) Mastery requires practice. Lots of it \n10)The game never ends. \nHere are the Lounge47 key take aways : \n1. Fun: happens when you are a) fully engaged b) connected with the group c) pushed to the limit \n2. Passion: a) clarify realm – hobby or work? Apply appropriate rules b) start to play\, explore c) passion without investment of time does not sustain d) find purpose \n3. Self: a) allow internal churn to settle without force b) results may not be logical c) don’t overvalue knowledge and logic and undervalue intuition d) find an everyday source of positive energy \n4. Persistence: a) resolve to stay the course whatever happens b) build both financial and mental stamina \n5. Team:a) good teams require less of the captain b) Investors invest in teams \n6. Pressure: unecessary deadlines (e.g IPO) force behavior. Free yourself from them \n7. Advise: a) question advise no matter who gives it b) establish relevance to your circumstances before acting on it \n8. ‘Liability of Origin’: be aware. What you value positively – your degree\, experience – may be perceived differently by others \n9. Bootstrapping: stages : idea -idea & team – product and/service -users willing to try-customers-profits. The further you are down this axis without investment\, the more attractive your startup \n10. Funding: a) earlier is a choice\, sometimes a necessity b) dilution now is a given. Accept this b) other option\, organic growth\, can be slow c) investment sometimes demands a directional change\, impacting the DNA of the company d) funding can become a surrogate for survival. Beware \n11. Strategy: a) build assets not only profit e.g. reputation\, customer and vendor relationships\, trust b) the ‘winner take it all’ model provides scale but has inherent risk c) profitability before scalability is a more prudent approach d) Define the canvas broad so you have more playground and more degrees of freedom \n12. Market: a) you may be ready and blazing to go but the market is not b) the market wave will happen when it happens c) the market does not give a dam which college you went to \n13. Failure: a) no scars\, no learning b) scars show investors your commitment c) make new mistakes not old d) a cash flow problem is a cash flow problem\, nothing more e) one big win erases past failure. \nIn summary\, play to play\, not to win. Have fun.
URL:https://lounge47.in/event/my-entrepreneurial-journey-edusports-laws-of-play-saumil-majmudar-co-founder-md-edusports/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sam3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150502T160000
DTEND;TZID=UTC:20150502T180000
DTSTAMP:20260606T093914
CREATED:20150501T233841Z
LAST-MODIFIED:20170401T040850Z
UID:1040-1430582400-1430589600@lounge47.in
SUMMARY:INTERNET OF THINGS (IoT) - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur\, Group Head\, Automotive Infotainment (IVI) & Car Multimedia\, Robert Bosch.
DESCRIPTION:  \n  \n  \n  \n  \nHarsha Bagur\, Group Head\, Automotive Infotainment (IVI)\, Car Multimedia\, Robert Bosch. His expertise lies in developing and executing Telecom (Mobile handsets) and Real-Time Embedded (Telematics & Infotainment – Automotive) Systems . \nSome of his past roles have involved Group Head\, IVI Systems\, Navigation & Multimedia and previously Program Manager\, Car Navigation & Infotainment Systems – Robert Bosch GmbH\, Manager\, Wireless Technologies – MindTree and Technical Architect -Samsung Telecommunications. He holds a BE\, Electronics & Communications\, Birla Institute of Technology and Science\, Pilani\, BE\, Electronics & Communications\, SJCE\, University of Mysore and an Executive Program in Business Management\, Indian Institute of Management\, Calcutta\, \nHarsha Bagur’s session – “IoT – Connected Car – Technology Trends & Opportunities” covered a trending topic that promises to disrupt the transportation industry\, as we know it. Here are the key Lounge47 takeaways: \n1. Connected Cars are vehicles that use any from a range of communication technologies to communicate a) with the driver b) with other cars on the road (vehicle-to-vehicle (V2V)) c) road infrastructure (vehicle-to-infrastructure (V2I)) and d) the “Cloud” \n2. Status today? a) Only a fraction of future automated and connected vehicle technologies are available today b) Although individual aspects of the connected driving experience are established the integrated whole is not c) The public today only enjoys up to level 2 on a 5 level scale of 0 to full automation. Level 4 vehicles are however being tested \n3. 2014 milestones: a) Google and Apple target the car dashboard with ‘Android Auto’ and ‘Carplay’ platforms b) Google makes autonomous cars real with its self driving car d) Automotive companies begin to take customer data protection seriously e) Vehicle-to-Vehicle (V2V) technology gets the regulatory nod \n4. Questions: Is the car the new Tech battleground? Will there be an Apple car? What business models will prevail? Are Uber-like companies preparing the market for the self-driving car? Would Self-driving cars make owning a car a thing of the past? \n5. Benefits: a) Savings in terms of increased people productivity b) reduced gasoline usage due to efficient driving c) reduced road infrastructure maintenance d) Increased safety \n6. Challenges: a) Developing a UI/UX that minimizes driver distraction b) Customer Data security c) In-car and remote cyber crime d) Liability – where does it sit? \n7.Opportunities: a) In-car data that could serve consumers\, drivers themselves\, marketers\, hardware manufactures\, car companies and insurance companies b) Aftermarket solutions c) IoT products & solutions. 47b market today set to grow to 270b USD by 2020. Revenue potential per connected car estimated to be 1400 USD/vehicle/year \n8. Opportunities in India: The Indian market will take time to mature. In the short-term: a) Parking Management b) Connected Infrastructure (e.g. smart cities) c) Insurance – Usage Based Insurance\, driving pattern monitoring & support d) Radio Taxi Service – e.g. Ola\, Uber e) Transportation as a Service – Personal mobility\, Goods mobility f) Service Stations – cloud-based diagnostics & preventive care g) Battery technologies – Charging stations offer opportunities. \nIn summary – realization of the Connected Car vision and the benefits it brings hinges not on the technology challenges but on whether it will win consumer acceptance and trust.
URL:https://lounge47.in/event/internet-of-things-iot-connected-car-technology-trends-opportunities-harsha-bagur-group-head-automotive-infotainment-ivi-car-multimedia-robert-bosch/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/hb1.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150425T160000
DTEND;TZID=UTC:20150425T180000
DTSTAMP:20260606T093914
CREATED:20150424T233549Z
LAST-MODIFIED:20170401T041012Z
UID:1030-1429977600-1429984800@lounge47.in
SUMMARY:POWER MARKETING THROUGH TECHNOLOGY & STORY TELLING - Saravanan Natarajan\, Chief Architect - Experiential Technology GroupM Media
DESCRIPTION:  \n  \n  \n  \n  \nSaravanan Natarajan\, Chief Architect – Experiential Technology at GroupM Media (a WPP company). He has 15+ years of Marketing experience – Experiential\, Digital\, Direct\, Advertising & PR – communicating both brands and products through a powerful combination of technology and story telling. Some of his past roles have included – Business Director – South -Quasar Media Pvt. Ltd.\, Business Director – SOLUTIONS DIGITAS\, and Account Manager – George P Johnson. He holds a Bachelor of Commerce (B.Com.) from Bangalore University. \nSaravanan aims to share many of his past projects\, experiences and learnings that should help entrepreneurs gain insights into how to better their marketing efforts. \nSaravanan Natarajan’s session – “Power Marketing Through Technology & Story Telling” shared several videos of inspiring projects. Here are the Lounge47 key takeaways: \n1.Story telling is fundamental to human life. As a child one hears stories from parents and grand parents and learns early to tell stories – in one’s everyday lives\, be it at work or in private \n2. Story telling is an art. One needs to figure out how to tell stories in the most innovative way \n3. Choreographing the story and combining it with technology comes next – be it IoT\, wearable user interfaces\, consumer 3D printing\, holographic display etc. \n4. However\, the power lies in the story not the tech – don’t force feed technology\, let it naturally combine with the story you want to tell \n5. The story itself should be simple. It should move audiences \n6. An understanding of technology is not necessary. In fact you might work better without this expertise as your focus will be on the story. Tech expertise can always be outsourced \n7. An often asked question is whether virality can be engineered. No. One can only try. Use: a) simplicity b) perhaps humor c) ride a trend d) build uniqueness e) strike a human chord f) seed content appropriately to create buzz. Beyond this\, there is an indefinable x factor \n8. Enable fans to work for you. Leave audiences with an unforgettable experience that gets them talking to their networks or on social media\, about your brand and product \n9. “Back To The Future”\, the movie\, predicted many things like tablets\, mobile phones\, hands free gaming. 30 years ago! How did it do this? It looked beyond the horizon \n10. To look beyond\, one must stay in touch with trends through reading and observation Examples of trends: a) more connected TVs b) social and multi-screens increasing c) more tap to pay or check-in d) increasing use of artificial intelligence e) lives moving to the cloud f) organizations will know and exploit what we want before we do \n11. A process for creativity: a) gather information b) always start with an insight c) connect or remix the idea d) validate the idea -how will it test out? e) execute \n12. Some times stories could come out of blue -sky thinking or it could use existing things \, however repackaged \n13. Think big. Be unafraid to dream. Recognize that each one of us is born an artist capable of great creativity. Tap into your inner resource. In essence Story telling can be powerful in communicating your brand\, product or Startup. Build this focus and capability within your team. Look for stories and tell them well.
URL:https://lounge47.in/event/power-marketing-through-technology-story-telling-saravanan-natarajan-chief-architect-experiential-technology-groupm-media/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/san3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150419T160000
DTEND;TZID=UTC:20150419T180000
DTSTAMP:20260606T093914
CREATED:20150418T233243Z
LAST-MODIFIED:20170401T041428Z
UID:1021-1429459200-1429466400@lounge47.in
SUMMARY:FITTING PRODUCT TO MARKET ֠DO'S & DONT'S - Venugopal Iyengar - COO\, Apalya Technologies
DESCRIPTION:  \n  \n  \n  \n  \nVenugopal Iyengar is COO\, Apalya Technologies\, a Startup turned mature company\, that launched in 2005 and offers live television\, events and video on demand on mobile devices. \nVenugopal is a seasoned media entertainment professional with deep expertise in Marketing\, Content\, Communication & Product. Some of his past roles have involved Head\, Marketing & Content – Sun Direct TV\, Head\, Marketing – Walt Disney Television India\, Dy Vice President\, Marketing – Zee Telefilms\, Associate Director – MTV Networks\, Manager\, Marketing – Buena Vista Television Intl\, and Manager Merchandising – Shoppers Stop. He holds an MBA\, Marketing and a Bachelor of Engg\, Production Engineering both from the University of Pune. \nFinding Product-Market fit is a common challenge at Startups and a defining milestone along the hard path to success. This session plans to clarify much around this subject while offering an opportunity to discuss many points of view. \nVenugopal’s session – “Fitting Product to Market – Do’s & Dont’s” used a single case study in the mobile video vertical to highlight learnings – some general and some more specific. Here are the Lounge47 key takeaways: \n1.Product Market fit could be defined as being in a good market with a product that can satisfy that market. A great product with no market is of no use. Startup teams need to strive to understand the market and build a product to satisfy it \n2. There is no fixed methodology to getting there. Take opportunities to pitch\, put the product in the hands of the customer and in the arena with competitors. Listen\, learn and tweak till you reach fit \n3. The journey certainly means one thing – a lot of work – to trial and error\, tweak and repeat \n4. At several stages along the way\, the challenges could be different: – for example – How do users find you? Do users have a great first experience? Do users come back? How do you make money? Do users tell others? \n5. During the customer acquisition stage\, reduce friction. When a user lands on the web page\, asking for too many details like emails or telephone numbers will turn them away \n6. Constraints and forces acting against the Startup could be defined by the nature of the product. For example mobile video in India has the following key driving forces – “content catalog width”\, technology (eg. 2G\, 3G)\, government regulation \n7. Sometimes reality is counter intuitive \n8.How do you know when you reach Product- Market fit? Some use metrics such as when 40% of users answer surveys that they will be “very disappointed” without your product or service \n9. Nature of product and market could influence your decision to go the BtoB route or BtoC. For example – Mobile video in India – BtoB seems more attractive because: a) Discovery route for the majority of the customers is via the Telcos b) Telcos offer a pool of 800m users c) Since credit card penetration is low\, payment via mobile money is convenient d) Increasing content catalogue width simply requires higher investments. \n10. Speed of execution is not an option. In essence\, the Product-Market fit process is not static. It is iterative and ongoing.
URL:https://lounge47.in/event/fitting-product-to-market-%d6%a0dos-donts-venugopal-iyengar-coo-apalya-technologies/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/vi3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150411T160000
DTEND;TZID=UTC:20150411T180000
DTSTAMP:20260606T093914
CREATED:20150410T232854Z
LAST-MODIFIED:20170331T064214Z
UID:1012-1428768000-1428775200@lounge47.in
SUMMARY:MY STARTUP JOURNEY - INKONIQ   - Rajesh Kumar\, CEO & Founder Inkoniq
DESCRIPTION:  \n  \n  \n  \n  \nRajesh Kumar\, CEO & Founder Inkoniq\, a UX & App development agency that he launched in 2011. Some of his past roles have invovled Sr. Product Manager – Key Experiences\, AOL\, Senior Technical Support Engineer – Member Services\, Netscape\, Technical Support Engineer\, Wipro\, and Corporate Trainer\, Aptech Computer Education. \nRajesh aims to share the highs and lows of his Startup journey\, as well as his experiences with UX and App building. RSVP’s are mandatory. \nRajesh Kumar’s session – “My Startup Journey – INKONIQ” was a simple\, clear and crisp articulation of the essence – the learnings from its four year journey. Here are the Lounge47 key takeaways: \n1. Follow your passion and listen to your subconscious mind- it will tell you what is right. Remember\, that not all ideas are unicorns or horses \n2. Think through your passion and idea before you launch. E.g. Passion around launching a restaurant may translate into hassle when running it everyday \n3. Do not sail two boats. Focus on one idea and execute well. Crawl before you can run. Pick a few things and do them very well \n4. Entrepreneurs need to learn how to make money and bootstrap \n5. Building a team is key. a) Invest in relationships b) Build trust c) Stick to your core competencies d) collaborate on the skills you do not have e) Convey a ‘sense of purpose’ even if not overtly f) Hire through team networks \n6. Startups hit the “Product or Service” dilemma and one competes for bandwidth with the other. Product could encapsulate learnings from services \n7. Be in touch with trends and execute the idea that rides the trend \n8. Even when the business stabilizes\, think like a Startup – revisit and re-imagine how you do things\, always correcting and perfecting what you do.\nBe hardworking and detailed. In summary – Success comes to those that sweat.
URL:https://lounge47.in/event/my-startup-journey-inkoniq-rajesh-kumar-ceo-founder-inkoniq/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/rk3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150328T160000
DTEND;TZID=UTC:20150328T180000
DTSTAMP:20260606T093914
CREATED:20150327T232609Z
LAST-MODIFIED:20170331T064503Z
UID:998-1427558400-1427565600@lounge47.in
SUMMARY:UI/UX DESIGN - INSIGHTS THROUGH CASE STUDIES   - Somu Arumugam\, Experience-Designer\, Nalashaa Solutions
DESCRIPTION:  \n  \n  \n  \n  \nSomu Arumugam\, UX Architect\, Photon InfoTech. Somu has spent the last 15 years focussed on Design in a variety of roles and companies – Experience-Designer\, Nalashaa Solutions\, Sr. Interaction Designer – 247-ilabs\, Sr. User Interface Design Lead – Infosys\, Sr. UI Designer – Zynga\, Sr. Project Lead – ADYes\, Interaction Designer – Mahindra Satyam\, Interaction Designer\Animation – Nipuna services Pvt. Ltd.\, Senior Associate – ITC Infotech- NewMedia\, Visualizer -JadooWorks\, Visual Designer – DLM digital studios. \nAt this session\, Somu will take a case study approach towards understanding UI/UX Design. \nSomu Arumugam’s session was interactive with insights built from both speaker and audience inputs. Here are the Lounge47 key takeaways: \n1.UX – Can be understood as You and X: A holistic understanding of who you are as a brand\, product\, service combined with an intangible “X” defined by the UX process\, that makes the user “feel” and experience you \n2. UX is much used and could mean more narrowly visual/ interface design or broadly – to include design at every user touch point \n3. What is UI then? You and I – the specific layouts\, aesthetics and functions – that drive the interaction between the user and your brand/product/service. UI can be seen as a piece of UX \n4. UX strategy would drive and define UI detail \n5. There are several approaches to UX – one way is to get to minimal and bare bone design – extra features would be added in a considered and deliberate fashion \n6. In arriving at design solutions there is the battle between emotion and logic. Then there is the battle between ideas and team members strongly attached to the idea. If managed well\, conflict could lead to good design \n7. User-led design is an approach\, however in disruptive models where the user could be unknown – the hypothesis\, backed by the conviction of the Startup team would provide the starting points for UX \n8. To get the UI/UX differentiation even clearer\, a UX designer is concerned with “how the product/service feels” and the UI designer is concerned with “how the product/service is laid out” \n9. UX has grown to be an asset of the company Eg. Facebook\, Twitter\, Uber – what would they be without great UX? \n10. While brand is high level and top down\, UX is more entrenched in the product development process and works from the grassroots up and from the outside inwards. It converts consumer and environmental insights powerfully mingled with team expertise and experience\, into design that delights \n11. Just like successful brands have entrenched the understanding of brand through strategy\, people and process\, UX requires leadership and evangelists \n12. UI/UX is a space that requires almost divine intuition. There are no guarantees that things will work. The litmus test however is – do the majority users like it or hate it?
URL:https://lounge47.in/event/uiux-design-insights-through-case-studies-somu-arumugam-experience-designer-nalashaa-solutions/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/sa1-e1484821041408.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150321T160000
DTEND;TZID=UTC:20150321T180000
DTSTAMP:20260606T093914
CREATED:20150320T232315Z
LAST-MODIFIED:20170331T064608Z
UID:989-1426953600-1426960800@lounge47.in
SUMMARY:BIG DATA: LEVERAGING COMPETITIVE INTELLIGENCE IN RETAIL - Mandar Mutalikdesai\, Head of Data Semantics\, DataWeave
DESCRIPTION:  \n  \n  \n  \n  \nMandar Mutalikdesai\, Head of Data Semantics\, DataWeave – a Startup that helps discover\, monitor\, and analyse huge amounts of data and makes it available for use in Apps\, Analytics and day-to-day decision making. Mandar holds a PhD & M.Tech from the International Institute of Information Technology\, Bangalore and B.E. Computer Science and Engineering\, Visvesvaraya Technological University\, Belgaum. He has co-authored several publications and has also worked as faculty at academic institutions. Some of his previous roles have included Visiting Faculty\, International School of Information Management\, University of Mysore\, Head of Engineering and Delivery\, DataWeave. \nThe Big Data Analytics value proposition has been around for a while. This presentation will dive into details and execution challenges. \nMandar Mutalikdesai’s session – “Big Data: Leveraging Competitive Intelligence In Retail” focused on the next wave – enabling real time decisions and real-time responses through big data. Here are the Lounge47 key takeaways: \n1. Large enterprises have this far used big data to focus on process improvement and variety of data (Process improvement 47%\, Variety of data 26%\, Volume of data 16%\, Cost Saving & Efficiency 8%\, Velocity of Data 3%) \n2. Big data is not a new problem; at any point of time\, our ability to produce data has always been greater than the sophistication of the tools available to process and make it usable \n3. Companies like Uber and Amazon\, with products like “Surge Pricing” or “Dynamic Pricing” are ushering in the paradigm of “fast data” to make instant decisions and gain a competitive advantage \n4. “Fast Data” unlike “historical data\, is live\, interactive\, automatically generated\, and often self-correcting” – the volume and nature will be further accelerated through the Internet of Things (IoT) \n5. In the retail vertical – data enablers that push micro decisions in real time and serve to answer – what inventory to hold? or what products to promote? – pose a powerful value proposition \n6. A plethora of data products\, web-based\, Apps\, API’s\, reports could be built to help enterprises take decisions E.g. a “Color” report that tells a fashion retailer that their inventory should carry more items in blue \n7. Data products could serve – ecommerce companies\, sellers\, brands – each stakeholder\, with very specific requirements and specific problems to solve E.g. brands value reports on product discounts offered to flag policy violation \n8. Solving the big data challenge would involve the following generic steps – data extraction and aggregation\, cleaning\, normalizing\, standardizing\, sorting\, storing. Analytics. Visual data presentation\, via dashboard interfaces\, reports etc. \n9. Big data sounds like a simple problem to solve however the challenges are many a) Data acquisition: crawling public websites could be limited if volume and speed of query impact service to users\, thus slowing the data collection b) Data cleaning & standardization: raw data could be messy or have gaps c) Storage and retrieval d) Data Accuracy: Careful management of massive machination with minimal human audits to keep the margin of error suppressed \n10. Some Big data products: Price comparison by the hour and across competition\, color report on product inventory\, Market & Business intelligence products\, discount tracking of basket of products \n11) Finding a “give-back” to encourage E-Commerce companies to part with private data would allow big data companies to build an ecosystem that is mutually beneficial to all stakeholders. \nWhile big data is an often used buzz word\, and challenges like “new technology deployment” and the “collection\, analysis and measurement of data” are being solved\, the full power of this paradigm will be realized when organizations consciously build instant decision making into their DNA so that teams can better receive\, process and execute on “fast data”.
URL:https://lounge47.in/event/big-data-leveraging-competitive-intelligence-in-retail-mandar-mutalikdesai-head-of-data-semantics-dataweave/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/mmd3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150314T160000
DTEND;TZID=UTC:20150314T180000
DTSTAMP:20260606T093914
CREATED:20150313T231858Z
LAST-MODIFIED:20170331T064108Z
UID:983-1426348800-1426356000@lounge47.in
SUMMARY:BETTER MARKETING BY LEVERAGING AI TOOLS - Cohan Sujay Carlos\, CEO at ReshareGroups
DESCRIPTION:  \n  \n  \n  \n  \nCohan Sujay Carlos\, CEO at ReshareGroups /Selasdia /Aiaioo Labs. His focus has been developing technology that powers online marketing: Resharegroups – a marketing tool that strives to enhance the virality of online content\, Selasdia – a robotic salesman that can facilitate B2B sales\, Aiaioo Labs – develops the building blocks from Natural Language Processing (NLP) and machine learning technologies. He has also worked in a variety of functions and roles at IBM\, Object Technology International and Indian Institute of Astrophysics; with shorter stints at companies like Microsoft\, adap.tv\, mobiTV\, Sun Microsystems and PSI Data. Cohan is an MS\, Computer Science\, North Carolina State University and BE\, Electronics\, Bangalore University. \nCohan Sujay Carlos provided insights about application of AI tools through a live case study\, execution challenges and general Startup learnings. Here are the Lounge47 key takeaways: \n1. In 2015\, about 55% and in 2016 63% ($20 billion in programmatic ad buys) of digital advertising spend will be programmatically driven\, with computer speed and machine learning overtaking human efforts. (eMarketer) \n2. Deep predictive science\, big data and artificial intelligence (AI) can be leveraged to make Marketing dollars go further \n3. There are execution challenges a) Sales organizations will need to adapt to data output from the new paradigms than the other way around b) Startups will also need to adapt the outputs with a careful understanding of the landscape c) Barriers could come in many forms – and these would need to be flagged appropriately to improve the efficient use of data \n4. AI tools are more useful to B2B businesses as social media and online advertising provide more expensive alternatives \n5. Email Marketing poses a tough competitor to such approaches even though “spam” filters reduce their effectiveness \n6. Expected early adopters for such AI tools are software companies \n7. A “Freemium” model allows potential customers to trial the product and evaluate if these tools are right for their teams/budget/companies \n8. Current digital marketing and resulting lead generation channels favor established companies – this bold new paradigm brings possibilities to find potential customer leads at a fraction of the cost – leaving companies to focus on the challenges of closing deals.
URL:https://lounge47.in/event/better-marketing-by-leveraging-ai-tools-cohan-sujay-carlos-ceo-at-resharegroups/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/csj3.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20150307T160000
DTEND;TZID=UTC:20150307T180000
DTSTAMP:20260606T093914
CREATED:20150306T231639Z
LAST-MODIFIED:20170331T065132Z
UID:978-1425744000-1425751200@lounge47.in
SUMMARY:INTERNET OF THINGS (IoT) ֠FOCUS ON THE BUSINESS MODEL - Reynolds Alex\, General Manager & Delivery Head IoT Business Wipro
DESCRIPTION:  \n  \n  \n  \n  \nReynolds Alex\, General Manager & Delivery Head – IoT Business. He is responsible for using the IoT (Internet of Things) wave to drive business growth within Wipro. Some of his areas of focus are Automotive\, Transport & Logistics\, Retail & Consumer Electronics. His 14 years at Wipro have covered a variety of functions – General Manager – Customer Relationship & Delivery\, Wipro Eco Energy\, Delivery Head\, Wipro EcoEnergy amongst others. He has also worked with Netkraft\, Investsmart India and AMP Rose. \nAlex aims to present aspects that comprise an IoT business model. There are new IoT startups launching everyday\, however all are still struggling with the key question – which business model works? Join us and find out on 7th. March 2015\, 4pm. Come prepared to share your struggles in figuring a business model for your Startup. \nReynolds Alex’s session – “Internet of Things (IoT) – Focus on the Business Model ” impressed the audience using a live case study – involving a major US customer\, thousands of sensors\, terabytes of data\, SLAs\, regulatory and conformance issues – an IoT project\, remotely monitored from Bangalore. Here are the Lounge47 key takeaways: \n1. Business models: a. % of Outcome: Understand needs of customer. Build an IoT solution that demonstrates results that are measurable. Charge a percentage. Fine-tune and improve infrastructure on a continuous basis. Example\, energy savings. b. Service Bundling: Building useful and powerful service offers around\, IoT enabled hardware. This could lead to a recurring stream of revenue. E.g. In-car sensor network providing data to insurance companies c. Data Analysis: IoT can be set to capture terabytes of data. Making this data understandable takes rare skills that could be monetized. Continuous learning can only make the data richer and more usable. Also\, making data anonymous – raw or insights – could lead to other monetization possibilities \n2. Trends: a) Services will be the biggest bucket accounting for 60% of IoT b) Outcome driven charging is the way customers seem to be heading \n3. Opportunities: a) Smart Cities: Smart metering for example\, in India b) Automotive: In-car sensors\, monitoring driver too\, providing information to insurance companies \n4. Making the Sale: Identify the Economic Buyer\, Tech Buyer and Coach within the customer organization. Convincing the Coach is key 5. Team: a) To complete the early detailed understanding of the project requires young graduates\, that in the first 2-3 years are assigned to understand internal documentation\, trained and then able to execute at great level of detail and precision b) Team players fall into 3 buckets – people who have struggled and will drive the detail\, people that have had medium struggles but can manage broader functions\, people that look beyond the project at things like the competition and external factors. A combination of these three players makes for a robust team. \nThere is no silver bullet to finding a business model that works for you. Intellectualize\, get your hands dirty by doing\, tap dance as you gain an in-depth understanding of your domain and customer\, try different things until you succeed.
URL:https://lounge47.in/event/internet-of-things-iot-%d6%a0focus-on-the-business-model-reynolds-alex-general-manager-delivery-head-iot-business-wipro/
LOCATION:Lounge47\, 47\, 2nd Main Rd\, Defence Colony\, Indiranagar\, Bengaluru\, Karnataka\, Bangalore\, Bangalore\, Karnataka\, India
CATEGORIES:Talk Saturday
ATTACH;FMTTYPE=image/jpeg:https://lounge47.in/wp-content/uploads/2017/01/ra2.jpg
ORGANIZER;CN="Lounge47":MAILTO:info@lounge47.in
END:VEVENT
END:VCALENDAR