Cohan Sujay Carlos, CEO at ReshareGroups /Selasdia /Aiaioo Labs. His focus has been developing technology that powers online marketing: Resharegroups – a marketing tool that strives to enhance the virality of online content, Selasdia – a robotic salesman that can facilitate B2B sales, Aiaioo Labs – develops the building blocks from Natural Language Processing (NLP) and machine learning technologies. He has also worked in a variety of functions and roles at IBM, Object Technology International and Indian Institute of Astrophysics; with shorter stints at companies like Microsoft, adap.tv, mobiTV, Sun Microsystems and PSI Data. Cohan is an MS, Computer Science, North Carolina State University and BE, Electronics, Bangalore University.

Cohan Sujay Carlos provided insights about application of AI tools through a live case study, execution challenges and general Startup learnings. Here are the Lounge47 key takeaways:

1. In 2015, about 55% and in 2016 63% ($20 billion in programmatic ad buys) of digital advertising spend will be programmatically driven, with computer speed and machine learning overtaking human efforts. (eMarketer)

2. Deep predictive science, big data and artificial intelligence (AI) can be leveraged to make Marketing dollars go further

3. There are execution challenges a) Sales organizations will need to adapt to data output from the new paradigms than the other way around b) Startups will also need to adapt the outputs with a careful understanding of the landscape c) Barriers could come in many forms – and these would need to be flagged appropriately to improve the efficient use of data

4. AI tools are more useful to B2B businesses as social media and online advertising provide more expensive alternatives

5. Email Marketing poses a tough competitor to such approaches even though “spam” filters reduce their effectiveness

6. Expected early adopters for such AI tools are software companies

7. A “Freemium” model allows potential customers to trial the product and evaluate if these tools are right for their teams/budget/companies

8. Current digital marketing and resulting lead generation channels favor established companies – this bold new paradigm brings possibilities to find potential customer leads at a fraction of the cost – leaving companies to focus on the challenges of closing deals.